Average Market Research Analysts and Marketing Specialists Salary in Worcester, MA
Market Research Analysts and Marketing Specialists in Worcester, MA, command an impressive average annual salary of $92,140. This figure notably surpasses the national average of $86,770, indicating a strong local demand and potentially higher compensation expectations within the Worcester metropolitan area. Factors such as the regional economic landscape and the concentration of relevant industries likely contribute to this favorable pay scale.
Executive Summary
- Average Salary: $92,140 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $145,620.
- Outlook: With a local workforce of 1,980 professionals in this field and a Location Quotient of 1.01, Worcester presents a stable and slightly above-average concentration of Market Research Analysts and Marketing Specialists. This suggests a robust job market where demand is consistent with national trends, offering a solid foundation for career opportunities and stability for those in the profession.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Worcester, MA earns+6.2%above the national average.
$44.3
$1,772
$7,678
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Worcester have experienced steady growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing data complexity, the growing importance of market insights for business success, and general inflation.
Market Research Analysts and Marketing Specialists Salary Distribution in Worcester, MA
The salary spectrum for Market Research Analysts and Marketing Specialists in Worcester, MA, naturally widens with experience. Entry-level positions typically start at a lower percentile, while senior roles command significantly higher compensation, often reaching into the upper percentiles. The discernible gaps between these salary levels signify clear career progression pathways and the increasing value placed on expertise and proven track records.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $48,130 | $23.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $69,105 | $33.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $83,570 | $40.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $115,175 | $55.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $145,620 | $70 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$92,140
Gross Pay
Real Wage (Purchasing Power)
$92,140
Adjusted for COL (100)
The nominal average salary of $92,140 in Worcester, MA, is particularly attractive when juxtaposed with the local Cost of Living Index of 100, which is precisely the national average. This means that the purchasing power of the average salary in Worcester is equivalent to the national average, allowing professionals to maintain a comparable standard of living without financial strain.
Job Market Context
1,980
Total Jobs
5.621
Per 1K Jobs
1.01
Location Quotient
With a location quotient of 1.01, Worcester, MA has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.01 for Market Research Analysts and Marketing Specialists in Worcester indicates a job market that is very closely aligned with the national average in terms of industry concentration. While not significantly higher, this slight edge suggests that the demand for these professionals is stable and perhaps marginally more robust than the typical U.S. metropolitan area, making it a competitive yet accessible market.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Worcester, MA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Worcester, MA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Worcester, MA is $92,140. This typically ranges from $48,130 for entry-level positions to $145,620 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Worcester, MA is 6.2% higher than the national median of $86,770.
Is Worcester, MA a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, Worcester, MA is a lucrative place for Market Research Analysts and Marketing Specialists.Professionals in this field earn an average of $92,140 annually, which is higher than the national average. Coupled with a cost of living that matches the national average, this makes Worcester a financially advantageous location.
Is Worcester, MA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Worcester, MA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Worcester, MA?
Some top paying nearby cities include Massachusetts nonmetropolitan area ($87,450) and Providence-Warwick, RI-MA.
How does Worcester's salary compare to the national average for this role?
The average annual salary for Market Research Analysts and Marketing Specialists in Worcester, MA, is $92,140, which is $5,370 higher than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Worcester?
Worcester has a Location Quotient of 1.01 for this profession, indicating a concentration that is very close to the national average, suggesting a stable and consistent presence of these roles.
How does the cost of living in Worcester affect the salary?
Worcester's Cost of Living Index is 100, which is exactly the national average. This means the $92,140 salary offers purchasing power equivalent to the national average, making it a fair compensation relative to living expenses.
What is the total workforce size for this role in Worcester?
There are approximately 1,980 Market Research Analysts and Marketing Specialists employed in the Worcester, MA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,980 employees in the Worcester, MA area with a job density of 5.621 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Worcester, MA