Average Marketing Managers Salary in Winston-Salem, NC
Marketing Managers in Winston-Salem, NC, can expect an average annual salary of $154,850. This figure is notably below the national average of $172,340, suggesting that local market dynamics and potentially a different industry focus influence compensation in this region. While the nominal salary is substantial, understanding its local context is key.
Executive Summary
- Average Salary: $154,850 per year.
- Growth Trend: Salaries have shifted 15.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $232,610.
- Outlook: With a local workforce of 610 Marketing Managers and a Location Quotient of 0.9, Winston-Salem presents a market that is slightly less concentrated than the national average. This indicates a stable, though not exceptionally high, demand for these professionals. The presence of 2.239 jobs per 1,000 workers suggests a consistent need for marketing expertise within the local economy.
Salary Overview
The average Marketing Managers in Winston-Salem, NC earns-10.1%below the national average.
$74.5
$2,978
$12,904
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it's reasonable to assume that Marketing Manager salaries in Winston-Salem have experienced growth over the past four years, mirroring broader economic trends and the increasing importance of strategic marketing initiatives across industries. This upward trajectory likely reflects a combination of inflation, increased demand for specialized skills, and evolving marketing technologies.
Marketing Managers Salary Distribution in Winston-Salem, NC
Salary progression for Marketing Managers in Winston-Salem is significantly tied to experience and demonstrated success. Entry-level positions typically command lower salaries, while senior roles, requiring extensive strategic oversight and team leadership, can reach considerably higher figures. The gap between entry-level and senior compensation, often reflected in salary percentiles, signifies the substantial career growth and earning potential available within this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $83,960 | $40.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $116,138 | $55.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $137,950 | $66.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $193,563 | $93.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $232,610 | $111.8 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$154,850
Gross Pay
Real Wage (Purchasing Power)
$154,850
Adjusted for COL (100)
The average Marketing Manager salary of $154,850 in Winston-Salem aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of this salary is equivalent to the national average, offering a balanced lifestyle without the premium often associated with higher cost-of-living areas. Your earnings will likely cover essential expenses and discretionary spending at a comparable rate to the rest of the country.
Job Market Context
610
Total Jobs
2.239
Per 1K Jobs
0.9
Location Quotient
Winston-Salem, NC has 0.90x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.9 for Marketing Managers in Winston-Salem indicates that the concentration of these roles is just slightly below the national average. This suggests a competitive job market where demand is present but not overwhelmingly high. While not a major hub for marketing professionals, the market is robust enough to support a steady flow of opportunities for skilled individuals.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Greensboro-High Point, NC Marketing Managers Salary | $166,710↑ 8% | 23 mi |
| Eastern North Carolina nonmetropolitan area Marketing Managers Salary | $130,150↓ 16% | 41 mi |
| Western North Carolina nonmetropolitan area Marketing Managers Salary | $138,590↓ 11% | 41 mi |
| Central North Carolina nonmetropolitan area Marketing Managers Salary | $152,550↓ 1% | 41 mi |
| Burlington, NC Marketing Managers Salary | $125,470↓ 19% | 43 mi |
Comparing salaries near Winston-Salem, NC
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Winston-Salem, NC?
The median annual salary for a Marketing Managers in Winston-Salem, NC is $154,850. This typically ranges from $83,960 for entry-level positions to $232,610 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Winston-Salem, NC is 10.1% lower than the national median of $172,340.
Is Winston-Salem, NC a lucrative place for Marketing Managers?
Yes, with a caveat.The average salary of $154,850 is substantial, and with a cost of living at the national average, your earnings hold strong purchasing power. However, it is below the national average salary for the role.
Is Winston-Salem, NC a good place to live for Marketing Managers?
The Cost of Living Index in Winston-Salem, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Winston-Salem, NC?
Some top paying nearby cities include Greensboro-High Point, NC ($166,710) and Eastern North Carolina nonmetropolitan area.
How does Winston-Salem's Marketing Manager salary compare to the national average?
The average annual salary for a Marketing Manager in Winston-Salem, NC is $154,850, which is lower than the national average of $172,340.
What is the cost of living in Winston-Salem, NC?
Winston-Salem, NC has a cost of living index of 100, which is exactly at the national average, meaning it is neither significantly more nor less expensive to live there than the typical US city.
How concentrated is the Marketing Manager job market in Winston-Salem?
The job market for Marketing Managers in Winston-Salem has a Location Quotient of 0.9, indicating a slightly lower concentration of these roles compared to the national average.
What is the total number of Marketing Managers in Winston-Salem?
There are approximately 610 Marketing Managers employed in the Winston-Salem, NC area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 610 employees in the Winston-Salem, NC area with a job density of 2.239 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Winston-Salem, NC