Average Marketing Managers Salary in Scranton--Wilkes-Barre, PA
Marketing Managers in Scranton--Wilkes-Barre, PA, can expect an average annual salary of $125,550. This figure is notably lower than the national average of $172,340, reflecting regional economic factors and a less concentrated demand for specialized marketing roles within this specific metropolitan area.
Executive Summary
- Average Salary: $125,550 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $199,390.
- Outlook: The local job market for Marketing Managers in Scranton--Wilkes-Barre, PA, appears to be relatively stable but not highly concentrated. With a total local workforce of 210 Marketing Managers and a Location Quotient of 0.33, the demand is below the national average, suggesting a moderate but not intensely competitive environment for these professionals.
Salary Overview
The average Marketing Managers in Scranton--Wilkes-Barre, PA earns-27.1%below the national average.
$60.4
$2,414
$10,463
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Scranton--Wilkes-Barre is not provided, it is generally assumed that Marketing Manager salaries nationwide have experienced steady growth over the past four years, driven by the increasing importance of digital marketing and data analytics. This upward trend likely extends to Scranton--Wilkes-Barre, albeit potentially at a more modest pace compared to larger, more dynamic economic hubs.
Marketing Managers Salary Distribution in Scranton--Wilkes-Barre, PA
Salary progression for Marketing Managers in Scranton--Wilkes-Barre, PA, typically scales with experience. Entry-level positions might start closer to the lower percentiles, while senior roles with extensive experience and proven track records command salaries in the higher percentiles. The gap between entry-level and senior compensation signifies substantial career growth opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $65,160 | $31.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $94,163 | $45.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $116,630 | $56.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $156,938 | $75.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $199,390 | $95.9 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$125,550
Gross Pay
Real Wage (Purchasing Power)
$125,550
Adjusted for COL (100)
The nominal average salary of $125,550 in Scranton--Wilkes-Barre, PA, holds significant purchasing power, as the local Cost of Living Index is exactly at the national average of 100. This means that the salary earned by a Marketing Manager in this region offers a lifestyle comparable to the national standard, without the added financial strain of a higher cost of living.
Job Market Context
210
Total Jobs
0.831
Per 1K Jobs
0.33
Location Quotient
At 0.33x, Scranton--Wilkes-Barre, PA has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.33 indicates that Marketing Managers are less concentrated in Scranton--Wilkes-Barre, PA, compared to the national average. This suggests that while opportunities exist, the market is not saturated, and professionals may find a balance between job availability and competition, potentially offering a more stable career path than in hyper-competitive, high-concentration markets.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Binghamton, NY Marketing Managers Salary | $154,320↑ 23% | 50 mi |
| Allentown-Bethlehem-Easton, PA-NJ Marketing Managers Salary | $150,070↑ 20% | 57 mi |
| Southwest New York nonmetropolitan area Marketing Managers Salary | $152,300↑ 21% | 64 mi |
| Central East New York nonmetropolitan area Marketing Managers Salary | $182,650↑ 45% | 64 mi |
| Capital/Northern New York nonmetropolitan area Marketing Managers Salary | $142,690↑ 14% | 64 mi |
Comparing salaries near Scranton--Wilkes-Barre, PA
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Frequently Asked Questions
How much does a Marketing Managers make in Scranton--Wilkes-Barre, PA?
The median annual salary for a Marketing Managers in Scranton--Wilkes-Barre, PA is $125,550. This typically ranges from $65,160 for entry-level positions to $199,390 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Scranton--Wilkes-Barre, PA is 27.1% lower than the national median of $172,340.
Is Scranton--Wilkes-Barre, PA a lucrative place for Marketing Managers?
No, not compared to the national average.While the average salary of $125,550 is substantial, it falls significantly below the national average. However, the cost of living being at the national average means the salary's purchasing power is aligned with national standards.
Is Scranton--Wilkes-Barre, PA a good place to live for Marketing Managers?
The Cost of Living Index in Scranton--Wilkes-Barre, PA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Scranton--Wilkes-Barre, PA?
Some top paying nearby cities include Binghamton, NY ($154,320) and Allentown-Bethlehem-Easton, PA-NJ.
How does the Scranton--Wilkes-Barre salary compare to the national average?
The average Marketing Manager salary in Scranton--Wilkes-Barre, PA, is $125,550, which is considerably lower than the national average of $172,340.
What is the Cost of Living in Scranton--Wilkes-Barre, PA?
The Cost of Living Index in Scranton--Wilkes-Barre, PA, is 100, which is exactly the national average, indicating that the general cost of goods and services is comparable to the rest of the country.
How concentrated are Marketing Manager jobs in Scranton--Wilkes-Barre, PA?
The concentration of Marketing Manager jobs is relatively low, with a Location Quotient of 0.33, meaning there are fewer Marketing Managers per worker in this area compared to the national average.
What does the number of jobs per 1,000 workers signify?
With 0.831 jobs per 1,000 workers, this metric indicates the relative availability of Marketing Manager positions within the Scranton--Wilkes-Barre workforce, suggesting a moderate demand.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Scranton--Wilkes-Barre, PA area with a job density of 0.831 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Scranton--Wilkes-Barre, PA