Average Market Research Analysts and Marketing Specialists Salary in Memphis, TN-MS-AR
Market Research Analysts and Marketing Specialists in the Memphis, TN-MS-AR area earn an average annual salary of $74,510. This figure is notably below the national average of $86,770, indicating that local market dynamics, such as industry concentration and regional economic factors, play a significant role in compensation levels within this metropolitan area.
Executive Summary
- Average Salary: $74,510 per year.
- Growth Trend: Salaries have shifted 17.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $118,400.
- Outlook: The Memphis region supports a local workforce of approximately 2,000 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.58, the concentration of these roles is below the national average, suggesting a less specialized but stable job market. The presence of 3.222 jobs per 1,000 workers indicates a consistent, albeit not booming, demand for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Memphis, TN-MS-AR earns-14.1%below the national average.
$35.8
$1,433
$6,209
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Memphis is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen a gradual upward trend over the past four years, mirroring national patterns of salary growth driven by inflation, increased demand for data-driven insights, and evolving marketing strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Memphis, TN-MS-AR
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while senior analysts and specialists with extensive experience and specialized skills can command salaries well into the upper percentiles, reflecting a clear path for career and earning potential growth.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,600 | $20 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,883 | $26.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,720 | $31.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $93,138 | $44.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $118,400 | $56.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$74,510
Gross Pay
Real Wage (Purchasing Power)
$74,510
Adjusted for COL (100)
The average annual salary of $74,510 in Memphis, TN-MS-AR aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a stable financial environment for professionals considering a move to or within the region.
Job Market Context
2,000
Total Jobs
3.222
Per 1K Jobs
0.58
Location Quotient
Memphis, TN-MS-AR has 0.58x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.58 signifies that Market Research Analysts and Marketing Specialists are less concentrated in the Memphis area compared to the national average. This suggests that while opportunities exist, the market is not saturated, potentially offering a balanced environment for job seekers where demand is steady but competition might be less intense than in highly concentrated national hubs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Jonesboro, AR Market Research Analysts and Marketing Specialists Salary | $64,530↓ 13% | 64 mi |
| Jackson, TN Market Research Analysts and Marketing Specialists Salary | $60,140↓ 19% | 74 mi |
Comparing salaries near Memphis, TN-MS-AR
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Memphis, TN-MS-AR?
The median annual salary for a Market Research Analysts and Marketing Specialists in Memphis, TN-MS-AR is $74,510. This typically ranges from $41,600 for entry-level positions to $118,400 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Memphis, TN-MS-AR is 14.1% lower than the national median of $86,770.
Is Memphis, TN-MS-AR a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $74,510 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Memphis, TN-MS-AR a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Memphis, TN-MS-AR is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Memphis, TN-MS-AR?
Some top paying nearby cities include Jonesboro, AR ($64,530) and Jackson, TN.
How does the Memphis salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Memphis, TN-MS-AR is $74,510, which is lower than the national average of $86,770.
What is the cost of living in Memphis, TN-MS-AR?
The cost of living in Memphis, TN-MS-AR is at the national average, with an index of 100.
How concentrated are Market Research Analyst jobs in Memphis?
The concentration of these jobs in Memphis, as indicated by the Location Quotient of 0.58, is below the national average.
What is the total workforce for this role in Memphis?
There are approximately 2,000 Market Research Analysts and Marketing Specialists employed in the Memphis, TN-MS-AR area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,000 employees in the Memphis, TN-MS-AR area with a job density of 3.222 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Memphis, TN-MS-AR