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Average Marketing Managers Salary in South Carolina

Marketing Managers in South Carolina earn an average annual salary of $137,140, which is notably below the national average of $172,340. This disparity can often be attributed to regional economic factors, industry concentration, and the overall demand for specialized marketing expertise within the state's business landscape.

Executive Summary

  • Average Salary: $137,140 per year.
  • Growth Trend: Salaries have shifted 15.9% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $220,640.
  • Outlook: With a local workforce of 3,080 Marketing Managers, South Carolina presents a moderate employment landscape for this profession. The Location Quotient of 0.54 indicates that Marketing Managers are less concentrated in South Carolina compared to the national average, suggesting a potentially less saturated but also less robust job market relative to other states.
2024 Market Data

Salary Overview

$137,140

The average Marketing Managers in South Carolina earns-20.4%below the national average.

BreakdownBased on 40h/week
Hourly

$65.9

Weekly

$2,637

Monthly

$11,428

Marketing Managers Salary Distribution in South Carolina

The salary range for Marketing Managers in South Carolina likely shows significant variation based on experience. Entry-level positions typically command lower salaries, while senior Marketing Managers with extensive experience and a proven track record can expect compensation well above the average. The percentile gaps in earnings clearly signify the career progression and increased earning potential as professionals advance.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$66,480$32
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$102,855$49.4
ManagerOversees team, compliance, and project delivery.50% (Median)$124,000$59.6
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$171,425$82.4
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$220,640$106.1

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$137,140

Gross Pay

Real Wage (Purchasing Power)

$143,003

Adjusted for COL (95.9)

The average Marketing Manager salary of $137,140 in South Carolina is quite favorable when considering the local Cost of Living Index of 95.9. Since this index is below the national average of 100, the nominal salary translates to a stronger purchasing power for professionals residing in the state, making their earnings effectively go further.

Job Market Context

3,080

Total Jobs

1.357

Per 1K Jobs

0.54

Location Quotient

Below Average

South Carolina has 0.54x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.54 for Marketing Managers in South Carolina suggests that the profession is not as heavily concentrated as it is nationally. This could imply fewer job opportunities compared to states with higher LQs, but it also means the market may be less competitive for skilled professionals seeking roles in this field.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Columbia, SC Marketing Managers Salary$131,800↓ 4%13 mi
Florence, SC Marketing Managers Salary$133,670↓ 3%70 mi
Augusta-Richmond County, GA-SC Marketing Managers Salary$147,620↑ 8%73 mi
Charleston-North Charleston, SC Marketing Managers Salary$138,310↑ 1%91 mi

Comparing salaries near South Carolina

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in South Carolina?

The median annual salary for a Marketing Managers in South Carolina is $137,140. This typically ranges from $66,480 for entry-level positions to $220,640 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in South Carolina is 20.4% lower than the national median of $172,340.

Is South Carolina a lucrative place for Marketing Managers?

No, not compared to the national average.While the average salary of $137,140 is substantial, it falls significantly short of the national average. However, the lower cost of living offers some compensation, making the effective purchasing power higher than the nominal difference suggests.

Is South Carolina a good place to live for Marketing Managers?

With a Cost of Living Index of 95.9 (lower than the national average of 100), your salary goes further here.

Where are the highest paying cities near South Carolina?

Some top paying nearby cities include Columbia, SC ($131,800) and Florence, SC.

How does the South Carolina Marketing Manager salary compare to the national average?

The average annual salary for Marketing Managers in South Carolina is $137,140, which is approximately $35,000 less than the national average of $172,340.

What is the cost of living in South Carolina relative to the national average?

South Carolina has a Cost of Living Index of 95.9, meaning it is slightly more affordable than the national average, which is benchmarked at 100.

How concentrated is the Marketing Manager job market in South Carolina?

The Location Quotient for Marketing Managers in South Carolina is 0.54, indicating that the concentration of these jobs is about half the national average.

How many Marketing Managers are there in South Carolina?

There are approximately 3,080 Marketing Managers employed in South Carolina.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,080 employees in the South Carolina area with a job density of 1.357 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in South Carolina