Average Market Research Analysts and Marketing Specialists Salary in Bloomington, IL
Market Research Analysts and Marketing Specialists in Bloomington, IL, earn an impressive average annual salary of $87,530. This figure slightly surpasses the national average of $86,770, indicating a robust local demand for these analytical and strategic roles. The competitive compensation in Bloomington is influenced by the specific needs of local industries and the concentration of specialized talent.
Executive Summary
- Average Salary: $87,530 per year.
- Growth Trend: Salaries have shifted 43.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,670.
- Outlook: With a total local workforce of 560 individuals in this field, Bloomington, IL, demonstrates a healthy presence of Market Research Analysts and Marketing Specialists. The Location Quotient of 1.11 suggests that this profession is slightly more concentrated in Bloomington than the national average, pointing to a stable and potentially growing job market that values these skills.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Bloomington, IL earns+0.9%above the national average.
$42.1
$1,683
$7,294
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Bloomington, IL, have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the need for sophisticated marketing strategies, and the overall economic expansion within the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Bloomington, IL
Career progression for Market Research Analysts and Marketing Specialists in Bloomington, IL, is clearly reflected in salary differentials. Entry-level positions typically command salaries at the lower end of the spectrum, while senior roles, requiring extensive experience and strategic oversight, can significantly exceed the average. The percentile gaps in earnings underscore the substantial rewards associated with advancing expertise and taking on greater responsibilities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $44,980 | $21.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $65,648 | $31.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $92,570 | $44.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $109,413 | $52.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,670 | $61.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$87,530
Gross Pay
Real Wage (Purchasing Power)
$87,530
Adjusted for COL (100)
The nominal average annual salary of $87,530 in Bloomington, IL, offers excellent purchasing power, especially when considered against the local Cost of Living Index of 100. This index signifies that the cost of goods and services in Bloomington is precisely at the national average, meaning your earnings will stretch as far as they would in most other parts of the country, making it an attractive location for professionals.
Job Market Context
560
Total Jobs
6.214
Per 1K Jobs
1.11
Location Quotient
With a location quotient of 1.11, Bloomington, IL has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.11 for Market Research Analysts and Marketing Specialists in Bloomington, IL, indicates a slightly higher concentration of these professionals compared to the national average. This suggests a competitive yet accessible job market where demand is present and potentially outstripping supply, offering good opportunities for skilled individuals in this sector.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Bloomington, IL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Bloomington, IL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Bloomington, IL is $87,530. This typically ranges from $44,980 for entry-level positions to $127,670 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Bloomington, IL is 0.9% higher than the national median of $86,770.
Is Bloomington, IL a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, Bloomington, IL is a lucrative place for Market Research Analysts and Marketing Specialists.The average salary of $87,530 slightly exceeds the national average, and with a cost of living index of 100, your earnings provide strong purchasing power.
Is Bloomington, IL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Bloomington, IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Bloomington, IL?
Some top paying nearby cities include West Central Illinois nonmetropolitan area ($59,270) and East Central Illinois nonmetropolitan area.
How does the Bloomington, IL salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Bloomington, IL, is $87,530, which is slightly higher than the national average of $86,770.
What is the significance of the Location Quotient in Bloomington, IL?
A Location Quotient of 1.11 means that Market Research Analysts and Marketing Specialists are slightly more concentrated in Bloomington, IL, than the national average, suggesting a healthy demand for these roles in the local economy.
How does the cost of living affect the salary in Bloomington, IL?
With a Cost of Living Index of 100, Bloomington, IL, is at the national average. This means the $87,530 salary offers purchasing power equivalent to the national average, making it a financially stable location.
What does the total local workforce number imply for job seekers?
A total local workforce of 560 indicates a substantial, yet not overly saturated, market for Market Research Analysts and Marketing Specialists in Bloomington, IL, suggesting a good balance of opportunities for job seekers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 560 employees in the Bloomington, IL area with a job density of 6.214 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Bloomington, IL