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Average Marketing Managers Salary in Rockford, IL

Marketing Managers in Rockford, IL earn an average annual salary of $128,960, which is notably below the national average of $172,340. This disparity is often influenced by local economic factors, industry concentration, and the overall demand for specialized marketing expertise within the region.

Executive Summary

  • Average Salary: $128,960 per year.
  • Growth Trend: Salaries have shifted 19.8% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $202,150.
  • Outlook: With a total local workforce of 210 Marketing Managers, Rockford, IL presents a modest but stable job market for this profession. The Location Quotient of 0.59 indicates that while Marketing Managers are present, the concentration is less than the national average, suggesting a potentially less saturated but also less robust demand compared to larger metropolitan areas.
2024 Market Data

Salary Overview

$128,960

The average Marketing Managers in Rockford, IL earns-25.2%below the national average.

BreakdownBased on 40h/week
Hourly

$62

Weekly

$2,480

Monthly

$10,747

Marketing Managers Salary Distribution in Rockford, IL

The salary range for Marketing Managers in Rockford, IL, like elsewhere, is significantly influenced by experience. Entry-level positions typically fall into the lower percentiles, while senior roles with extensive experience and proven track records command salaries in the higher percentiles. These percentile gaps highlight the substantial career progression and earning potential available to dedicated professionals in the field.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$67,530$32.5
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$96,720$46.5
ManagerOversees team, compliance, and project delivery.50% (Median)$117,580$56.5
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$161,200$77.5
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$202,150$97.2

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$128,960

Gross Pay

Real Wage (Purchasing Power)

$128,960

Adjusted for COL (100)

The average Marketing Manager salary of $128,960 in Rockford, IL aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary offers purchasing power equivalent to the national average, providing a stable financial foundation for residents.

Job Market Context

210

Total Jobs

1.484

Per 1K Jobs

0.59

Location Quotient

Below Average

Rockford, IL has 0.59x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.59 for Marketing Managers in Rockford, IL suggests that the job market is less concentrated than the national average. This could imply fewer opportunities compared to more populous regions, but also potentially less competition for available roles, offering a unique balance for job seekers.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Janesville-Beloit, WI Marketing Managers Salary$154,740↑ 20%30 mi
Madison, WI Marketing Managers Salary$141,330↑ 10%59 mi
Kenosha, WI Marketing Managers Salary$171,820↑ 33%65 mi
Racine-Mount Pleasant, WI Marketing Managers Salary$130,560↑ 1%71 mi
Chicago-Naperville-Elgin, IL-IN Marketing Managers Salary$162,300↑ 26%78 mi

Comparing salaries near Rockford, IL

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Rockford, IL?

The median annual salary for a Marketing Managers in Rockford, IL is $128,960. This typically ranges from $67,530 for entry-level positions to $202,150 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Rockford, IL is 25.2% lower than the national median of $172,340.

Is Rockford, IL a lucrative place for Marketing Managers?

No, not compared to the national average.While the average salary of $128,960 is substantial, it falls significantly short of the national average of $172,340, indicating less lucrative compensation in Rockford, IL.

Is Rockford, IL a good place to live for Marketing Managers?

The Cost of Living Index in Rockford, IL is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Rockford, IL?

Some top paying nearby cities include Janesville-Beloit, WI ($154,740) and Madison, WI.

How does Rockford, IL's cost of living affect Marketing Manager salaries?

Rockford, IL has a Cost of Living Index of 100, matching the national average. This means the $128,960 salary provides purchasing power equivalent to the national average, making the nominal salary's value stable.

What is the concentration of Marketing Managers in Rockford, IL?

The Location Quotient for Marketing Managers in Rockford, IL is 0.59, indicating a lower concentration than the national average. This suggests fewer specialized roles relative to the general workforce.

How many Marketing Managers are there in Rockford, IL?

There are approximately 210 Marketing Managers employed in Rockford, IL, representing a small but established segment of the local professional workforce.

Are there many job openings for Marketing Managers in Rockford, IL?

With 1.484 jobs per 1,000 workers, the number of openings suggests a steady, albeit not high, demand for Marketing Managers in Rockford, IL.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Rockford, IL area with a job density of 1.484 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Rockford, IL