Average Marketing Managers Salary in Worcester, MA
Marketing Managers in Worcester, MA, command an impressive average annual salary of $182,270, surpassing the national average of $172,340. This elevated compensation reflects the specific economic drivers and demand within the Worcester metropolitan area, suggesting a strong local market appreciation for marketing expertise.
Executive Summary
- Average Salary: $182,270 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $273,405.
- Outlook: Worcester presents a stable, albeit not hyper-concentrated, job market for Marketing Managers, with a local workforce of 650 professionals. The Location Quotient of 0.74 indicates that while the concentration is slightly below the national average, the presence of nearly 2 Marketing Manager jobs per 1,000 workers (1.858) signifies consistent demand and a healthy employment landscape for these roles.
Salary Overview
The average Marketing Managers in Worcester, MA earns+5.8%above the national average.
$87.6
$3,505
$15,189
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that Marketing Manager salaries in Worcester, MA, have experienced steady growth over the past four years, mirroring national trends. This upward trajectory is likely driven by the increasing importance of strategic marketing in a competitive business environment and the general inflation impacting compensation across industries.
Marketing Managers Salary Distribution in Worcester, MA
The salary spectrum for Marketing Managers in Worcester, MA, naturally widens with experience. Entry-level positions typically fall into the lower percentiles, while seasoned professionals with extensive strategic and leadership experience can command salaries significantly above the average, reaching into the upper percentiles. This progression highlights clear career advancement opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $96,820 | $46.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $136,703 | $65.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $176,500 | $84.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $227,838 | $109.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $273,405 | $131.4 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$182,270
Gross Pay
Real Wage (Purchasing Power)
$182,270
Adjusted for COL (100)
The average annual salary of $182,270 in Worcester, MA, aligns perfectly with the local Cost of Living Index of 100, which is the national benchmark. This means that the purchasing power of a Marketing Manager's salary in Worcester is equivalent to the national average, offering a stable financial standing without the premium often associated with higher cost-of-living areas.
Job Market Context
650
Total Jobs
1.858
Per 1K Jobs
0.74
Location Quotient
Worcester, MA has 0.74x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.74, Worcester, MA, has a slightly lower concentration of Marketing Managers compared to the national average. This suggests that while the profession is well-established, the market is not oversaturated, potentially offering a good balance between job availability and competition for skilled professionals seeking opportunities.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Massachusetts nonmetropolitan area Marketing Managers Salary | $158,240↓ 13% | 14 mi |
| Providence-Warwick, RI-MA Marketing Managers Salary | $171,850↓ 6% | 37 mi |
| Amherst Town-Northampton, MA Marketing Managers Salary | $149,950↓ 18% | 37 mi |
| Boston-Cambridge-Newton, MA-NH Marketing Managers Salary | $204,310↑ 12% | 37 mi |
| Springfield, MA Marketing Managers Salary | $169,540↓ 7% | 39 mi |
Comparing salaries near Worcester, MA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Worcester, MA?
The median annual salary for a Marketing Managers in Worcester, MA is $182,270. This typically ranges from $96,820 for entry-level positions to $273,405 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Worcester, MA is 5.8% higher than the national median of $172,340.
Is Worcester, MA a lucrative place for Marketing Managers?
Yes, Worcester, MA offers a lucrative environment for Marketing Managers.The average salary of $182,270 significantly exceeds the national average, and the cost of living is on par with the national index, providing strong purchasing power.
Is Worcester, MA a good place to live for Marketing Managers?
The Cost of Living Index in Worcester, MA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Worcester, MA?
Some top paying nearby cities include Massachusetts nonmetropolitan area ($158,240) and Providence-Warwick, RI-MA.
How does Worcester's Marketing Manager salary compare to the national average?
Marketing Managers in Worcester, MA, earn an average of $182,270 annually, which is approximately $9,930 higher than the national average of $172,340.
What is the cost of living in Worcester, MA for Marketing Managers?
Worcester, MA, has a Cost of Living Index of 100, which is exactly the national average. This means your salary of $182,270 will have the same purchasing power as it would nationally.
How concentrated is the Marketing Manager job market in Worcester, MA?
The job market concentration, indicated by a Location Quotient of 0.74, is slightly below the national average, suggesting a moderately competitive but stable market for Marketing Managers.
What is the total number of Marketing Managers in Worcester, MA?
There are approximately 650 Marketing Managers employed in the Worcester, MA area, contributing to the local workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 650 employees in the Worcester, MA area with a job density of 1.858 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Worcester, MA