Average Market Research Analysts and Marketing Specialists Salary in Monroe, LA
Market Research Analysts and Marketing Specialists in Monroe, LA, earn an average annual salary of $59,600. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a smaller market demand. The specific economic landscape and industry concentration within Monroe directly influence compensation levels for these specialized roles.
Executive Summary
- Average Salary: $59,600 per year.
- Growth Trend: Salaries have shifted 5.1% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $86,350.
- Outlook: With a total local workforce of 230 individuals in this field, the market in Monroe, LA, presents a modest employment base. The Location Quotient of 0.48 indicates a lower concentration of these professionals compared to the national average, suggesting that while opportunities exist, the field is not as densely populated as in larger metropolitan areas. The rate of 2.676 jobs per 1,000 workers further underscores a specialized, rather than widespread, presence of these roles.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Monroe, LA earns-31.3%below the national average.
$28.7
$1,146
$4,967
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Monroe, LA is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen gradual growth over the past four years, mirroring national trends. Economic recovery, evolving marketing strategies, and increased demand for data-driven insights likely contribute to a steady, albeit potentially modest, upward trajectory in compensation within the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Monroe, LA
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions often start at the lower end of the pay scale, while senior roles, requiring extensive expertise and strategic oversight, command significantly higher compensation. The gap between the 25th percentile (entry-level) and the 75th percentile (experienced) salaries signifies the clear career advancement and earning potential available within this profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $30,600 | $14.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,700 | $21.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $51,020 | $24.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $74,500 | $35.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $86,350 | $41.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$59,600
Gross Pay
Real Wage (Purchasing Power)
$59,600
Adjusted for COL (100)
The nominal average salary of $59,600 in Monroe, LA, holds considerable purchasing power due to the local Cost of Living Index being exactly at the national average of 100. This means that while the salary is lower than the national average, the cost of essential goods and services is comparable, suggesting that the real value of the salary is not significantly diminished by high living expenses.
Job Market Context
230
Total Jobs
2.676
Per 1K Jobs
0.48
Location Quotient
At 0.48x, Monroe, LA has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.48 signifies that Market Research Analysts and Marketing Specialists are less concentrated in Monroe, LA, than the national average. This indicates a less competitive job market in terms of the sheer number of professionals vying for positions, but also suggests a potentially smaller pool of specialized opportunities compared to more saturated regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Monroe, LA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Monroe, LA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Monroe, LA is $59,600. This typically ranges from $30,600 for entry-level positions to $86,350 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Monroe, LA is 31.3% lower than the national median of $86,770.
Is Monroe, LA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national standards.The average salary of $59,600 is significantly below the national average, although the cost of living is on par with the national average. The lower concentration of these roles also suggests fewer high-paying opportunities.
Is Monroe, LA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Monroe, LA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Monroe, LA?
Some top paying nearby cities include Alexandria, LA ($56,550) and Southwest Louisiana nonmetropolitan area.
How does Monroe, LA's cost of living compare to the national average?
Monroe, LA's cost of living is exactly at the national average, with an index of 100. This means that the general price level for goods and services is neither significantly higher nor lower than the national benchmark.
What is the job concentration for Market Research Analysts and Marketing Specialists in Monroe, LA?
The job concentration, measured by the Location Quotient, is 0.48, which is less than half of the national average. This indicates a lower density of these professionals in Monroe compared to the rest of the United States.
How many Market Research Analysts and Marketing Specialists are there in Monroe, LA?
There are approximately 230 Market Research Analysts and Marketing Specialists employed in Monroe, LA, representing a small segment of the local workforce.
What is the average salary for this role nationally?
The national average annual salary for Market Research Analysts and Marketing Specialists is $86,770, considerably higher than the average salary observed in Monroe, LA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 230 employees in the Monroe, LA area with a job density of 2.676 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Monroe, LA