Average Marketing Managers Salary in Grand Rapids-Wyoming-Kentwood, MI
Marketing Managers in the Grand Rapids-Wyoming-Kentwood, MI area earn an average annual salary of $134,090. This figure is notably below the national average of $172,340, suggesting that local market dynamics and industry concentrations play a significant role in compensation levels within this region.
Executive Summary
- Average Salary: $134,090 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $206,070.
- Outlook: With a local workforce of 960 Marketing Managers, the Grand Rapids-Wyoming-Kentwood area demonstrates a stable, albeit not exceptionally concentrated, presence of these professionals. The Location Quotient of 0.68 indicates a slightly lower concentration compared to the national average, suggesting that while opportunities exist, the market may not be as saturated as in other major metropolitan hubs.
Salary Overview
The average Marketing Managers in Grand Rapids-Wyoming-Kentwood, MI earns-22.2%below the national average.
$64.5
$2,579
$11,174
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Grand Rapids-Wyoming-Kentwood is not provided, it is generally assumed that salaries for Marketing Managers across the nation, and likely within this region, have experienced steady growth over the past four years. This trend is driven by the increasing importance of strategic marketing in business success and the evolving digital landscape.
Marketing Managers Salary Distribution in Grand Rapids-Wyoming-Kentwood, MI
Salary progression for Marketing Managers in Grand Rapids-Wyoming-Kentwood, MI, typically correlates with experience. Entry-level positions may start at a lower percentile, while senior roles commanding higher salaries reflect accumulated expertise, leadership capabilities, and a proven track record of driving marketing success. The variance between entry-level and senior salaries signifies clear career advancement opportunities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $71,980 | $34.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $100,568 | $48.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $129,230 | $62.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $167,613 | $80.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $206,070 | $99.1 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$134,090
Gross Pay
Real Wage (Purchasing Power)
$134,090
Adjusted for COL (100)
The nominal average salary of $134,090 in Grand Rapids-Wyoming-Kentwood, MI, is directly offset by a Cost of Living Index of 100, which is precisely the national average. This means that the purchasing power of a Marketing Manager's salary in this area is equivalent to the national average, offering a balanced lifestyle without significant financial strain related to living expenses.
Job Market Context
960
Total Jobs
1.702
Per 1K Jobs
0.68
Location Quotient
Grand Rapids-Wyoming-Kentwood, MI has 0.68x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.68 for Marketing Managers in Grand Rapids-Wyoming-Kentwood, MI, signifies a market that is less concentrated than the national average. This suggests that while the demand for these roles is present, the supply of professionals might be more readily available, potentially leading to a more competitive job market for employers and a slightly less robust demand from a concentration perspective.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Muskegon-Norton Shores, MI Marketing Managers Salary | $116,900↓ 13% | 35 mi |
| Kalamazoo-Portage, MI Marketing Managers Salary | $139,030↑ 4% | 48 mi |
| Battle Creek, MI Marketing Managers Salary | $170,020↑ 27% | 51 mi |
| Lansing-East Lansing, MI Marketing Managers Salary | $134,410↑ 0% | 58 mi |
| Mid Michigan nonmetropolitan area Marketing Managers Salary | $130,460↓ 3% | 62 mi |
Comparing salaries near Grand Rapids-Wyoming-Kentwood, MI
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Grand Rapids-Wyoming-Kentwood, MI?
The median annual salary for a Marketing Managers in Grand Rapids-Wyoming-Kentwood, MI is $134,090. This typically ranges from $71,980 for entry-level positions to $206,070 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Grand Rapids-Wyoming-Kentwood, MI is 22.2% lower than the national median of $172,340.
Is Grand Rapids-Wyoming-Kentwood, MI a lucrative place for Marketing Managers?
No, but it offers good value.While the average salary of $134,090 is below the national average, the cost of living is also at the national average, making the effective purchasing power comparable.
Is Grand Rapids-Wyoming-Kentwood, MI a good place to live for Marketing Managers?
The Cost of Living Index in Grand Rapids-Wyoming-Kentwood, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Grand Rapids-Wyoming-Kentwood, MI?
Some top paying nearby cities include Muskegon-Norton Shores, MI ($116,900) and Kalamazoo-Portage, MI.
How does the Grand Rapids Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Grand Rapids-Wyoming-Kentwood, MI is $134,090, which is lower than the national average of $172,340.
What is the cost of living in Grand Rapids-Wyoming-Kentwood, MI?
The Cost of Living Index in Grand Rapids-Wyoming-Kentwood, MI is 100, which is exactly the national average.
How concentrated is the Marketing Manager job market in Grand Rapids-Wyoming-Kentwood, MI?
The job market for Marketing Managers in this area has a Location Quotient of 0.68, indicating it is less concentrated than the national average.
How many Marketing Managers are there in Grand Rapids-Wyoming-Kentwood, MI?
There are approximately 960 Marketing Managers in the Grand Rapids-Wyoming-Kentwood, MI workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 960 employees in the Grand Rapids-Wyoming-Kentwood, MI area with a job density of 1.702 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Grand Rapids-Wyoming-Kentwood, MI