In the East Central Illinois nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,100. This figure falls notably below the national average of $86,770, reflecting the distinct economic landscape and potentially lower demand for these specialized roles outside of major metropolitan hubs. The compensation is shaped by regional economic factors and the specific needs of local businesses.
Executive Summary
- Average Salary: $66,100 per year.
- Growth Trend: Salaries have shifted 31.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $100,180.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in East Central Illinois comprises a workforce of 310 individuals. With a Location Quotient of 0.39, the concentration of these roles is significantly lower than the national average, suggesting a less robust demand. The rate of 2.174 jobs per 1,000 workers further indicates a niche presence, implying that opportunities may be limited but potentially less competitive for those already established in the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in East Central Illinois nonmetropolitan area earns-23.8%below the national average.
$31.8
$1,271
$5,508
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in East Central Illinois have experienced gradual growth over the past four years, mirroring national trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving complexity of marketing strategies, even in less urbanized economies.
Market Research Analysts and Marketing Specialists Salary Distribution in East Central Illinois nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with extensive experience and a proven track record can command significantly higher salaries, potentially reaching into the upper percentiles. The gap between entry-level and senior roles signifies substantial career growth and increased earning potential within this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,120 | $17.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,575 | $23.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,200 | $29.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $82,625 | $39.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $100,180 | $48.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,100
Gross Pay
Real Wage (Purchasing Power)
$66,100
Adjusted for COL (100)
The nominal average annual salary of $66,100 in East Central Illinois aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is comparable to the national standard. Therefore, the $66,100 salary offers a standard of living equivalent to the national average, making it neither exceptionally advantageous nor disadvantageous from a cost-of-living perspective.
Job Market Context
310
Total Jobs
2.174
Per 1K Jobs
0.39
Location Quotient
At 0.39x, East Central Illinois nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.39 for Market Research Analysts and Marketing Specialists in East Central Illinois indicates a market concentration that is less than half of the national average. This suggests that the demand for these professionals is relatively low compared to the rest of the country, and the job market is not particularly saturated. While this might mean fewer job openings, it could also imply less intense competition for available positions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Bloomington, IL Market Research Analysts and Marketing Specialists Salary | $87,530↑ 32% | 9 mi |
| Decatur, IL Market Research Analysts and Marketing Specialists Salary | $62,500↓ 5% | 34 mi |
| Champaign-Urbana, IL Market Research Analysts and Marketing Specialists Salary | $66,750↑ 1% | 41 mi |
| Peoria, IL Market Research Analysts and Marketing Specialists Salary | $75,940↑ 15% | 43 mi |
| Springfield, IL Market Research Analysts and Marketing Specialists Salary | $67,220↑ 2% | 53 mi |
Comparing salaries near East Central Illinois nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in East Central Illinois nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in East Central Illinois nonmetropolitan area is $66,100. This typically ranges from $37,120 for entry-level positions to $100,180 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in East Central Illinois nonmetropolitan area is 23.8% lower than the national median of $86,770.
Is East Central Illinois nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a lucrative place.The average salary of $66,100 is significantly lower than the national average, and the low location quotient indicates limited demand for these roles.
Is East Central Illinois nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in East Central Illinois nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near East Central Illinois nonmetropolitan area?
Some top paying nearby cities include Bloomington, IL ($87,530) and Decatur, IL.
How does the salary compare to the national average?
The average salary of $66,100 in East Central Illinois is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the cost of living in East Central Illinois?
The cost of living in the East Central Illinois nonmetropolitan area is exactly at the national average, with an index of 100.
How concentrated are Market Research Analyst jobs in this area?
The concentration of these jobs is low, with a Location Quotient of 0.39, meaning there are fewer such roles relative to the national average.
What is the total number of Market Research Analysts and Marketing Specialists in the area?
There are approximately 310 Market Research Analysts and Marketing Specialists employed in the East Central Illinois nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 310 employees in the East Central Illinois nonmetropolitan area area with a job density of 2.174 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in East Central Illinois nonmetropolitan area