In the Northeast Oklahoma nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $68,340. This figure falls below the national average of $86,770, a common trend in nonmetropolitan regions where the demand and cost structures often differ significantly from larger urban centers. Local economic factors and industry concentration play a crucial role in shaping compensation levels.
Executive Summary
- Average Salary: $68,340 per year.
- Growth Trend: Salaries have shifted 23.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,600.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Northeast Oklahoma's nonmetropolitan area, while modest in size with a total workforce of 320, shows a specific concentration indicated by a Location Quotient of 0.49. This suggests a specialized, though not dominant, presence of these roles within the local economy. With 2.75 jobs per 1,000 workers, the demand is present but not exceptionally high, indicating a stable but not rapidly expanding job landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Northeast Oklahoma nonmetropolitan area earns-21.2%below the national average.
$32.9
$1,314
$5,695
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise nonmetropolitan area isn't provided, it's reasonable to assume a general trend of salary growth mirroring national patterns over the past four years. Market research and marketing specialist roles have seen increasing importance across industries, likely leading to incremental salary increases even in less urbanized regions, driven by the need for data-informed business strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Northeast Oklahoma nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data for this region is unavailable, the gap between starting salaries and those earned by seasoned professionals often widens considerably. This progression is usually marked by increased responsibility, strategic input, and a proven track record of delivering valuable market insights, reflected in higher compensation at senior levels.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $30,280 | $14.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,255 | $24.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,040 | $27.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,425 | $41.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,600 | $61.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,340
Gross Pay
Real Wage (Purchasing Power)
$68,340
Adjusted for COL (100)
The nominal average salary of $68,340 in Northeast Oklahoma's nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of this salary is equivalent to the national average. While the salary is lower than the national average for the role, the comparable cost of living suggests that the real value of earnings may be more stable than initially perceived, offering a balanced lifestyle.
Job Market Context
320
Total Jobs
2.75
Per 1K Jobs
0.49
Location Quotient
At 0.49x, Northeast Oklahoma nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.49, the job market for Market Research Analysts and Marketing Specialists in Northeast Oklahoma's nonmetropolitan area is less concentrated than the national average. This indicates that these roles are not a primary industry driver in the region and that the supply of such professionals may be relatively lower compared to demand in specialized sectors. Professionals in this field might find fewer direct competitors but also potentially fewer specialized opportunities compared to major metropolitan hubs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Oklahoma City, OK Market Research Analysts and Marketing Specialists Salary | $65,280↓ 4% | 34 mi |
| Tulsa, OK Market Research Analysts and Marketing Specialists Salary | $80,850↑ 18% | 69 mi |
| Enid, OK Market Research Analysts and Marketing Specialists Salary | $59,250↓ 13% | 78 mi |
Comparing salaries near Northeast Oklahoma nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Northeast Oklahoma nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Northeast Oklahoma nonmetropolitan area is $68,340. This typically ranges from $30,280 for entry-level positions to $127,600 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Northeast Oklahoma nonmetropolitan area is 21.2% lower than the national median of $86,770.
Is Northeast Oklahoma nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.The average salary of $68,340 is significantly lower than the national average of $86,770, although the cost of living is on par with the national average.
Is Northeast Oklahoma nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Northeast Oklahoma nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Northeast Oklahoma nonmetropolitan area?
Some top paying nearby cities include Oklahoma City, OK ($65,280) and Tulsa, OK.
How does the local workforce size affect job prospects?
A local workforce of 320 for this role suggests a smaller, more niche job market. While this can mean less competition for specific roles, it also implies fewer overall opportunities compared to larger metropolitan areas.
What does a Location Quotient of 0.49 mean for job seekers?
A Location Quotient below 1.0, like 0.49, indicates that Market Research Analysts and Marketing Specialists are less concentrated in this region than nationally. This might mean fewer specialized roles but potentially a higher demand for versatile professionals.
How does the cost of living impact the $68,340 salary?
With a Cost of Living Index of 100, the $68,340 salary has the same purchasing power as the national average. This offsets the lower nominal salary to some extent, making the effective income more comparable.
Are there many jobs per 1,000 workers for this role in NE Oklahoma?
With 2.75 jobs per 1,000 workers, the availability of Market Research Analyst and Marketing Specialist positions is moderate. This suggests a steady but not booming demand for these professionals in the region.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 320 employees in the Northeast Oklahoma nonmetropolitan area area with a job density of 2.75 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Northeast Oklahoma nonmetropolitan area