Average Market Research Analysts and Marketing Specialists Salary in Springfield, IL
Market Research Analysts and Marketing Specialists in Springfield, IL, earn an average annual salary of $67,220. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the Illinois state capital. While the nominal salary may seem lower, understanding the cost of living is crucial for a complete picture.
Executive Summary
- Average Salary: $67,220 per year.
- Growth Trend: Salaries have shifted 10.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $99,070.
- Outlook: With a total local workforce of 310 individuals in this specialized field, Springfield, IL, presents a modest but stable employment landscape for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.54 indicates a lower concentration of these roles compared to the national average, suggesting a less saturated market but also potentially fewer opportunities than in larger metropolitan hubs.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Springfield, IL earns-22.5%below the national average.
$32.3
$1,293
$5,602
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Springfield's Market Research Analyst and Marketing Specialist salaries over the past four years is not provided, it is generally assumed that this sector, like many others, has experienced gradual salary growth. This trend is typically driven by inflation, increasing demand for data-driven insights, and the evolving complexity of marketing strategies, leading to a steady upward trajectory in compensation.
Market Research Analysts and Marketing Specialists Salary Distribution in Springfield, IL
Salary progression for Market Research Analysts and Marketing Specialists in Springfield, IL, is significantly influenced by experience and skill specialization. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with a proven track record and advanced analytical capabilities can command substantially higher salaries. The percentile gaps in earnings clearly signify the career advancement opportunities available within this profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,600 | $18.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,415 | $24.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,560 | $29.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $84,025 | $40.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $99,070 | $47.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,220
Gross Pay
Real Wage (Purchasing Power)
$67,220
Adjusted for COL (100)
The average annual salary of $67,220 in Springfield, IL, aligns precisely with the national average cost of living, indicated by an index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in Springfield is equivalent to that of their national counterpart. Therefore, the nominal salary holds its value effectively within the local economic environment.
Job Market Context
310
Total Jobs
3.012
Per 1K Jobs
0.54
Location Quotient
Springfield, IL has 0.54x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient (LQ) of 0.54 for Market Research Analysts and Marketing Specialists in Springfield, IL, signifies that this profession is less concentrated in the area compared to the national average. An LQ below 1.0 suggests that the demand for these specialized roles is not as robust as in other regions, potentially indicating a more niche job market with fewer employers actively seeking these professionals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Springfield, IL
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Springfield, IL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Springfield, IL is $67,220. This typically ranges from $37,600 for entry-level positions to $99,070 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Springfield, IL is 22.5% lower than the national median of $86,770.
Is Springfield, IL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the cost of living is average, the salary for Market Research Analysts and Marketing Specialists in Springfield, IL, is significantly below the national average. The lower Location Quotient also suggests a less concentrated job market for these roles.
Is Springfield, IL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Springfield, IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Springfield, IL?
Some top paying nearby cities include Decatur, IL ($62,500) and West Central Illinois nonmetropolitan area.
How does the cost of living in Springfield, IL affect the salary?
With a Cost of Living Index of 100, Springfield, IL, matches the national average. This means the $67,220 salary has the same purchasing power locally as the national average salary has nationwide.
What does a Location Quotient of 0.54 mean for job seekers?
A Location Quotient of 0.54 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Springfield, IL, than the national average. This could mean fewer job openings but potentially less competition for available positions.
How many Market Research Analysts and Marketing Specialists are there in Springfield, IL?
There are approximately 310 Market Research Analysts and Marketing Specialists employed in Springfield, IL, representing 3.012 jobs per 1,000 workers in the local economy.
Can experience significantly increase salary in Springfield, IL?
Yes, experience is a key driver of salary increases for Market Research Analysts and Marketing Specialists. As professionals gain more expertise and advance to senior roles, their earning potential in Springfield, IL, will increase.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 310 employees in the Springfield, IL area with a job density of 3.012 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Springfield, IL