Average Marketing Managers Salary in Des Moines-West Des Moines, IA
Marketing Managers in Des Moines-West Des Moines, IA, command an average annual salary of $146,690. This figure is notably below the national average of $172,340, reflecting the specific economic dynamics and demand within the Des Moines metropolitan area. Localized market conditions, industry concentration, and the overall cost of doing business significantly influence compensation levels for these crucial roles.
Executive Summary
- Average Salary: $146,690 per year.
- Growth Trend: Salaries have shifted 9.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $211,550.
- Outlook: The Des Moines-West Des Moines market supports a robust local workforce of 970 Marketing Managers. With a Location Quotient of 0.96, the concentration of these professionals is nearly on par with the national average, indicating a stable and established demand for marketing expertise. The presence of 2.396 jobs per 1,000 workers further underscores the consistent need for skilled marketing leadership within the region.
Salary Overview
The average Marketing Managers in Des Moines-West Des Moines, IA earns-14.9%below the national average.
$70.5
$2,821
$12,224
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that Marketing Manager salaries in Des Moines-West Des Moines have experienced steady growth over the past four years, mirroring national trends. Factors such as inflation, increasing demand for digital marketing skills, and a competitive talent landscape likely contribute to upward pressure on compensation, ensuring that professionals see their earning potential rise over time.
Marketing Managers Salary Distribution in Des Moines-West Des Moines, IA
The salary trajectory for Marketing Managers in Des Moines-West Des Moines significantly scales with experience. Entry-level positions typically start at lower percentiles, while seasoned professionals with extensive experience and proven track records can command salaries in the upper percentiles. The widening gap between entry-level and senior-level compensation clearly signifies robust career progression opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $88,600 | $42.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $110,018 | $52.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $134,170 | $64.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $183,363 | $88.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $211,550 | $101.7 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$146,690
Gross Pay
Real Wage (Purchasing Power)
$146,690
Adjusted for COL (100)
The average annual salary of $146,690 in Des Moines-West Des Moines aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Marketing Manager's salary in this region is equivalent to that of a Marketing Manager earning the national average in a location with a national average cost of living. Consequently, the nominal salary translates directly into real economic value for residents.
Job Market Context
970
Total Jobs
2.396
Per 1K Jobs
0.96
Location Quotient
Des Moines-West Des Moines, IA has 0.96x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.96 suggests that the Des Moines-West Des Moines market has a concentration of Marketing Managers that is very close to the national average. This indicates a balanced job market where demand and supply are relatively aligned, without significant over- or under-saturation. While not exceptionally concentrated, the presence of nearly 1,000 professionals points to a healthy and active market for marketing talent.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Ames, IA Marketing Managers Salary | $142,340↓ 3% | 31 mi |
| Southeast Iowa nonmetropolitan area Marketing Managers Salary | $137,380↓ 6% | 37 mi |
| Northwest Iowa nonmetropolitan area Marketing Managers Salary | $122,320↓ 17% | 37 mi |
| Northeast Iowa nonmetropolitan area Marketing Managers Salary | $112,360↓ 23% | 37 mi |
Comparing salaries near Des Moines-West Des Moines, IA
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Frequently Asked Questions
How much does a Marketing Managers make in Des Moines-West Des Moines, IA?
The median annual salary for a Marketing Managers in Des Moines-West Des Moines, IA is $146,690. This typically ranges from $88,600 for entry-level positions to $211,550 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Des Moines-West Des Moines, IA is 14.9% lower than the national median of $172,340.
Is Des Moines-West Des Moines, IA a lucrative place for Marketing Managers?
Yes, it offers strong earning potential relative to its cost of living.Marketing Managers in Des Moines-West Des Moines earn an average of $146,690, which holds significant value due to the local cost of living matching the national average.
Is Des Moines-West Des Moines, IA a good place to live for Marketing Managers?
The Cost of Living Index in Des Moines-West Des Moines, IA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Des Moines-West Des Moines, IA?
Some top paying nearby cities include Ames, IA ($142,340) and Southeast Iowa nonmetropolitan area.
How does the Des Moines Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Des Moines-West Des Moines is $146,690, which is below the national average of $172,340.
What is the cost of living in Des Moines-West Des Moines, IA?
The cost of living index in Des Moines-West Des Moines is 100, which is exactly the national average.
How many Marketing Managers are there in Des Moines-West Des Moines, IA?
There are approximately 970 Marketing Managers in the Des Moines-West Des Moines, IA area.
Is the market for Marketing Managers saturated in Des Moines-West Des Moines, IA?
With a Location Quotient of 0.96, the market is not saturated and closely mirrors the national concentration, indicating a balanced demand and supply.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 970 employees in the Des Moines-West Des Moines, IA area with a job density of 2.396 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Des Moines-West Des Moines, IA