Average Marketing Managers Salary in Springfield, MO
Marketing Managers in Springfield, MO, can expect an average annual salary of $125,110. This figure is notably lower than the national average of $172,340, reflecting regional economic factors and the specific demand within the local market. The cost of living in Springfield, however, aligns with the national average, offering a different perspective on compensation.
Executive Summary
- Average Salary: $125,110 per year.
- Growth Trend: Salaries have shifted 8.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $201,720.
- Outlook: With a total local workforce of 270 Marketing Managers and a Location Quotient of 0.49, the job market in Springfield, MO, indicates a below-average concentration compared to national benchmarks. While the number of jobs per 1,000 workers stands at 1.222, the lower LQ suggests that opportunities may be less abundant than in more concentrated metropolitan areas, implying a potentially competitive landscape for new entrants.
Salary Overview
The average Marketing Managers in Springfield, MO earns-27.4%below the national average.
$60.2
$2,406
$10,426
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Springfield, MO, is not provided, it is generally assumed that Marketing Manager salaries nationwide have experienced steady growth over the past four years, driven by the increasing importance of digital marketing and data analytics. This trend likely extends to Springfield, with local compensation adjusting to reflect evolving industry demands and inflation, albeit potentially at a different pace than national averages.
Marketing Managers Salary Distribution in Springfield, MO
Salary progression for Marketing Managers in Springfield, MO, typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while senior roles with extensive experience and proven track records command salaries in the higher percentiles. These percentile gaps are crucial indicators of career advancement and the increasing value placed on specialized skills and leadership capabilities within the marketing field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $63,170 | $30.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $93,833 | $45.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $105,890 | $50.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $156,388 | $75.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $201,720 | $97 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$125,110
Gross Pay
Real Wage (Purchasing Power)
$125,110
Adjusted for COL (100)
The average nominal salary of $125,110 in Springfield, MO, is directly offset by a Cost of Living Index of 100, which is precisely the national average. This means that the purchasing power of a Marketing Manager's salary in Springfield is equivalent to the national average, suggesting that while the nominal pay is lower than the national average, the cost of essential goods and services does not present a disadvantage.
Job Market Context
270
Total Jobs
1.222
Per 1K Jobs
0.49
Location Quotient
At 0.49x, Springfield, MO has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.49 for Marketing Managers in Springfield, MO, signifies that this profession is less concentrated in the area compared to the national average. This suggests that the job market may not be saturated, but it also implies that the demand might be more specialized or less robust than in regions with a higher LQ. Companies seeking these roles may need to actively recruit, and professionals may find fewer direct competitors for open positions.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Joplin, MO-KS Marketing Managers Salary | $121,600↓ 3% | 67 mi |
| Fayetteville-Springdale-Rogers, AR Marketing Managers Salary | $163,190↑ 30% | 91 mi |
Comparing salaries near Springfield, MO
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Springfield, MO?
The median annual salary for a Marketing Managers in Springfield, MO is $125,110. This typically ranges from $63,170 for entry-level positions to $201,720 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Springfield, MO is 27.4% lower than the national median of $172,340.
Is Springfield, MO a lucrative place for Marketing Managers?
No, not compared to the national average.While the average salary of $125,110 is substantial, it falls significantly below the national average of $172,340. However, the cost of living being at the national average means the salary's purchasing power is equivalent.
Is Springfield, MO a good place to live for Marketing Managers?
The Cost of Living Index in Springfield, MO is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Springfield, MO?
Some top paying nearby cities include Joplin, MO-KS ($121,600) and Fayetteville-Springdale-Rogers, AR.
How does the Springfield, MO salary compare to the national average?
The average Marketing Manager salary in Springfield, MO, is $125,110, which is considerably lower than the national average of $172,340.
What is the Cost of Living in Springfield, MO for Marketing Managers?
The Cost of Living Index in Springfield, MO, is 100, which matches the national average, indicating that the general cost of goods and services is comparable nationwide.
Is there high demand for Marketing Managers in Springfield, MO?
With a Location Quotient of 0.49, Marketing Managers are less concentrated in Springfield, MO, than the national average, suggesting moderate demand and potentially less competition.
How many Marketing Managers are there in Springfield, MO?
Springfield, MO, has a local workforce of approximately 270 Marketing Managers, with 1.222 jobs per 1,000 workers in the area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 270 employees in the Springfield, MO area with a job density of 1.222 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Springfield, MO