Average Retail Salespersons Salary in Appleton, WI
Retail Salespersons in Appleton, WI, earn an average annual salary of $35,810. This figure is slightly below the national average of $37,150, a common occurrence in markets where local economic factors and demand dynamics may influence compensation levels. The specific pay in Appleton is shaped by the interplay of local consumer spending, business competition, and the overall economic health of the region.
Executive Summary
- Average Salary: $35,810 per year.
- Growth Trend: Salaries have shifted 0.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $46,910.
- Outlook: Appleton, WI, supports a robust local workforce of 3,640 Retail Salespersons. With a Location Quotient of 1.19, this indicates a higher concentration of these roles compared to the national average, suggesting a stable and potentially growing demand for retail talent within the area. The significant number of jobs per 1,000 workers further underscores the presence of a healthy retail sector.
Salary Overview
The average Retail Salespersons in Appleton, WI earns-3.6%below the national average.
$17.2
$689
$2,984
Retail Salespersons Salary Trends (2020-2024)
While specific historical data for Appleton's Retail Salesperson salaries isn't provided, it's reasonable to assume a general upward trend in compensation over the past four years, mirroring national patterns. Economic growth, inflation, and evolving market demands typically drive incremental salary increases for sales roles, reflecting both increased responsibilities and the need to attract and retain skilled professionals in a competitive landscape.
Retail Salespersons Salary Distribution in Appleton, WI
Salary progression for Retail Salespersons in Appleton, WI, typically scales with experience. Entry-level positions may start at the lower end of the pay scale, while seasoned professionals with proven sales records and leadership capabilities can command significantly higher salaries. The percentile gaps in earnings clearly signify career progression opportunities, rewarding increased expertise, client acquisition success, and potential supervisory roles within retail establishments.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| SDR / BDRLead generation, prospecting, cold calling. | 10% (Entry) | $26,580 | $12.8 |
| Account ExecutiveClosing deals, managing small-mid market clients. | 25% (Junior) | $26,858 | $12.9 |
| Senior AEHandling enterprise clients and complex negotiations. | 50% (Median) | $32,150 | $15.5 |
| Sales ManagerManaging a team of reps, setting quotas & strategy. | 75% (Senior) | $44,763 | $21.5 |
| VP of SalesRevenue strategy, expansion, C-suite relationships. | 90% (Expert) | $46,910 | $22.6 |
Detailed Retail Salespersons Market Analysis
Relocation Context
Nominal Salary
$35,810
Gross Pay
Real Wage (Purchasing Power)
$35,810
Adjusted for COL (100)
The average annual salary of $35,810 in Appleton, WI, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of a Retail Salesperson's salary in Appleton is equivalent to that of someone earning the national average, offering a stable financial footing without the immediate pressure of higher or lower living expenses.
Job Market Context
3,640
Total Jobs
29.345
Per 1K Jobs
1.19
Location Quotient
With a location quotient of 1.19, Appleton, WI has a slightly higher-than-average concentration of Retail Salespersons roles compared to the national norm.
With a Location Quotient of 1.19, Appleton, WI, demonstrates a slightly higher concentration of Retail Salesperson jobs than the national average. This suggests that the retail sector is a notable component of the local economy, potentially offering more opportunities and a slightly more competitive job market for individuals seeking employment in this field compared to national benchmarks.
Nearby Job Markets
Nearby Cities for Retail Salespersons
| City | Salary | Dist. |
|---|---|---|
| Oshkosh-Neenah, WI Retail Salespersons Salary | $35,270↓ 2% | 20 mi |
| Green Bay, WI Retail Salespersons Salary | $36,340↑ 1% | 26 mi |
| Fond du Lac, WI Retail Salespersons Salary | $34,770↓ 3% | 35 mi |
| Sheboygan, WI Retail Salespersons Salary | $37,180↑ 4% | 49 mi |
| South Central Wisconsin nonmetropolitan area Retail Salespersons Salary | $35,370↓ 1% | 61 mi |
Comparing salaries near Appleton, WI
Hiring Retail Salespersonss?
Frequently Asked Questions
How much does a Retail Salespersons make in Appleton, WI?
The median annual salary for a Retail Salespersons in Appleton, WI is $35,810. This typically ranges from $26,580 for entry-level positions to $46,910 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Appleton, WI is 3.6% lower than the national median of $37,150.
Is Appleton, WI a lucrative place for Retail Salespersons?
No, not significantly more lucrative than the national average.While the cost of living is average, the nominal salary of $35,810 is slightly below the national average, indicating comparable, rather than superior, earning potential.
Is Appleton, WI a good place to live for Retail Salespersons?
The Cost of Living Index in Appleton, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Appleton, WI?
Some top paying nearby cities include Oshkosh-Neenah, WI ($35,270) and Green Bay, WI.
How does Appleton's Retail Salesperson salary compare to the national average?
The average annual salary for Retail Salespersons in Appleton, WI, is $35,810, which is slightly lower than the national average of $37,150.
What is the Cost of Living in Appleton, WI?
Appleton, WI, has a Cost of Living Index of 100, which is exactly the national average, meaning everyday expenses are neither significantly higher nor lower than the typical US city.
Is there high demand for Retail Salespersons in Appleton, WI?
The Location Quotient of 1.19 suggests a slightly higher concentration of Retail Salespersons in Appleton compared to the national average, indicating a healthy demand for these roles.
How many Retail Salespersons are there in Appleton, WI?
The total local workforce for Retail Salespersons in Appleton, WI, is approximately 3,640 individuals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,640 employees in the Appleton, WI area with a job density of 29.345 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Retail Salespersons Salaries by State
Top Jobs in Appleton, WI
- All Occupations Salary in Appleton, WI
- Production Occupations Salary in Appleton, WI
- Office and Administrative Support Occupations Salary in Appleton, WI
- Sales and Related Occupations Salary in Appleton, WI
- Transportation and Material Moving Occupations Salary in Appleton, WI
- Food Preparation and Serving Related Occupations Salary in Appleton, WI
- Construction and Extraction Occupations Salary in Appleton, WI
- Business and Financial Operations Occupations Salary in Appleton, WI
- Healthcare Practitioners and Technical Occupations Salary in Appleton, WI
- Educational Instruction and Library Occupations Salary in Appleton, WI
- Browse All Jobs in Appleton, WI →
Semantic Salary Analysis for Retail Salespersons • Data source: BLS OEWS 2024 •Jobs in Appleton, WI