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Average Marketing Managers Salary in Springfield, MA

Marketing Managers in Springfield, MA, earn an average annual salary of $169,540. This figure is slightly below the national average of $172,340, indicating a competitive but localized market. Factors such as the specific industry demands within Springfield and the regional economic landscape likely influence this compensation.

Executive Summary

  • Average Salary: $169,540 per year.
  • Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $254,310.
  • Outlook: The Springfield, MA market for Marketing Managers is moderately concentrated, with a Location Quotient of 0.62, suggesting fewer positions relative to the national average. However, with a total local workforce of 310 and 1.536 jobs per 1,000 workers, there is a stable, albeit not booming, demand for these professionals.
2024 Market Data

Salary Overview

$169,540

The average Marketing Managers in Springfield, MA earns-1.6%below the national average.

BreakdownBased on 40h/week
Hourly

$81.5

Weekly

$3,260

Monthly

$14,128

Marketing Managers Salary Distribution in Springfield, MA

Salary progression for Marketing Managers in Springfield, MA, typically scales significantly with experience. Entry-level positions might start in the lower percentiles, while senior roles, commanding extensive strategic oversight and team leadership, can reach the upper percentiles of the $169,540 average. These percentile gaps highlight clear career advancement opportunities.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$84,790$40.8
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$127,155$61.1
ManagerOversees team, compliance, and project delivery.50% (Median)$166,690$80.1
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$211,925$101.9
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$254,310$122.3

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$169,540

Gross Pay

Real Wage (Purchasing Power)

$169,540

Adjusted for COL (100)

The average Marketing Manager salary of $169,540 in Springfield, MA, aligns perfectly with the national Cost of Living Index of 100. This means that the purchasing power of the salary in Springfield is equivalent to the national average, offering a stable financial environment for those considering a move.

Job Market Context

310

Total Jobs

1.536

Per 1K Jobs

0.62

Location Quotient

Below Average

Springfield, MA has 0.62x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

With a Location Quotient of 0.62, Springfield, MA, has a lower concentration of Marketing Manager roles compared to the national average. This suggests that while opportunities exist, the market is less saturated, potentially offering a more focused competitive landscape for job seekers and employers alike.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Amherst Town-Northampton, MA Marketing Managers Salary$149,950↓ 12%18 mi
Hartford-West Hartford-East Hartford, CT Marketing Managers Salary$163,330↓ 4%25 mi
Connecticut nonmetropolitan area Marketing Managers Salary$161,710↓ 5%37 mi
Worcester, MA Marketing Managers Salary$182,270↑ 8%39 mi
Pittsfield, MA Marketing Managers Salary$162,240↓ 4%44 mi

Comparing salaries near Springfield, MA

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Springfield, MA?

The median annual salary for a Marketing Managers in Springfield, MA is $169,540. This typically ranges from $84,790 for entry-level positions to $254,310 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Springfield, MA is 1.6% lower than the national median of $172,340.

Is Springfield, MA a lucrative place for Marketing Managers?

Yes, Springfield, MA offers a competitive salary for Marketing Managers.The average salary of $169,540 is strong and aligns with the national cost of living, providing good financial stability. While the market concentration is lower than the national average, consistent demand exists.

Is Springfield, MA a good place to live for Marketing Managers?

The Cost of Living Index in Springfield, MA is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Springfield, MA?

Some top paying nearby cities include Amherst Town-Northampton, MA ($149,950) and Hartford-West Hartford-East Hartford, CT.

How does Springfield, MA's Marketing Manager salary compare to the national average?

The average salary in Springfield, MA, is $169,540, which is slightly below the national average of $172,340.

What is the cost of living in Springfield, MA, for Marketing Managers?

Springfield, MA, has a Cost of Living Index of 100, which is exactly the national average. This means your salary will have the same purchasing power as it would nationally.

How concentrated is the Marketing Manager job market in Springfield, MA?

The job market concentration, measured by the Location Quotient, is 0.62, indicating it is less concentrated than the national average.

What is the total number of Marketing Managers in Springfield, MA?

There are approximately 310 Marketing Managers employed in the Springfield, MA area.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 310 employees in the Springfield, MA area with a job density of 1.536 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Springfield, MA