Average Marketing Managers Salary in Sacramento-Roseville-Folsom, CA
Marketing Managers in the Sacramento-Roseville-Folsom, CA area command an impressive average annual salary of $175,060, slightly surpassing the national average of $172,340. This localized premium is often driven by the specific economic landscape and demand within the region, reflecting the value employers place on experienced marketing leadership in this dynamic metropolitan area.
Executive Summary
- Average Salary: $175,060 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $262,590.
- Outlook: With a local workforce of 1,620 Marketing Managers, the Sacramento-Roseville-Folsom area demonstrates a significant concentration of these professionals. The Location Quotient of 0.61 suggests that while not as concentrated as the national average, the presence of over 1.5 jobs per 1,000 workers indicates a stable and consistent demand for marketing expertise within this region.
Salary Overview
The average Marketing Managers in Sacramento-Roseville-Folsom, CA earns+1.6%above the national average.
$84.2
$3,367
$14,588
Marketing Managers Salary Trends (2020-2024)
While specific historical data for this exact region and role isn't provided, it's reasonable to assume that Marketing Manager salaries in Sacramento-Roseville-Folsom have experienced steady growth over the past four years, mirroring national trends. Increased reliance on digital marketing, evolving consumer behaviors, and the need for strategic brand management likely contribute to upward salary pressure.
Marketing Managers Salary Distribution in Sacramento-Roseville-Folsom, CA
The salary spectrum for Marketing Managers in Sacramento-Roseville-Folsom, CA, typically ranges from entry-level positions to highly experienced senior roles. As professionals gain more experience, manage larger teams, and oversee more complex campaigns, their earning potential increases significantly. The percentile gaps between junior and senior roles highlight clear opportunities for career advancement and substantial salary progression within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $88,560 | $42.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $131,295 | $63.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $155,670 | $74.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $218,825 | $105.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $262,590 | $126.2 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$175,060
Gross Pay
Real Wage (Purchasing Power)
$175,060
Adjusted for COL (100)
The average annual salary of $175,060 in Sacramento-Roseville-Folsom, CA, is particularly attractive given the local Cost of Living Index stands precisely at 100, matching the national average. This means that the purchasing power of a Marketing Manager's salary in this area is equivalent to the national standard, allowing for a comfortable lifestyle without the added financial strain of a higher cost of living.
Job Market Context
1,620
Total Jobs
1.518
Per 1K Jobs
0.61
Location Quotient
Sacramento-Roseville-Folsom, CA has 0.61x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.61 indicates that Marketing Manager roles are somewhat less concentrated in Sacramento-Roseville-Folsom compared to the national average. This suggests that while the market is active, it may not be oversaturated, potentially offering a more balanced environment for job seekers where demand is present but competition might be less intense than in hyper-concentrated areas.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Yuba City, CA Marketing Managers Salary | $153,220↓ 12% | 40 mi |
| Stockton-Lodi, CA Marketing Managers Salary | $148,140↓ 15% | 42 mi |
| Napa, CA Marketing Managers Salary | $175,870↑ 0% | 49 mi |
| Vallejo, CA Marketing Managers Salary | $160,470↓ 8% | 52 mi |
| Santa Rosa-Petaluma, CA Marketing Managers Salary | $167,430↓ 4% | 67 mi |
Comparing salaries near Sacramento-Roseville-Folsom, CA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Sacramento-Roseville-Folsom, CA?
The median annual salary for a Marketing Managers in Sacramento-Roseville-Folsom, CA is $175,060. This typically ranges from $88,560 for entry-level positions to $262,590 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Sacramento-Roseville-Folsom, CA is 1.6% higher than the national median of $172,340.
Is Sacramento-Roseville-Folsom, CA a lucrative place for Marketing Managers?
Yes, it is a lucrative place for Marketing Managers.The average salary of $175,060 is higher than the national average, and the cost of living is on par with the national average, indicating strong earning potential.
Is Sacramento-Roseville-Folsom, CA a good place to live for Marketing Managers?
The Cost of Living Index in Sacramento-Roseville-Folsom, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Sacramento-Roseville-Folsom, CA?
Some top paying nearby cities include Yuba City, CA ($153,220) and Stockton-Lodi, CA.
How does the Sacramento Marketing Manager salary compare to the national average?
The average annual salary for Marketing Managers in Sacramento-Roseville-Folsom, CA is $175,060, which is slightly above the national average of $172,340.
What is the cost of living like for Marketing Managers in Sacramento?
The cost of living in Sacramento-Roseville-Folsom, CA is exactly at the national average (100), meaning your salary has the same purchasing power as it would nationally.
How many Marketing Managers work in the Sacramento area?
There are approximately 1,620 Marketing Managers employed in the Sacramento-Roseville-Folsom, CA metropolitan area.
Is the job market for Marketing Managers in Sacramento competitive?
With a Location Quotient of 0.61, the market is less concentrated than the national average, suggesting a potentially less saturated but still active job market for Marketing Managers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,620 employees in the Sacramento-Roseville-Folsom, CA area with a job density of 1.518 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Sacramento-Roseville-Folsom, CA