Average Marketing Managers Salary in Lincoln, NE
Marketing Managers in Lincoln, NE, can expect an average annual salary of $113,000. This figure is notably below the national average of $172,340, reflecting regional economic factors and the specific demand dynamics within the Nebraska market. While the nominal salary may seem lower, it's crucial to consider the local economic landscape when evaluating compensation.
Executive Summary
- Average Salary: $113,000 per year.
- Growth Trend: Salaries have shifted 25.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $184,730.
- Outlook: The marketing manager job market in Lincoln, NE, is characterized by a local workforce of 380 professionals. With a Location Quotient of 0.83, the concentration of these roles is slightly below the national average, suggesting a stable but not exceptionally high demand. The presence of 2.076 jobs per 1,000 workers indicates a consistent, albeit moderate, level of opportunity for marketing management professionals in the area.
Salary Overview
The average Marketing Managers in Lincoln, NE earns-34.4%below the national average.
$54.3
$2,173
$9,417
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Lincoln, NE, is not provided, it is generally assumed that marketing manager salaries nationwide have experienced steady growth over the past four years, driven by the increasing importance of digital marketing and data analytics. This trend likely extends to Lincoln, with local compensation adjustments reflecting broader economic shifts and evolving industry demands.
Marketing Managers Salary Distribution in Lincoln, NE
Salary progression for Marketing Managers in Lincoln, NE, typically scales significantly with experience. Entry-level positions often start at the lower end of the pay scale, while senior roles, requiring extensive strategic oversight and team leadership, command substantially higher compensation. The percentile gaps between junior and senior roles highlight the substantial career growth and earning potential available within the marketing management field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $56,770 | $27.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $84,750 | $40.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $97,920 | $47.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $141,250 | $67.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $184,730 | $88.8 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$113,000
Gross Pay
Real Wage (Purchasing Power)
$113,000
Adjusted for COL (100)
The average Marketing Manager salary of $113,000 in Lincoln, NE, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary offers purchasing power equivalent to the national average, providing a balanced financial outlook for professionals considering a move to or within Lincoln.
Job Market Context
380
Total Jobs
2.076
Per 1K Jobs
0.83
Location Quotient
Lincoln, NE has 0.83x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.83, Lincoln, NE, presents a market where Marketing Managers are present in numbers slightly below the national average concentration. This suggests a competitive landscape where experienced professionals may find ample opportunities, but the market is not oversaturated. The stable job density indicates a healthy demand for skilled marketing leadership.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Omaha, NE-IA Marketing Managers Salary | $132,600↑ 17% | 45 mi |
| South Nebraska nonmetropolitan area Marketing Managers Salary | $112,970↓ 0% | 86 mi |
| Northeast Nebraska nonmetropolitan area Marketing Managers Salary | $106,310↓ 6% | 86 mi |
Comparing salaries near Lincoln, NE
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Lincoln, NE?
The median annual salary for a Marketing Managers in Lincoln, NE is $113,000. This typically ranges from $56,770 for entry-level positions to $184,730 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lincoln, NE is 34.4% lower than the national median of $172,340.
Is Lincoln, NE a lucrative place for Marketing Managers?
Yes, relative to its cost of living.While the average salary of $113,000 is below the national average, it is balanced by a Cost of Living Index of 100, meaning your earnings have average national purchasing power.
Is Lincoln, NE a good place to live for Marketing Managers?
The Cost of Living Index in Lincoln, NE is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lincoln, NE?
Some top paying nearby cities include Omaha, NE-IA ($132,600) and South Nebraska nonmetropolitan area.
How does the Lincoln, NE Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Lincoln, NE, is $113,000, which is significantly lower than the national average of $172,340.
What is the concentration of Marketing Managers in Lincoln, NE?
The concentration, measured by the Location Quotient, is 0.83, indicating that Marketing Managers are slightly less prevalent in Lincoln compared to the national average.
How does the Cost of Living in Lincoln, NE affect the Marketing Manager salary?
With a Cost of Living Index of 100 (the national average), the $113,000 salary in Lincoln offers purchasing power equivalent to the national average, making it a stable financial environment.
What is the job density for Marketing Managers in Lincoln, NE?
There are approximately 2.076 Marketing Manager jobs per 1,000 workers in Lincoln, NE, suggesting a steady presence of these roles in the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 380 employees in the Lincoln, NE area with a job density of 2.076 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Marketing Managers Salaries by State
Top Jobs in Lincoln, NE
- All Occupations Salary in Lincoln, NE
- Office and Administrative Support Occupations Salary in Lincoln, NE
- Food Preparation and Serving Related Occupations Salary in Lincoln, NE
- Sales and Related Occupations Salary in Lincoln, NE
- Transportation and Material Moving Occupations Salary in Lincoln, NE
- Management Occupations Salary in Lincoln, NE
- Healthcare Practitioners and Technical Occupations Salary in Lincoln, NE
- Production Occupations Salary in Lincoln, NE
- Business and Financial Operations Occupations Salary in Lincoln, NE
- Educational Instruction and Library Occupations Salary in Lincoln, NE
- Browse All Jobs in Lincoln, NE →
Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Lincoln, NE