Market Research Analysts and Marketing Specialists in Massachusetts' nonmetropolitan areas earn an average annual salary of $87,450. This figure slightly surpasses the national average of $86,770, indicating a competitive compensation landscape. Factors such as the specific industry demands within these regions and the specialized skills required for market analysis likely contribute to this favorable pay.
Executive Summary
- Average Salary: $87,450 per year.
- Growth Trend: Salaries have shifted 59.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $135,760.
- Outlook: With a total local workforce of 210 individuals in this specialized field, the market in Massachusetts' nonmetropolitan areas presents a moderate employment base. The Location Quotient of 0.9 suggests a concentration of these roles that is just below the national average, implying a stable yet not overly saturated job market. The presence of approximately 5.038 jobs per 1,000 workers further underscores a consistent demand for market research expertise within these locales.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Massachusetts nonmetropolitan area earns+0.8%above the national average.
$42
$1,682
$7,288
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Massachusetts' nonmetropolitan areas have experienced steady growth over the past four years. Economic shifts, evolving marketing strategies, and increasing reliance on data-driven insights typically drive upward salary trends in this profession, mirroring national patterns of professional compensation increases.
Market Research Analysts and Marketing Specialists Salary Distribution in Massachusetts nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists is strongly tied to experience. Entry-level positions typically command lower salaries, while seasoned professionals with extensive experience in data analysis, strategic planning, and client management can expect significantly higher compensation. The percentile gaps in salary data, from the lower end to the top earners, clearly signify the career trajectory and earning potential available as one advances through junior, mid-level, and senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $48,830 | $23.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $65,588 | $31.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $82,000 | $39.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $109,313 | $52.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $135,760 | $65.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$87,450
Gross Pay
Real Wage (Purchasing Power)
$87,450
Adjusted for COL (100)
The nominal average annual salary of $87,450 in Massachusetts' nonmetropolitan areas aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of this salary is equivalent to the national average, offering a balanced financial environment for professionals considering relocation to these regions. While not offering a significant cost advantage, it ensures that the earned income maintains its value relative to national expenses.
Job Market Context
210
Total Jobs
5.038
Per 1K Jobs
0.9
Location Quotient
Massachusetts nonmetropolitan area has 0.90x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.9 for Market Research Analysts and Marketing Specialists in Massachusetts' nonmetropolitan areas indicates that this profession is slightly less concentrated than the national average. This suggests that while the demand exists, the market may not be as intensely competitive as in areas with a higher LQ. Professionals entering this market might find a good balance between available opportunities and the level of competition they will encounter.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Massachusetts nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Massachusetts nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Massachusetts nonmetropolitan area is $87,450. This typically ranges from $48,830 for entry-level positions to $135,760 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Massachusetts nonmetropolitan area is 0.8% higher than the national median of $86,770.
Is Massachusetts nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it offers competitive compensation.The average salary of $87,450 slightly exceeds the national average, and the Cost of Living Index is at the national average, indicating good earning potential relative to expenses.
Is Massachusetts nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Massachusetts nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Massachusetts nonmetropolitan area?
Some top paying nearby cities include Worcester, MA ($92,140) and Boston-Cambridge-Newton, MA-NH.
How does the salary compare to the national average?
The average annual salary of $87,450 in Massachusetts' nonmetropolitan areas is slightly higher than the national average of $86,770, suggesting competitive pay for this role.
What is the job market like for these roles in this area?
The market is stable with a moderate workforce size and a concentration slightly below the national average, indicating consistent demand without extreme competition.
Does the Cost of Living affect the salary's value?
No, the Cost of Living Index is exactly at the national average (100), meaning the $87,450 salary has the same purchasing power as the national average salary.
How does experience impact earnings for Market Research Analysts?
Experience significantly influences salary, with entry-level roles earning less and senior positions commanding higher compensation, reflecting a clear career progression path.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Massachusetts nonmetropolitan area area with a job density of 5.038 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Massachusetts nonmetropolitan area