In Houston-Pasadena-The Woodlands, TX, Market Research Analysts and Marketing Specialists earn an average annual salary of $67,100. This figure is notably below the national average of $86,770, suggesting that local market dynamics, such as industry demand and the cost of doing business, play a significant role in compensation within this metropolitan area.
Executive Summary
- Average Salary: $67,100 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $111,120.
- Outlook: The Houston-Pasadena-The Woodlands area supports a substantial workforce of 13,020 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.72, the concentration of these roles is slightly below the national average, indicating a moderately developed but not oversaturated job market. The presence of 4.01 jobs per 1,000 workers signifies consistent demand for these analytical and marketing professionals within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Houston-Pasadena-The Woodlands, TX earns-22.7%below the national average.
$32.3
$1,290
$5,592
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Houston-Pasadena-The Woodlands, TX have experienced growth over the past four years, mirroring national trends. Economic expansion and evolving marketing strategies likely contributed to increased demand and, consequently, upward pressure on compensation for skilled professionals in this field.
Market Research Analysts and Marketing Specialists Salary Distribution in Houston-Pasadena-The Woodlands, TX
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data isn't available, the typical salary range widens considerably with experience, with senior roles commanding higher compensation due to accumulated expertise, strategic oversight, and proven track records. These percentile gaps are a clear indicator of the career advancement opportunities within the profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $25,290 | $12.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,325 | $24.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,900 | $29.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,875 | $40.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $111,120 | $53.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,100
Gross Pay
Real Wage (Purchasing Power)
$67,100
Adjusted for COL (100)
The average annual salary of $67,100 in Houston-Pasadena-The Woodlands, TX aligns precisely with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of this income is comparable to the national standard, making the effective financial standing of these professionals relatively stable within the local economic context.
Job Market Context
13,020
Total Jobs
4.01
Per 1K Jobs
0.72
Location Quotient
Houston-Pasadena-The Woodlands, TX has 0.72x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.72 for Market Research Analysts and Marketing Specialists in Houston-Pasadena-The Woodlands, TX suggests that the job market for these roles is slightly less concentrated than the national average. This indicates that while there is a solid presence of these professionals, the market is not saturated, potentially offering a balanced environment for job seekers and employers alike, with opportunities for growth without intense competition.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Beaumont-Port Arthur, TX Market Research Analysts and Marketing Specialists Salary | $62,810↓ 6% | 77 mi |
| College Station-Bryan, TX Market Research Analysts and Marketing Specialists Salary | $63,100↓ 6% | 77 mi |
Comparing salaries near Houston-Pasadena-The Woodlands, TX
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Houston-Pasadena-The Woodlands, TX?
The median annual salary for a Market Research Analysts and Marketing Specialists in Houston-Pasadena-The Woodlands, TX is $67,100. This typically ranges from $25,290 for entry-level positions to $111,120 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Houston-Pasadena-The Woodlands, TX is 22.7% lower than the national median of $86,770.
Is Houston-Pasadena-The Woodlands, TX a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $67,100 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Houston-Pasadena-The Woodlands, TX a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Houston-Pasadena-The Woodlands, TX is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Houston-Pasadena-The Woodlands, TX?
Some top paying nearby cities include Beaumont-Port Arthur, TX ($62,810) and College Station-Bryan, TX.
How does the Houston-Pasadena-The Woodlands salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Houston-Pasadena-The Woodlands, TX is $67,100, which is lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Houston-Pasadena-The Woodlands, TX?
The Location Quotient is 0.72, indicating that the concentration of these professionals in Houston-Pasadena-The Woodlands, TX is slightly below the national average.
How does the cost of living in Houston-Pasadena-The Woodlands, TX affect the salary?
With a Cost of Living Index of 100, the local cost of living is equal to the national average. Therefore, the $67,100 salary has a purchasing power equivalent to the national average.
What is the total workforce size for this role in the Houston-Pasadena-The Woodlands, TX area?
There are 13,020 Market Research Analysts and Marketing Specialists employed in the Houston-Pasadena-The Woodlands, TX metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 13,020 employees in the Houston-Pasadena-The Woodlands, TX area with a job density of 4.01 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Houston-Pasadena-The Woodlands, TX