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Average Marketing Managers Salary in Rochester, NY

Marketing Managers in Rochester, NY, command an average annual salary of $166,160. This figure is slightly below the national average of $172,340, suggesting a localized compensation structure influenced by regional economic factors and industry demand within the city. While the nominal pay is competitive, understanding the local market dynamics is key.

Executive Summary

  • Average Salary: $166,160 per year.
  • Growth Trend: Salaries have shifted 19.6% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $249,240.
  • Outlook: With a local workforce of 1,230 Marketing Managers and a Location Quotient of 1, Rochester presents a stable job market for these professionals. The concentration aligns precisely with the national average, indicating a balanced supply and demand. The presence of 2.503 jobs per 1,000 workers suggests consistent opportunities within the region.
2024 Market Data

Salary Overview

$166,160

The average Marketing Managers in Rochester, NY earns-3.6%below the national average.

BreakdownBased on 40h/week
Hourly

$79.9

Weekly

$3,195

Monthly

$13,847

Marketing Managers Salary Distribution in Rochester, NY

Salary progression for Marketing Managers in Rochester, NY, is significantly influenced by experience. Entry-level positions typically fall within the lower percentiles, while senior roles command salaries in the higher brackets. The widening gap between starting salaries and those for seasoned professionals clearly signifies substantial career advancement and increased earning potential with accumulated expertise.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$86,360$41.5
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$124,620$59.9
ManagerOversees team, compliance, and project delivery.50% (Median)$159,750$76.8
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$207,700$99.9
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$249,240$119.8

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$166,160

Gross Pay

Real Wage (Purchasing Power)

$166,160

Adjusted for COL (100)

The average Marketing Manager salary of $166,160 in Rochester, NY, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of this salary is equivalent to the national average, making Rochester an economically stable location for professionals in this field from a cost-of-living perspective.

Job Market Context

1,230

Total Jobs

2.503

Per 1K Jobs

1

Location Quotient

Above Average

With a location quotient of 1.00, Rochester, NY has a slightly higher-than-average concentration of Marketing Managers roles compared to the national norm.

A Location Quotient of 1 for Marketing Managers in Rochester, NY, indicates that the concentration of these roles in the city is exactly in line with the national average. This suggests a balanced job market where demand and supply are relatively stable, neither overly saturated nor experiencing a significant shortage compared to the rest of the country.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Buffalo-Cheektowaga, NY Marketing Managers Salary$158,280↓ 5%65 mi
Syracuse, NY Marketing Managers Salary$155,380↓ 6%75 mi
Ithaca, NY Marketing Managers Salary$157,610↓ 5%75 mi
Elmira, NY Marketing Managers Salary$139,530↓ 16%85 mi

Comparing salaries near Rochester, NY

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Rochester, NY?

The median annual salary for a Marketing Managers in Rochester, NY is $166,160. This typically ranges from $86,360 for entry-level positions to $249,240 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Rochester, NY is 3.6% lower than the national median of $172,340.

Is Rochester, NY a lucrative place for Marketing Managers?

Yes, with a caveat.Rochester, NY offers a competitive salary of $166,160 for Marketing Managers, which holds strong purchasing power due to its national average cost of living. The stable job market indicates consistent opportunities for professionals in this field.

Is Rochester, NY a good place to live for Marketing Managers?

The Cost of Living Index in Rochester, NY is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Rochester, NY?

Some top paying nearby cities include Buffalo-Cheektowaga, NY ($158,280) and Syracuse, NY.

How does Rochester's Marketing Manager salary compare to the national average?

The average salary for Marketing Managers in Rochester, NY is $166,160, which is slightly lower than the national average of $172,340.

What is the cost of living in Rochester, NY for Marketing Managers?

Rochester, NY has a cost of living index of 100, which is exactly the national average, meaning your salary has average purchasing power.

How concentrated is the Marketing Manager job market in Rochester, NY?

The job market for Marketing Managers in Rochester, NY is at the national average concentration, with a Location Quotient of 1, indicating a balanced market.

How many Marketing Managers are there in Rochester, NY?

There are approximately 1,230 Marketing Managers in Rochester, NY, representing 2.503 jobs per 1,000 workers in the local workforce.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,230 employees in the Rochester, NY area with a job density of 2.503 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Rochester, NY