In the South Illinois nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $58,340. This figure significantly trails the national average of $86,770, reflecting the distinct economic landscape and demand dynamics present in non-urban regions. Factors such as local industry concentration and the overall economic output of the area typically influence these localized pay scales.
Executive Summary
- Average Salary: $58,340 per year.
- Growth Trend: Salaries have shifted 7.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $88,190.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in South Illinois appears to be relatively niche, with a total local workforce of 250 individuals in this role. The Location Quotient of 0.32 indicates a lower concentration of these professionals compared to the national average, suggesting a less robust demand or a smaller industry footprint in the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in South Illinois nonmetropolitan area earns-32.8%below the national average.
$28.1
$1,122
$4,862
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists nationwide have experienced steady growth over the past four years, driven by the increasing importance of data-driven marketing strategies. This upward trend is likely reflected to some extent in South Illinois, though potentially at a more moderate pace.
Market Research Analysts and Marketing Specialists Salary Distribution in South Illinois nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data for South Illinois is unavailable, the typical salary range widens considerably with experience, with senior analysts commanding higher compensation due to their expertise and strategic contributions. The gaps between salary percentiles are a strong indicator of this career advancement potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $31,820 | $15.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $43,755 | $21 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $50,010 | $24 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $72,925 | $35.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $88,190 | $42.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$58,340
Gross Pay
Real Wage (Purchasing Power)
$58,340
Adjusted for COL (100)
The nominal average salary of $58,340 in South Illinois aligns precisely with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average for this profession, the purchasing power of that salary is equivalent to the national average, making the cost of living a neutral factor in assessing the real value of the salary.
Job Market Context
250
Total Jobs
1.766
Per 1K Jobs
0.32
Location Quotient
At 0.32x, South Illinois nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.32, the market for Market Research Analysts and Marketing Specialists in South Illinois is considerably less concentrated than the national average. This suggests that job opportunities may be fewer and competition could be less intense for those seeking roles in this field within the region, presenting a unique dynamic for job seekers and employers alike.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Bloomington, IL Market Research Analysts and Marketing Specialists Salary | $87,530↑ 50% | 9 mi |
| Decatur, IL Market Research Analysts and Marketing Specialists Salary | $62,500↑ 7% | 34 mi |
| Champaign-Urbana, IL Market Research Analysts and Marketing Specialists Salary | $66,750↑ 14% | 41 mi |
| Peoria, IL Market Research Analysts and Marketing Specialists Salary | $75,940↑ 30% | 43 mi |
| Springfield, IL Market Research Analysts and Marketing Specialists Salary | $67,220↑ 15% | 53 mi |
Comparing salaries near South Illinois nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in South Illinois nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in South Illinois nonmetropolitan area is $58,340. This typically ranges from $31,820 for entry-level positions to $88,190 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in South Illinois nonmetropolitan area is 32.8% lower than the national median of $86,770.
Is South Illinois nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered lucrative compared to national standards.The average salary of $58,340 is substantially lower than the national average of $86,770, and the concentration of these roles is also significantly below the national average.
Is South Illinois nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in South Illinois nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near South Illinois nonmetropolitan area?
Some top paying nearby cities include Bloomington, IL ($87,530) and Decatur, IL.
How does the South Illinois salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in South Illinois is $58,340, which is considerably lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in South Illinois?
The concentration, measured by the Location Quotient, is 0.32, indicating that these professionals are less common in South Illinois compared to the national average.
What is the Cost of Living in South Illinois compared to the national average?
The Cost of Living Index in South Illinois is 100, which is exactly the national average, meaning the cost of goods and services is comparable nationwide.
How many Market Research Analysts and Marketing Specialists are there in South Illinois?
There are approximately 250 individuals employed as Market Research Analysts and Marketing Specialists in the South Illinois nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 250 employees in the South Illinois nonmetropolitan area area with a job density of 1.766 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in South Illinois nonmetropolitan area