Average Market Research Analysts and Marketing Specialists Salary in Champaign-Urbana, IL
In Champaign-Urbana, IL, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,750. This figure is notably below the national average of $86,770, reflecting the localized economic conditions and demand specific to the Champaign-Urbana metropolitan area. Factors such as the regional industry focus and the overall cost of doing business contribute to this pay differential.
Executive Summary
- Average Salary: $66,750 per year.
- Growth Trend: Salaries have shifted 26.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $94,650.
- Outlook: The Champaign-Urbana job market for Market Research Analysts and Marketing Specialists, with a total local workforce of 330, presents a moderate concentration. The Location Quotient of 0.56 indicates that this profession is less prevalent here than the national average, suggesting a stable but not exceptionally high demand. The presence of 3.109 jobs per 1,000 workers signifies a consistent need for these analytical and marketing roles within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Champaign-Urbana, IL earns-23.1%below the national average.
$32.1
$1,284
$5,563
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Champaign-Urbana's Market Research Analyst and Marketing Specialist salaries over the past four years is not provided, it is generally assumed that this field, like many others, has experienced salary growth. Economic recovery, inflation, and increasing demand for data-driven insights likely contributed to upward salary adjustments, aiming to keep compensation competitive within the evolving job market.
Market Research Analysts and Marketing Specialists Salary Distribution in Champaign-Urbana, IL
Salary progression for Market Research Analysts and Marketing Specialists in Champaign-Urbana typically scales with experience. Entry-level positions may start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command significantly higher salaries. The percentile gaps in compensation clearly signify career advancement opportunities and the increasing value placed on expertise and leadership within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,100 | $19.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,063 | $24.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,960 | $30.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,438 | $40.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $94,650 | $45.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,750
Gross Pay
Real Wage (Purchasing Power)
$66,750
Adjusted for COL (100)
The average annual salary of $66,750 in Champaign-Urbana aligns precisely with the national average cost of living index of 100. This means that the nominal salary holds its purchasing power effectively within the local market, offering a standard of living comparable to the national median. Residents can expect their earnings to cover typical expenses without significant strain due to inflated local prices.
Job Market Context
330
Total Jobs
3.109
Per 1K Jobs
0.56
Location Quotient
Champaign-Urbana, IL has 0.56x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.56, the market for Market Research Analysts and Marketing Specialists in Champaign-Urbana is less concentrated than the national average. This suggests that while opportunities exist, the field is not as saturated as in other regions. Employers may find it moderately competitive to attract top talent, but the overall job market is not characterized by an overabundance of specialized professionals.
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Comparing salaries near Champaign-Urbana, IL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Champaign-Urbana, IL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Champaign-Urbana, IL is $66,750. This typically ranges from $41,100 for entry-level positions to $94,650 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Champaign-Urbana, IL is 23.1% lower than the national median of $86,770.
Is Champaign-Urbana, IL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the cost of living is average, the average salary of $66,750 is significantly lower than the national average of $86,770. The lower location quotient also indicates less demand relative to national trends.
Is Champaign-Urbana, IL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Champaign-Urbana, IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Champaign-Urbana, IL?
Some top paying nearby cities include Decatur, IL ($62,500) and West Central Illinois nonmetropolitan area.
What is the average salary for Market Research Analysts and Marketing Specialists in Champaign-Urbana, IL?
The average annual salary for Market Research Analysts and Marketing Specialists in Champaign-Urbana, IL is $66,750.
How does the Champaign-Urbana salary compare to the national average?
The average salary in Champaign-Urbana ($66,750) is considerably lower than the national average of $86,770.
What does the Location Quotient of 0.56 mean for this job market?
A Location Quotient of 0.56 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Champaign-Urbana compared to the national average, suggesting a less saturated but potentially stable job market.
How does the cost of living in Champaign-Urbana affect the salary?
With a Cost of Living Index of 100, the average salary of $66,750 in Champaign-Urbana has purchasing power equivalent to the national average, meaning it can support a standard lifestyle.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Champaign-Urbana, IL area with a job density of 3.109 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Champaign-Urbana, IL