Average Marketing Managers Salary in Omaha, NE-IA
Marketing Managers in Omaha, NE-IA earn an average annual salary of $132,600, which is below the national average of $172,340. This difference is often influenced by regional economic factors, industry concentration, and the overall demand for specialized marketing expertise within the Omaha metropolitan area.
Executive Summary
- Average Salary: $132,600 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $214,260.
- Outlook: With a local workforce of 1,170 Marketing Managers and a Location Quotient of 0.96, the Omaha market demonstrates a near-national average concentration of these professionals. This suggests a stable, albeit not exceptionally concentrated, demand for marketing leadership, indicating a moderately robust job market for experienced individuals.
Salary Overview
The average Marketing Managers in Omaha, NE-IA earns-23.1%below the national average.
$63.8
$2,550
$11,050
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Marketing Managers in Omaha, like in most markets, have experienced steady growth over the past four years. This trend is typically driven by inflation, increasing demand for sophisticated marketing strategies, and the evolving digital landscape.
Marketing Managers Salary Distribution in Omaha, NE-IA
The salary range for Marketing Managers in Omaha, NE-IA significantly expands with experience. Entry-level positions might start considerably lower, while senior-level roles commanding the higher end of the spectrum, potentially exceeding $160,000. The percentile gaps between junior and senior roles highlight clear career progression pathways and the increasing value placed on strategic leadership and proven results.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $67,290 | $32.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $99,450 | $47.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $118,320 | $56.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $165,750 | $79.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $214,260 | $103 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$132,600
Gross Pay
Real Wage (Purchasing Power)
$132,600
Adjusted for COL (100)
The average Marketing Manager salary of $132,600 in Omaha aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of an Omaha-based Marketing Manager's salary is equivalent to the national average, making relocation financially neutral from a cost-of-living perspective.
Job Market Context
1,170
Total Jobs
2.389
Per 1K Jobs
0.96
Location Quotient
Omaha, NE-IA has 0.96x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.96 indicates that Omaha has a slightly lower concentration of Marketing Managers compared to the national average. This suggests that while the profession is well-represented, the market is not oversaturated, potentially offering good opportunities for skilled professionals without extreme competition.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Lincoln, NE Marketing Managers Salary | $113,000↓ 15% | 45 mi |
| Sioux City, IA-NE-SD Marketing Managers Salary | $125,130↓ 6% | 87 mi |
Comparing salaries near Omaha, NE-IA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Omaha, NE-IA?
The median annual salary for a Marketing Managers in Omaha, NE-IA is $132,600. This typically ranges from $67,290 for entry-level positions to $214,260 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Omaha, NE-IA is 23.1% lower than the national median of $172,340.
Is Omaha, NE-IA a lucrative place for Marketing Managers?
Yes, with a caveat.While the average salary of $132,600 is below the national average, the cost of living is also at the national average, making the effective purchasing power comparable. The market is stable with near-national concentration.
Is Omaha, NE-IA a good place to live for Marketing Managers?
The Cost of Living Index in Omaha, NE-IA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Omaha, NE-IA?
Some top paying nearby cities include Lincoln, NE ($113,000) and Sioux City, IA-NE-SD.
How does Omaha's Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Omaha, NE-IA is $132,600, which is approximately 23% lower than the national average of $172,340.
What is the Cost of Living in Omaha, NE-IA?
Omaha, NE-IA has a Cost of Living Index of 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the United States.
How many Marketing Managers are there in Omaha, NE-IA?
There are approximately 1,170 Marketing Managers employed in the Omaha, NE-IA area, representing 2.389 jobs per 1,000 workers.
Is the job market for Marketing Managers competitive in Omaha?
With a Location Quotient of 0.96, the market is slightly less concentrated than the national average, suggesting a balanced job market that is neither overly saturated nor extremely scarce for Marketing Managers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,170 employees in the Omaha, NE-IA area with a job density of 2.389 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Omaha, NE-IA