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Average Market Research Analysts and Marketing Specialists Salary in Pittsburgh, PA

In Pittsburgh, PA, Market Research Analysts and Marketing Specialists earn an average annual salary of $70,150. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus influence compensation in the Steel City. While the nominal salary may seem lower, understanding the local economic landscape is crucial for a complete picture.

Executive Summary

  • Average Salary: $70,150 per year.
  • Growth Trend: Salaries have shifted 1.7% ↘ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $112,840.
  • Outlook: Pittsburgh's market for Market Research Analysts and Marketing Specialists shows a moderate presence, with a total local workforce of 5,300 individuals in this field. The Location Quotient of 0.86 indicates a slightly lower concentration of these professionals compared to the national average, suggesting that while the talent pool exists, it is not as densely populated as in other major metropolitan areas. This can imply a stable, yet not overly saturated, job market.
2024 Market Data

Salary Overview

$70,150

The average Market Research Analysts and Marketing Specialists in Pittsburgh, PA earns-19.2%below the national average.

BreakdownBased on 40h/week
Hourly

$33.7

Weekly

$1,349

Monthly

$5,846

Market Research Analysts and Marketing Specialists Salary Distribution in Pittsburgh, PA

Salary progression for Market Research Analysts and Marketing Specialists in Pittsburgh, as elsewhere, is strongly tied to experience and demonstrated expertise. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with a proven track record in areas like data analysis, strategic planning, and campaign management can expect significantly higher compensation. The gap between the 25th percentile (entry-level) and the 75th percentile (senior roles) highlights the substantial career growth and earning potential available.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$34,570$16.6
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$52,613$25.3
ManagerOversees team, compliance, and project delivery.50% (Median)$62,400$30
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$87,688$42.2
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$112,840$54.3

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$70,150

Gross Pay

Real Wage (Purchasing Power)

$70,150

Adjusted for COL (100)

The average annual salary of $70,150 in Pittsburgh aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of a Market Research Analyst or Marketing Specialist's salary in Pittsburgh is equivalent to the national average. While the nominal salary is lower than the national average, the cost of living being on par suggests that the take-home pay offers a comparable standard of living to that found across the United States.

Job Market Context

5,300

Total Jobs

4.781

Per 1K Jobs

0.86

Location Quotient

Below Average

Pittsburgh, PA has 0.86x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

With a Location Quotient of 0.86, Pittsburgh's market for Market Research Analysts and Marketing Specialists is slightly less concentrated than the national average. This suggests that while there is a solid presence of these roles, the competition might be less intense compared to areas with a higher concentration. Employers may find a good balance of available talent and demand, potentially offering opportunities for skilled professionals to establish themselves without facing extreme market saturation.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Weirton-Steubenville, WV-OH Market Research Analysts and Marketing Specialists Salary$59,820↓ 15%30 mi
Wheeling, WV-OH Market Research Analysts and Marketing Specialists Salary$56,510↓ 19%45 mi
Morgantown, WV Market Research Analysts and Marketing Specialists Salary$62,390↓ 11%55 mi
Youngstown-Warren, OH Market Research Analysts and Marketing Specialists Salary$61,040↓ 13%57 mi
Johnstown, PA Market Research Analysts and Marketing Specialists Salary$55,530↓ 21%57 mi

Comparing salaries near Pittsburgh, PA

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Pittsburgh, PA?

The median annual salary for a Market Research Analysts and Marketing Specialists in Pittsburgh, PA is $70,150. This typically ranges from $34,570 for entry-level positions to $112,840 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Pittsburgh, PA is 19.2% lower than the national median of $86,770.

Is Pittsburgh, PA a lucrative place for Market Research Analysts and Marketing Specialists?

No, not exceptionally lucrative compared to the national average.The average salary of $70,150 is below the national average of $86,770, although the cost of living is on par with the national average.

Is Pittsburgh, PA a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Pittsburgh, PA is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Pittsburgh, PA?

Some top paying nearby cities include Weirton-Steubenville, WV-OH ($59,820) and Wheeling, WV-OH.

How does Pittsburgh's job market compare nationally for this role?

Pittsburgh has a slightly lower concentration of Market Research Analysts and Marketing Specialists than the national average, indicated by a Location Quotient of 0.86.

What is the average salary for Market Research Analysts and Marketing Specialists in Pittsburgh?

The average annual salary for Market Research Analysts and Marketing Specialists in Pittsburgh, PA is $70,150.

How does the cost of living in Pittsburgh affect salary perception?

With a Cost of Living Index of 100, Pittsburgh's cost of living matches the national average, meaning the $70,150 salary offers average purchasing power.

Are there many Market Research Analysts and Marketing Specialists in Pittsburgh?

Yes, there are approximately 5,300 professionals in this field locally, representing 4.781 jobs per 1,000 workers.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 5,300 employees in the Pittsburgh, PA area with a job density of 4.781 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Pittsburgh, PA