Average Marketing Managers Salary in Virginia
Marketing Managers in Virginia earn an impressive average annual salary of $188,500, significantly surpassing the national average of $172,340. This elevated compensation is likely driven by Virginia's robust economic landscape, a strong presence of corporate headquarters, and a demand for skilled marketing professionals to navigate competitive markets.
Executive Summary
- Average Salary: $188,500 per year.
- Growth Trend: Salaries have shifted 6.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $282,750.
- Outlook: With a local workforce of 7,170 Marketing Managers, Virginia presents a substantial, yet not overly saturated, job market. The Location Quotient of 0.71 suggests a slightly lower concentration of these roles compared to the national average, indicating a potentially stable demand that may not be met by an overabundance of local talent, signaling good opportunities for skilled professionals.
Salary Overview
The average Marketing Managers in Virginia earns+9.4%above the national average.
$90.6
$3,625
$15,708
Marketing Managers Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that Marketing Manager salaries in Virginia have experienced consistent growth over the past four years, mirroring national trends. Factors such as increasing digital marketing complexity, evolving consumer behaviors, and a general rise in the cost of living would typically drive upward pressure on compensation for experienced professionals in this field.
Marketing Managers Salary Distribution in Virginia
The salary spectrum for Marketing Managers in Virginia widens considerably with experience. Entry-level positions might start in the lower percentiles, while seasoned professionals with a proven track record in strategic planning, campaign management, and team leadership can command salaries reaching into the higher percentiles, often exceeding $200,000. These percentile gaps clearly signify the substantial career progression and earning potential available.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $101,020 | $48.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $141,375 | $68 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $177,250 | $85.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $235,625 | $113.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $282,750 | $135.9 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$188,500
Gross Pay
Real Wage (Purchasing Power)
$185,897
Adjusted for COL (101.4)
The average Marketing Manager salary of $188,500 in Virginia offers a strong purchasing power, especially when considering the Cost of Living Index of 101.4, which is only slightly above the national average. This means that while expenses are marginally higher than the national benchmark, the substantial salary provides a comfortable lifestyle and allows for significant savings or discretionary spending.
Job Market Context
7,170
Total Jobs
1.763
Per 1K Jobs
0.71
Location Quotient
Virginia has 0.71x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.71 indicates that Marketing Manager roles are somewhat less concentrated in Virginia than the national average. This suggests that while the state is a viable market for these professionals, it may not be a primary hub with an overwhelming number of opportunities. However, this lower concentration can also imply less intense competition for available positions, potentially benefiting job seekers.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Charlottesville, VA Marketing Managers Salary | $173,240↓ 8% | 25 mi |
| Richmond, VA Marketing Managers Salary | $174,870↓ 7% | 41 mi |
| Staunton-Stuarts Draft, VA Marketing Managers Salary | $153,550↓ 19% | 56 mi |
| Harrisonburg, VA Marketing Managers Salary | $141,100↓ 25% | 60 mi |
| Lynchburg, VA Marketing Managers Salary | $157,980↓ 16% | 61 mi |
Comparing salaries near Virginia
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Frequently Asked Questions
How much does a Marketing Managers make in Virginia?
The median annual salary for a Marketing Managers in Virginia is $188,500. This typically ranges from $101,020 for entry-level positions to $282,750 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Virginia is 9.4% higher than the national median of $172,340.
Is Virginia a lucrative place for Marketing Managers?
Yes, Virginia is a lucrative state for Marketing Managers.Marketing Managers in Virginia earn an average of $188,500, which is notably higher than the national average. This strong compensation, coupled with a cost of living only slightly above the national average, makes it an attractive location.
Is Virginia a good place to live for Marketing Managers?
The Cost of Living Index in Virginia is 101.4. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Virginia?
Some top paying nearby cities include Charlottesville, VA ($173,240) and Richmond, VA.
How does Virginia's Marketing Manager salary compare to the national average?
Marketing Managers in Virginia earn an average of $188,500 annually, which is approximately $16,160 more than the national average of $172,340.
Is the job market for Marketing Managers strong in Virginia?
The job market appears stable with a workforce of 7,170 and a Location Quotient of 0.71, suggesting a healthy demand that isn't necessarily saturated by an oversupply of professionals.
How does the cost of living affect the Marketing Manager salary in Virginia?
With a Cost of Living Index of 101.4, Virginia is only slightly more expensive than the national average, meaning the higher salary of $188,500 offers good real purchasing power.
What is the concentration of Marketing Managers in Virginia compared to the rest of the US?
Virginia has a Location Quotient of 0.71 for Marketing Managers, indicating that the profession is slightly less concentrated in the state compared to the national average.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 7,170 employees in the Virginia area with a job density of 1.763 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Virginia