Average Marketing Managers Salary in Southwest New York nonmetropolitan area
Marketing Managers in the Southwest New York nonmetropolitan area earn an average annual salary of $152,300. This figure is notably below the national average of $172,340, suggesting that regional economic factors and a less concentrated demand for these specialized roles influence compensation. The specific economic landscape of this nonmetropolitan region plays a significant role in shaping the salary expectations for marketing professionals.
Executive Summary
- Average Salary: $152,300 per year.
- Growth Trend: Salaries have shifted 19.7% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $237,050.
- Outlook: The job market for Marketing Managers in Southwest New York nonmetropolitan area, with a total local workforce of 200, indicates a modest presence. The Location Quotient of 0.46 further suggests that this profession is less concentrated here compared to the national average, implying a potentially less robust or specialized demand for these roles within the immediate region.
Salary Overview
The average Marketing Managers in Southwest New York nonmetropolitan area earns-11.6%below the national average.
$73.2
$2,929
$12,692
Marketing Managers Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Marketing Managers nationwide have experienced steady growth over the past four years, driven by evolving digital marketing strategies and increasing reliance on data-driven campaigns. This upward trend is likely reflected, to some extent, in the Southwest New York region, though potentially at a moderated pace compared to major metropolitan hubs.
Marketing Managers Salary Distribution in Southwest New York nonmetropolitan area
Salary progression for Marketing Managers typically scales significantly with experience. Entry-level positions often start at the lower end of the pay scale, while senior Marketing Managers, with extensive experience and proven track records, can command salaries well above the average. The percentile gaps in salary distribution clearly signify career progression opportunities, rewarding accumulated expertise and leadership capabilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $68,500 | $32.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $114,225 | $54.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $139,120 | $66.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $190,375 | $91.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $237,050 | $114 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$152,300
Gross Pay
Real Wage (Purchasing Power)
$152,300
Adjusted for COL (100)
The nominal average annual salary of $152,300 in Southwest New York nonmetropolitan area aligns precisely with the national average cost of living index of 100. This means that the purchasing power of a Marketing Manager's salary in this region is comparable to the national average, offering neither a significant cost-of-living advantage nor disadvantage.
Job Market Context
200
Total Jobs
1.151
Per 1K Jobs
0.46
Location Quotient
At 0.46x, Southwest New York nonmetropolitan area has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.46, the market for Marketing Managers in the Southwest New York nonmetropolitan area is less concentrated than the national average. This suggests that while opportunities exist, the demand may not be as high or specialized as in larger urban centers, making the job market potentially less competitive for candidates but also indicating fewer specialized roles available.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Binghamton, NY Marketing Managers Salary | $154,320↑ 1% | 49 mi |
| Kingston, NY Marketing Managers Salary | $165,340↑ 9% | 51 mi |
| Scranton--Wilkes-Barre, PA Marketing Managers Salary | $125,550↓ 18% | 64 mi |
| Utica-Rome, NY Marketing Managers Salary | $141,780↓ 7% | 66 mi |
| Albany-Schenectady-Troy, NY Marketing Managers Salary | $156,640↑ 3% | 68 mi |
Comparing salaries near Southwest New York nonmetropolitan area
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Southwest New York nonmetropolitan area?
The median annual salary for a Marketing Managers in Southwest New York nonmetropolitan area is $152,300. This typically ranges from $68,500 for entry-level positions to $237,050 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southwest New York nonmetropolitan area is 11.6% lower than the national median of $172,340.
Is Southwest New York nonmetropolitan area a lucrative place for Marketing Managers?
No, not exceptionally lucrative compared to national averages.The average salary of $152,300 is below the national average, and the lower Location Quotient suggests less concentrated demand for these roles.
Is Southwest New York nonmetropolitan area a good place to live for Marketing Managers?
The Cost of Living Index in Southwest New York nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southwest New York nonmetropolitan area?
Some top paying nearby cities include Binghamton, NY ($154,320) and Kingston, NY.
How does the Southwest New York Marketing Manager salary compare to the national average?
The average salary of $152,300 in Southwest New York is approximately 11.6% lower than the national average of $172,340.
What is the significance of the Location Quotient (LQ) for Marketing Managers in this area?
An LQ of 0.46 indicates that Marketing Managers are less concentrated in Southwest New York nonmetropolitan area compared to the national average, suggesting a smaller or less specialized job market for this profession.
Does the cost of living affect the Marketing Manager salary in Southwest New York?
The cost of living index is at the national average (100), meaning the $152,300 salary has average purchasing power relative to the rest of the country.
How many Marketing Managers are there in the Southwest New York nonmetropolitan area?
There are approximately 200 Marketing Managers employed in the Southwest New York nonmetropolitan area, representing 1.151 jobs per 1,000 workers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the Southwest New York nonmetropolitan area area with a job density of 1.151 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Southwest New York nonmetropolitan area