In the Northwest Oklahoma nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $67,200. This figure is notably below the national average of $86,770, reflecting the economic dynamics and potentially lower demand for specialized marketing roles in this region compared to larger metropolitan hubs.
Executive Summary
- Average Salary: $67,200 per year.
- Growth Trend: Salaries have shifted 14.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,600.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Northwest Oklahoma is relatively modest, with a total workforce of 300 individuals in this profession. The low Location Quotient of 0.56 indicates a concentration of these roles that is less than half the national average, suggesting a niche presence rather than a robust, in-demand sector within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Northwest Oklahoma nonmetropolitan area earns-22.6%below the national average.
$32.3
$1,292
$5,600
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this localized nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring broader economic trends. This growth would likely be influenced by inflation, evolving market demands, and the general economic health of the region, though potentially at a slower pace than in more dynamic urban centers.
Market Research Analysts and Marketing Specialists Salary Distribution in Northwest Oklahoma nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and a proven track record can command salaries substantially higher than the average. The percentile gaps in salary distribution are indicative of these opportunities for advancement and increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,380 | $16 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,400 | $24.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $58,150 | $28 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $84,000 | $40.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,600 | $61.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,200
Gross Pay
Real Wage (Purchasing Power)
$67,200
Adjusted for COL (100)
The average annual salary of $67,200 in Northwest Oklahoma aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, suggesting that while the nominal pay is lower than the national average for the role, the cost of living does not exacerbate the difference in real terms.
Job Market Context
300
Total Jobs
3.101
Per 1K Jobs
0.56
Location Quotient
Northwest Oklahoma nonmetropolitan area has 0.56x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.56, the job market for Market Research Analysts and Marketing Specialists in Northwest Oklahoma is less concentrated than the national average. This suggests that while opportunities exist, the field is not a primary driver of employment in the region, and professionals may find fewer specialized roles or a more competitive landscape for available positions compared to areas with a higher concentration of these jobs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Oklahoma City, OK Market Research Analysts and Marketing Specialists Salary | $65,280↓ 3% | 34 mi |
| Tulsa, OK Market Research Analysts and Marketing Specialists Salary | $80,850↑ 20% | 69 mi |
| Enid, OK Market Research Analysts and Marketing Specialists Salary | $59,250↓ 12% | 78 mi |
Comparing salaries near Northwest Oklahoma nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Northwest Oklahoma nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Northwest Oklahoma nonmetropolitan area is $67,200. This typically ranges from $33,380 for entry-level positions to $127,600 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Northwest Oklahoma nonmetropolitan area is 22.6% lower than the national median of $86,770.
Is Northwest Oklahoma nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a highly lucrative area.The average salary of $67,200 is significantly lower than the national average, and the job market shows less concentration, indicating fewer specialized opportunities.
Is Northwest Oklahoma nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Northwest Oklahoma nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Northwest Oklahoma nonmetropolitan area?
Some top paying nearby cities include Oklahoma City, OK ($65,280) and Tulsa, OK.
How does the salary compare to the national average?
The average salary of $67,200 in Northwest Oklahoma is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of these jobs in the area?
The concentration of Market Research Analysts and Marketing Specialists in Northwest Oklahoma is below the national average, with a Location Quotient of 0.56, indicating a less dense presence of these roles.
How does the cost of living affect the salary?
The Cost of Living Index is at the national average (100), meaning the $67,200 salary has the same purchasing power as the national average salary, despite being lower in nominal terms.
What does the total workforce size suggest?
A total local workforce of 300 for this profession suggests a relatively small and specialized job market within the Northwest Oklahoma nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Northwest Oklahoma nonmetropolitan area area with a job density of 3.101 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Northwest Oklahoma nonmetropolitan area