Market Research Analysts and Marketing Specialists in the Southeast Oklahoma nonmetropolitan area earn an average annual salary of $58,040. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a different demand structure. The specific economic landscape and industry concentration within this nonmetropolitan region directly influence compensation levels for these specialized roles.
Executive Summary
- Average Salary: $58,040 per year.
- Growth Trend: Salaries have shifted 32.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $84,990.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Southeast Oklahoma's nonmetropolitan area is characterized by a modest workforce of 410 individuals. With a Location Quotient of 0.39, the concentration of these roles is significantly below the national average, suggesting a less saturated but potentially less robust demand compared to national trends. The presence of 2.198 jobs per 1,000 workers indicates a steady, albeit not booming, employment landscape for this profession within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southeast Oklahoma nonmetropolitan area earns-33.1%below the national average.
$27.9
$1,116
$4,837
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this niche role in Southeast Oklahoma's nonmetropolitan area is not provided, it is reasonable to assume a general trend of salary growth over the past four years, mirroring national patterns. Economic development and evolving marketing needs likely contribute to incremental increases in compensation, though the pace may differ from more dynamic metropolitan areas. Continued investment in marketing analytics and consumer insights across various industries could foster modest but consistent salary appreciation.
Market Research Analysts and Marketing Specialists Salary Distribution in Southeast Oklahoma nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command substantially higher salaries. The percentile gaps in compensation clearly signify the career trajectory, rewarding advanced expertise, strategic thinking, and leadership capabilities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,280 | $15.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $43,530 | $20.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,630 | $27.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $72,550 | $34.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $84,990 | $40.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$58,040
Gross Pay
Real Wage (Purchasing Power)
$58,040
Adjusted for COL (100)
The nominal average annual salary of $58,040 in Southeast Oklahoma's nonmetropolitan area aligns precisely with the national average cost of living index of 100. This means that while the take-home pay is lower than the national average for this profession, the purchasing power of that salary is equivalent to the national average. Therefore, the financial impact of relocating for this role is neutral in terms of cost of living, though lifestyle and career opportunities should also be considered.
Job Market Context
410
Total Jobs
2.198
Per 1K Jobs
0.39
Location Quotient
At 0.39x, Southeast Oklahoma nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.39 for Market Research Analysts and Marketing Specialists in Southeast Oklahoma's nonmetropolitan area indicates a market that is less concentrated than the national average. This suggests that while the demand for these professionals may not be as high as in major hubs, there is also less competition for available positions. The lower concentration implies that individuals with relevant skills might find a more accessible entry point, but career advancement might be slower compared to more robust markets.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Oklahoma City, OK Market Research Analysts and Marketing Specialists Salary | $65,280↑ 12% | 34 mi |
| Tulsa, OK Market Research Analysts and Marketing Specialists Salary | $80,850↑ 39% | 69 mi |
| Enid, OK Market Research Analysts and Marketing Specialists Salary | $59,250↑ 2% | 78 mi |
Comparing salaries near Southeast Oklahoma nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southeast Oklahoma nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southeast Oklahoma nonmetropolitan area is $58,040. This typically ranges from $32,280 for entry-level positions to $84,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southeast Oklahoma nonmetropolitan area is 33.1% lower than the national median of $86,770.
Is Southeast Oklahoma nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered lucrative compared to national averages.The average salary of $58,040 is significantly lower than the national average of $86,770, despite a cost of living that is on par with the national average.
Is Southeast Oklahoma nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southeast Oklahoma nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southeast Oklahoma nonmetropolitan area?
Some top paying nearby cities include Oklahoma City, OK ($65,280) and Tulsa, OK.
How does the salary compare to the national average?
The average annual salary of $58,040 in Southeast Oklahoma's nonmetropolitan area is considerably lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the cost of living in Southeast Oklahoma nonmetropolitan area?
The cost of living index in Southeast Oklahoma's nonmetropolitan area is 100, which is exactly the national average. This means the purchasing power of your salary is equivalent to the national average.
How concentrated is the job market for these roles in this region?
The job market is less concentrated than the national average, with a Location Quotient of 0.39, suggesting fewer professionals in this field relative to the national proportion.
What is the total workforce size for Market Research Analysts and Marketing Specialists in this area?
There are approximately 410 Market Research Analysts and Marketing Specialists employed in the Southeast Oklahoma nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 410 employees in the Southeast Oklahoma nonmetropolitan area area with a job density of 2.198 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southeast Oklahoma nonmetropolitan area