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Average Marketing Managers Salary in Alabama

Marketing Managers in Alabama earn an average annual salary of $130,660, which is notably below the national average of $172,340. This disparity is often influenced by a combination of regional economic factors, industry concentration, and the overall demand for specialized marketing expertise within the state.

Executive Summary

  • Average Salary: $130,660 per year.
  • Growth Trend: Salaries have shifted 5.7% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $219,000.
  • Outlook: With a local workforce of 1,660 Marketing Managers, Alabama presents a moderate employment landscape for this profession. The Location Quotient of 0.32 indicates that Marketing Managers are less concentrated in Alabama compared to the national average, suggesting a potentially less saturated but also less robust job market for these roles within the state.
2024 Market Data

Salary Overview

$130,660

The average Marketing Managers in Alabama earns-24.2%below the national average.

BreakdownBased on 40h/week
Hourly

$62.8

Weekly

$2,513

Monthly

$10,888

Marketing Managers Salary Distribution in Alabama

Salary progression for Marketing Managers in Alabama, as elsewhere, is significantly tied to experience. Entry-level positions typically command lower salaries, while senior roles with extensive experience and proven track records can earn considerably more. The widening gap between entry-level and senior salaries signifies clear career advancement opportunities and the increasing value placed on seasoned marketing leadership.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$65,360$31.4
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$97,995$47.1
ManagerOversees team, compliance, and project delivery.50% (Median)$112,960$54.3
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$163,325$78.5
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$219,000$105.3

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$130,660

Gross Pay

Real Wage (Purchasing Power)

$148,309

Adjusted for COL (88.1)

The average nominal salary of $130,660 in Alabama is significantly enhanced by the state's Cost of Living Index of 88.1, which is below the national average of 100. This means that the purchasing power of a Marketing Manager's salary in Alabama is greater than the national average, allowing for a higher standard of living despite the lower nominal wage.

Job Market Context

1,660

Total Jobs

0.792

Per 1K Jobs

0.32

Location Quotient

Low Concentration

At 0.32x, Alabama has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.

A Location Quotient of 0.32 for Marketing Managers in Alabama suggests that the profession is underrepresented relative to the national average. This could indicate fewer job openings or a smaller pool of specialized talent compared to other states, potentially making it a less competitive market for job seekers but also signaling a lower overall demand for these roles within Alabama's economy.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Montgomery, AL Marketing Managers Salary$123,040↓ 6%44 mi
Birmingham, AL Marketing Managers Salary$138,080↑ 6%50 mi
Tuscaloosa, AL Marketing Managers Salary$109,380↓ 16%52 mi
Auburn-Opelika, AL Marketing Managers Salary$113,540↓ 13%77 mi

Comparing salaries near Alabama

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Frequently Asked Questions

How much does a Marketing Managers make in Alabama?

The median annual salary for a Marketing Managers in Alabama is $130,660. This typically ranges from $65,360 for entry-level positions to $219,000 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Alabama is 24.2% lower than the national median of $172,340.

Is Alabama a lucrative place for Marketing Managers?

No, not in terms of nominal salary compared to the national average.While the average salary of $130,660 is substantial, it falls short of the national average. However, the lower cost of living offers better purchasing power for the salary earned.

Is Alabama a good place to live for Marketing Managers?

With a Cost of Living Index of 88.1 (lower than the national average of 100), your salary goes further here.

Where are the highest paying cities near Alabama?

Some top paying nearby cities include Montgomery, AL ($123,040) and Birmingham, AL.

How does Alabama's Marketing Manager salary compare to the national average?

The average annual salary for Marketing Managers in Alabama is $130,660, which is lower than the national average of $172,340.

What is the job market like for Marketing Managers in Alabama?

The job market is moderately sized with 1,660 Marketing Managers. The Location Quotient of 0.32 indicates less concentration than the national average, suggesting a potentially less competitive but also less robust market.

Does the cost of living in Alabama affect the value of a Marketing Manager's salary?

Yes, Alabama's cost of living index of 88.1 (below the national average of 100) means that the $130,660 salary offers greater purchasing power than it would in a higher cost-of-living state.

How many Marketing Manager jobs are there per 1,000 workers in Alabama?

There are approximately 0.792 Marketing Manager jobs per 1,000 workers in Alabama, indicating the relative prevalence of this role within the state's workforce.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,660 employees in the Alabama area with a job density of 0.792 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Alabama