Average Market Research Analysts and Marketing Specialists Salary in Naples-Marco Island, FL
In Naples-Marco Island, FL, Market Research Analysts and Marketing Specialists earn an average annual salary of $79,330. This figure is slightly below the national average of $86,770, suggesting a localized market dynamic that influences compensation. Factors such as the specific industry concentration and regional economic conditions likely contribute to this pay differential.
Executive Summary
- Average Salary: $79,330 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,130.
- Outlook: The Naples-Marco Island area supports a local workforce of 720 individuals in Market Research and Marketing Specialist roles. With a Location Quotient of 0.76, the concentration of these jobs is slightly below the national average, indicating a moderately developed but not oversaturated market. The presence of 4.221 jobs per 1,000 workers suggests a stable demand for these professionals within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Naples-Marco Island, FL earns-8.6%below the national average.
$38.1
$1,526
$6,611
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Naples-Marco Island is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic recovery, increased demand for data-driven insights, and inflation typically drive upward salary adjustments across most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Naples-Marco Island, FL
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while senior roles, commanding expertise and strategic oversight, can reach the higher percentiles of the salary range. The gap between these percentiles highlights the substantial earning potential as professionals advance their careers.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,850 | $20.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $59,498 | $28.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $67,950 | $32.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $99,163 | $47.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,130 | $61.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$79,330
Gross Pay
Real Wage (Purchasing Power)
$79,330
Adjusted for COL (100)
The average annual salary of $79,330 in Naples-Marco Island, FL, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national standard, offering a stable financial standing for professionals relocating to or residing in the area.
Job Market Context
720
Total Jobs
4.221
Per 1K Jobs
0.76
Location Quotient
Naples-Marco Island, FL has 0.76x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.76, the Naples-Marco Island job market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while opportunities exist, the field is not as dominant a sector compared to other regions, potentially leading to a more competitive environment for job seekers or a niche market for specialists.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Cape Coral-Fort Myers, FL Market Research Analysts and Marketing Specialists Salary | $75,380↓ 5% | 36 mi |
| Punta Gorda, FL Market Research Analysts and Marketing Specialists Salary | $66,730↓ 16% | 54 mi |
| North Port-Bradenton-Sarasota, FL Market Research Analysts and Marketing Specialists Salary | $83,460↑ 5% | 67 mi |
| Sebring, FL Market Research Analysts and Marketing Specialists Salary | $66,280↓ 16% | 94 mi |
Comparing salaries near Naples-Marco Island, FL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Naples-Marco Island, FL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Naples-Marco Island, FL is $79,330. This typically ranges from $41,850 for entry-level positions to $127,130 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Naples-Marco Island, FL is 8.6% lower than the national median of $86,770.
Is Naples-Marco Island, FL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not significantly more lucrative than the national average.While the average salary of $79,330 is substantial, it falls below the national average of $86,770. However, the cost of living is on par with the national average, meaning the salary's purchasing power is equivalent.
Is Naples-Marco Island, FL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Naples-Marco Island, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Naples-Marco Island, FL?
Some top paying nearby cities include Cape Coral-Fort Myers, FL ($75,380) and Punta Gorda, FL.
How does the local workforce size impact job availability?
A local workforce of 720 indicates a moderate-sized pool of professionals, suggesting that while there are established roles, the market may not be saturated, offering potential for growth.
What does a Location Quotient of 0.76 signify?
A Location Quotient of 0.76 means that Market Research Analysts and Marketing Specialists are employed in Naples-Marco Island at a rate 24% lower than the national average, indicating a less concentrated industry presence.
How does the cost of living affect the salary?
With a Cost of Living Index of 100, the $79,330 salary in Naples-Marco Island has the same purchasing power as the national average salary, making it a neutral factor in terms of real income.
What is the job density for these roles in Naples-Marco Island?
There are approximately 4.221 jobs per 1,000 workers in Market Research and Marketing Specialist fields, indicating a steady presence of these roles within the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 720 employees in the Naples-Marco Island, FL area with a job density of 4.221 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Naples-Marco Island, FL