Average Market Research Analysts and Marketing Specialists Salary in Oklahoma City, OK
Market Research Analysts and Marketing Specialists in Oklahoma City, OK, earn an average annual salary of $65,280. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within the Oklahoma City metropolitan area. Localized market conditions and the cost of doing business significantly influence compensation levels for these crucial roles.
Executive Summary
- Average Salary: $65,280 per year.
- Growth Trend: Salaries have shifted 6.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $138,750.
- Outlook: With a local workforce of 3,900 individuals in this field, Oklahoma City demonstrates a stable presence for Market Research Analysts and Marketing Specialists. The location quotient of 1.04 suggests a concentration of these professionals that is slightly above the national average, indicating a healthy and established job market with consistent demand for their analytical and strategic skills.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Oklahoma City, OK earns-24.8%below the national average.
$31.4
$1,255
$5,440
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Oklahoma City have experienced gradual growth over the past four years, mirroring broader economic trends and the increasing importance of data-driven marketing strategies. This upward trend is likely driven by evolving industry needs and a competitive landscape for skilled professionals.
Market Research Analysts and Marketing Specialists Salary Distribution in Oklahoma City, OK
Salary progression for Market Research Analysts and Marketing Specialists in Oklahoma City typically scales with experience. Entry-level positions might command salaries closer to the lower percentiles, while seasoned professionals with extensive experience and specialized skills can expect to earn significantly more, reaching into the higher salary brackets. The gap between entry-level and senior roles signifies substantial career advancement opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $20,800 | $10 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,960 | $23.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,310 | $25.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $81,600 | $39.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $138,750 | $66.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$65,280
Gross Pay
Real Wage (Purchasing Power)
$65,280
Adjusted for COL (100)
The nominal average salary of $65,280 in Oklahoma City aligns perfectly with the national average cost of living index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national standard, making the cost of living a neutral factor in assessing the real value of this compensation.
Job Market Context
3,900
Total Jobs
5.827
Per 1K Jobs
1.04
Location Quotient
With a location quotient of 1.04, Oklahoma City, OK has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
Oklahoma City's location quotient of 1.04 indicates a job market where Market Research Analysts and Marketing Specialists are slightly more concentrated than the national average. This suggests a competitive environment, but also a robust demand for these roles, implying that employers are actively seeking and retaining talent within this specific occupational group.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Oklahoma City, OK
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Oklahoma City, OK?
The median annual salary for a Market Research Analysts and Marketing Specialists in Oklahoma City, OK is $65,280. This typically ranges from $20,800 for entry-level positions to $138,750 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Oklahoma City, OK is 24.8% lower than the national median of $86,770.
Is Oklahoma City, OK a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered exceptionally lucrative compared to the national average.The average salary of $65,280 is significantly lower than the national average of $86,770. However, the cost of living being at the national average means the purchasing power is comparable.
Is Oklahoma City, OK a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Oklahoma City, OK is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Oklahoma City, OK?
Some top paying nearby cities include Southeast Oklahoma nonmetropolitan area ($58,040) and Northeast Oklahoma nonmetropolitan area.
How does Oklahoma City's job market compare to the national average for this role?
Oklahoma City has a slightly higher concentration of Market Research Analysts and Marketing Specialists than the national average, with a location quotient of 1.04, suggesting a stable and present job market.
What is the cost of living in Oklahoma City, OK?
The cost of living in Oklahoma City is exactly at the national average, indexed at 100, meaning it is neither more nor less expensive than the typical U.S. city.
How many Market Research Analysts and Marketing Specialists are there in Oklahoma City, OK?
There are approximately 3,900 Market Research Analysts and Marketing Specialists employed in the Oklahoma City area.
Does experience impact salary for this role in Oklahoma City, OK?
Yes, experience significantly impacts salary, with entry-level positions offering lower pay and senior roles commanding higher compensation, reflecting career progression.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,900 employees in the Oklahoma City, OK area with a job density of 5.827 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Oklahoma City, OK