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Average Marketing Managers Salary in Idaho

Marketing Managers in Idaho earn an average annual salary of $127,720, which is notably below the national average of $172,340. This differential is often influenced by a combination of regional economic factors, industry concentration, and the overall demand within the state's specific job market.

Executive Summary

  • Average Salary: $127,720 per year.
  • Growth Trend: Salaries have shifted 6.6% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $207,490.
  • Outlook: With a local workforce of 1,090 Marketing Managers and a Location Quotient of 0.52, the market in Idaho indicates a less concentrated presence compared to the national average. While the number of jobs per 1,000 workers stands at 1.29, suggesting a moderate level of employment, the lower LQ points to a potentially less saturated but also less robust demand for these specialized roles within the state.
2024 Market Data

Salary Overview

$127,720

The average Marketing Managers in Idaho earns-25.9%below the national average.

BreakdownBased on 40h/week
Hourly

$61.4

Weekly

$2,456

Monthly

$10,643

Marketing Managers Salary Distribution in Idaho

Salary progression for Marketing Managers in Idaho, as elsewhere, is typically tied to experience. Entry-level positions will command lower salaries, while senior roles with extensive experience and proven track records can significantly exceed the average. The gap between entry-level and senior-level compensation reflects the increasing value placed on strategic oversight, leadership, and specialized marketing expertise.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$66,980$32.2
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$95,790$46.1
ManagerOversees team, compliance, and project delivery.50% (Median)$114,410$55
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$159,650$76.8
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$207,490$99.8

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$127,720

Gross Pay

Real Wage (Purchasing Power)

$120,377

Adjusted for COL (106.1)

The nominal average salary of $127,720 in Idaho needs to be viewed in the context of its Cost of Living Index of 106.1. This index indicates that the cost of living is slightly higher than the national average (100). Therefore, while $127,720 is a substantial income, its purchasing power is somewhat diminished by the elevated cost of goods and services in the state.

Job Market Context

1,090

Total Jobs

1.29

Per 1K Jobs

0.52

Location Quotient

Below Average

Idaho has 0.52x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.52 signifies that Marketing Manager roles are less concentrated in Idaho than the national average. This suggests that the job market for these professionals is not as robust or as saturated as in other parts of the country, potentially offering fewer opportunities but also less competition for those seeking employment in this field within the state.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Boise City, ID Marketing Managers Salary$129,320↑ 1%96 mi

Comparing salaries near Idaho

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Idaho?

The median annual salary for a Marketing Managers in Idaho is $127,720. This typically ranges from $66,980 for entry-level positions to $207,490 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Idaho is 25.9% lower than the national median of $172,340.

Is Idaho a lucrative place for Marketing Managers?

No, not compared to the national average.While the average salary of $127,720 is significant, it falls considerably short of the national average. Furthermore, the cost of living is slightly above the national average, impacting the real value of this salary.

Is Idaho a good place to live for Marketing Managers?

The Cost of Living Index in Idaho is 106.1. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Idaho?

Some top paying nearby cities include Boise City, ID ($129,320) and others.

How does Idaho's Marketing Manager salary compare to the national average?

Marketing Managers in Idaho earn an average of $127,720 annually, which is approximately $44,620 less than the national average salary of $172,340.

What is the concentration of Marketing Managers in Idaho?

Idaho has a Location Quotient of 0.52 for Marketing Managers, meaning the concentration of these jobs is about half the national average, indicating a less specialized market.

How does the cost of living affect the salary in Idaho?

With a Cost of Living Index of 106.1, Idaho is slightly more expensive than the national average. This means the $127,720 salary has a purchasing power slightly below what it would be in a national average cost-of-living area.

What is the total number of Marketing Managers in Idaho?

There are approximately 1,090 Marketing Managers employed within the state of Idaho.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,090 employees in the Idaho area with a job density of 1.29 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Idaho