Average Market Research Analysts and Marketing Specialists Salary in Tulsa, OK
In Tulsa, OK, Market Research Analysts and Marketing Specialists earn an average annual salary of $80,850. This figure is slightly below the national average of $86,770, a common occurrence in markets where local economic factors and industry demand may not perfectly align with broader national trends. The specific compensation in Tulsa is influenced by the local economic landscape and the concentration of businesses requiring these specialized skills.
Executive Summary
- Average Salary: $80,850 per year.
- Growth Trend: Salaries have shifted 32.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $139,990.
- Outlook: Tulsa's market for Market Research Analysts and Marketing Specialists presents a stable, albeit not hyper-concentrated, employment landscape. With a total local workforce of 2,220 individuals in this field and a Location Quotient of 0.88, the demand is present and aligns closely with national averages, indicating a steady need for these professionals. The presence of nearly 5 jobs per 1,000 workers suggests a healthy, consistent job market that supports the existing workforce without excessive competition.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Tulsa, OK earns-6.8%below the national average.
$38.9
$1,555
$6,738
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Tulsa's Market Research Analyst and Marketing Specialist salaries over the past four years is not provided, it is reasonable to assume a general upward trend mirroring national patterns. Economic growth, evolving marketing strategies, and the increasing importance of data-driven decision-making typically drive salary increases in this sector. Professionals in Tulsa can likely anticipate modest annual salary growth, reflecting both inflation and the increasing value placed on market research expertise.
Market Research Analysts and Marketing Specialists Salary Distribution in Tulsa, OK
Salary progression for Market Research Analysts and Marketing Specialists in Tulsa, OK, is significantly influenced by experience. Entry-level positions typically fall within the lower percentiles of the salary range, while seasoned professionals with extensive experience and a proven track record command salaries in the upper percentiles. The gap between the 25th and 75th percentile salaries signifies substantial career growth opportunities and the potential for increased earning power as expertise and responsibilities expand.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,800 | $18.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $60,638 | $29.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $69,270 | $33.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $101,063 | $48.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $139,990 | $67.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$80,850
Gross Pay
Real Wage (Purchasing Power)
$80,850
Adjusted for COL (100)
For professionals considering a move to Tulsa, OK, the nominal average salary of $80,850 is particularly attractive due to the local Cost of Living Index being exactly at the national average of 100. This means that the purchasing power of an $80,850 salary in Tulsa is equivalent to the national average, allowing for a comparable standard of living without the premium often associated with higher cost-of-living areas. Your earnings will stretch as far in Tulsa as they would on average across the country.
Job Market Context
2,220
Total Jobs
4.89
Per 1K Jobs
0.88
Location Quotient
Tulsa, OK has 0.88x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.88 for Market Research Analysts and Marketing Specialists in Tulsa indicates that this profession is slightly less concentrated than the national average. This suggests that while the job market is robust and professionals are certainly in demand, it may not be as saturated as in major metropolitan hubs. This equilibrium can be advantageous for job seekers, potentially offering a balance between available opportunities and manageable competition for roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Tulsa, OK
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Tulsa, OK?
The median annual salary for a Market Research Analysts and Marketing Specialists in Tulsa, OK is $80,850. This typically ranges from $37,800 for entry-level positions to $139,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Tulsa, OK is 6.8% lower than the national median of $86,770.
Is Tulsa, OK a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, Tulsa, OK offers a competitive salary relative to its cost of living.With an average salary of $80,850 and a cost of living index at the national average of 100, professionals can maintain a strong purchasing power. The market is stable with consistent demand for these roles.
Is Tulsa, OK a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Tulsa, OK is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Tulsa, OK?
Some top paying nearby cities include Southeast Oklahoma nonmetropolitan area ($58,040) and Northeast Oklahoma nonmetropolitan area.
How does Tulsa's salary for this role compare to the national average?
The average salary in Tulsa, OK for Market Research Analysts and Marketing Specialists is $80,850, which is approximately $5,920 less than the national average of $86,770.
What is the cost of living in Tulsa, OK?
Tulsa, OK has a Cost of Living Index of 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the United States.
How many Market Research Analysts and Marketing Specialists are there in Tulsa, OK?
There are approximately 2,220 Market Research Analysts and Marketing Specialists employed in Tulsa, OK.
Is the market for Market Research Analysts and Marketing Specialists growing in Tulsa, OK?
While specific growth rates aren't provided, the stable job market and a Location Quotient close to the national average suggest consistent demand and a healthy employment outlook for these professionals in Tulsa.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,220 employees in the Tulsa, OK area with a job density of 4.89 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Tulsa, OK