Average Marketing Managers Salary in Madison, WI
Marketing Managers in Madison, WI, command an average annual salary of $141,330. This figure is notably below the national average of $172,340, suggesting that local market dynamics, industry concentration, and potentially the scale of businesses in the region influence compensation levels. While Madison offers a competitive environment, the specific economic landscape contributes to this salary differential compared to broader national trends.
Executive Summary
- Average Salary: $141,330 per year.
- Growth Trend: Salaries have shifted 5.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $209,660.
- Outlook: With a local workforce of 870 Marketing Managers and a Location Quotient of 0.86, Madison, WI, presents a moderately concentrated but stable job market for this profession. The concentration, slightly below the national average, indicates a healthy demand that is not oversaturated, suggesting a good balance for professionals seeking opportunities. The presence of a substantial local workforce underscores the ongoing need for skilled marketing leadership within the region.
Salary Overview
The average Marketing Managers in Madison, WI earns-18.0%below the national average.
$68
$2,718
$11,778
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Madison, WI, is not provided, it is reasonable to assume that salaries for Marketing Managers have experienced consistent growth over the past four years, mirroring national trends. Economic recovery, evolving marketing strategies, and increased demand for digital expertise likely contribute to upward salary adjustments, reflecting the increasing value placed on strategic marketing leadership.
Marketing Managers Salary Distribution in Madison, WI
The salary trajectory for Marketing Managers in Madison, WI, significantly scales with experience. Entry-level positions typically start at a lower percentile, while seasoned professionals with extensive experience and a proven track record can command salaries well into the higher percentiles. This progression highlights the career growth potential and the increasing value placed on expertise and strategic oversight as one advances through junior, mid-level, and senior management roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $93,800 | $45.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $105,998 | $51 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $133,460 | $64.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $176,663 | $84.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $209,660 | $100.8 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$141,330
Gross Pay
Real Wage (Purchasing Power)
$141,330
Adjusted for COL (100)
The average annual salary of $141,330 for Marketing Managers in Madison, WI, is particularly attractive when viewed against the local Cost of Living Index of 100, which is precisely the national average. This means that the purchasing power of a Marketing Manager's salary in Madison is equivalent to the national standard, offering a stable financial environment without the added pressure of a higher cost of living.
Job Market Context
870
Total Jobs
2.152
Per 1K Jobs
0.86
Location Quotient
Madison, WI has 0.86x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.86 for Marketing Managers in Madison, WI, indicates that the concentration of these roles is slightly lower than the national average. This suggests that while the market is robust and offers opportunities, it may not be as intensely competitive or saturated as some larger metropolitan areas. Professionals may find a more balanced job market with steady demand for their skills.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Janesville-Beloit, WI Marketing Managers Salary | $154,740↑ 9% | 33 mi |
| Rockford, IL Marketing Managers Salary | $128,960↓ 9% | 59 mi |
| Milwaukee-Waukesha, WI Marketing Managers Salary | $147,730↑ 5% | 72 mi |
| Oshkosh-Neenah, WI Marketing Managers Salary | $162,720↑ 15% | 77 mi |
Comparing salaries near Madison, WI
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Madison, WI?
The median annual salary for a Marketing Managers in Madison, WI is $141,330. This typically ranges from $93,800 for entry-level positions to $209,660 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Madison, WI is 18.0% lower than the national median of $172,340.
Is Madison, WI a lucrative place for Marketing Managers?
Yes, with a caveat.Madison, WI offers a competitive average salary of $141,330 for Marketing Managers, which holds strong purchasing power due to a Cost of Living Index matching the national average.
Is Madison, WI a good place to live for Marketing Managers?
The Cost of Living Index in Madison, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Madison, WI?
Some top paying nearby cities include Janesville-Beloit, WI ($154,740) and Rockford, IL.
How does Madison's Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Madison, WI, is $141,330, which is below the national average of $172,340.
What is the cost of living in Madison, WI for Marketing Managers?
The Cost of Living Index in Madison, WI, is 100, which is exactly the national average, meaning your salary's purchasing power is on par with the rest of the country.
How concentrated is the Marketing Manager job market in Madison, WI?
Madison, WI has a Location Quotient of 0.86 for Marketing Managers, indicating a slightly lower concentration than the national average, suggesting a balanced job market.
What is the total number of Marketing Managers in Madison, WI?
There are approximately 870 Marketing Managers employed in Madison, WI.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 870 employees in the Madison, WI area with a job density of 2.152 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Madison, WI