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Average Market Research Analysts and Marketing Specialists Salary in Parkersburg-Vienna, WV

The average salary for Market Research Analysts and Marketing Specialistss in Parkersburg-Vienna, WV is $53,160. While this is lower than the national average, the cost of living in Parkersburg-Vienna, WV may offset the difference, preserving real purchasing power.

Executive Summary

  • Average Salary: $53,160 per year.
  • Growth Trend: Salaries have shifted 30.2% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $106,810.
  • Outlook: The current demand for Market Research Analysts and Marketing Specialistss is stable, with a local workforce of approximately 60 professionals. This role remains a specialized component of the broader Parkersburg-Vienna, WV economy.
2024 Market Data

Salary Overview

$53,160

The average Market Research Analysts and Marketing Specialists in Parkersburg-Vienna, WV earns-38.7%below the national average.

BreakdownBased on 40h/week
Hourly

$25.6

Weekly

$1,022

Monthly

$4,430

Market Research Analysts and Marketing Specialists Salary Distribution in Parkersburg-Vienna, WV

The earning potential for Market Research Analysts and Marketing Specialistss in Parkersburg-Vienna, WV varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 3.7x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $28,920, while highly experienced professionals can command wages upwards of $106,810.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$28,920$13.9
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$39,870$19.2
ManagerOversees team, compliance, and project delivery.50% (Median)$41,150$19.8
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$66,450$31.9
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$106,810$51.4

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$53,160

Gross Pay

Real Wage (Purchasing Power)

$53,160

Adjusted for COL (100)

In Parkersburg-Vienna, WV, the Cost of Living Index is 100. This increases your effective purchasing power from $53,160 to $53,160.

Job Market Context

60

Total Jobs

1.732

Per 1K Jobs

0.31

Location Quotient

Low Concentration

At 0.31x, Parkersburg-Vienna, WV has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.

60 people work as Market Research Analysts and Marketing Specialists in Parkersburg-Vienna, WV.

1.732 out of every 1,000 local jobs are Market Research Analysts and Marketing Specialists positions — a typical concentration.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Charleston, WV Market Research Analysts and Marketing Specialists Salary$55,880↑ 5%63 mi
Wheeling, WV-OH Market Research Analysts and Marketing Specialists Salary$56,510↑ 6%72 mi
Huntington-Ashland, WV-KY-OH Market Research Analysts and Marketing Specialists Salary$53,510↑ 1%76 mi
Morgantown, WV Market Research Analysts and Marketing Specialists Salary$62,390↑ 17%89 mi
Columbus, OH Market Research Analysts and Marketing Specialists Salary$79,910↑ 50%91 mi

Comparing salaries near Parkersburg-Vienna, WV

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Parkersburg-Vienna, WV?

The median annual salary for a Market Research Analysts and Marketing Specialists in Parkersburg-Vienna, WV is $53,160. This typically ranges from $28,920 for entry-level positions to $106,810 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Parkersburg-Vienna, WV is 38.7% lower than the national median of $86,770.

Is Parkersburg-Vienna, WV a good place for Market Research Analysts and Marketing Specialistss?

It depends on your priorities. While the average Market Research Analysts and Marketing Specialists salary in Parkersburg-Vienna, WV is $53,160 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Parkersburg-Vienna, WV. See distinct detailed breakdown below.

Is Parkersburg-Vienna, WV a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Parkersburg-Vienna, WV is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Parkersburg-Vienna, WV?

Some top paying nearby cities include Charleston, WV ($55,880) and Wheeling, WV-OH.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 60 employees in the Parkersburg-Vienna, WV area with a job density of 1.732 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Parkersburg-Vienna, WV