Average Sales Managers Salary in Appleton, WI
Sales Managers in Appleton, WI, command an average annual salary of $144,850. This figure is notably below the national average of $161,040, suggesting that local market dynamics and potentially a lower cost of doing business influence compensation in this Wisconsin city. While the nominal pay is lower, understanding the full economic picture requires considering local factors.
Executive Summary
- Average Salary: $144,850 per year.
- Growth Trend: Salaries have shifted 1.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $217,275.
- Outlook: With a total local workforce of 380 Sales Managers, Appleton presents a moderately sized job market. The Location Quotient of 0.79 indicates that this role is slightly less concentrated in Appleton compared to the national average, suggesting a stable but not exceptionally high demand. The 3.088 jobs per 1,000 workers metric further supports a consistent, albeit not booming, employment landscape for this profession.
Salary Overview
The average Sales Managers in Appleton, WI earns-10.1%below the national average.
$69.6
$2,786
$12,071
Sales Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that Sales Manager salaries in Appleton, WI, have experienced growth over the past four years, mirroring national trends. Economic expansion, inflation, and increasing demand for skilled sales leadership likely contribute to a positive salary trajectory, even if local averages remain below the national benchmark.
Sales Managers Salary Distribution in Appleton, WI
Career progression for Sales Managers in Appleton, WI, typically involves a significant salary increase from entry-level to senior positions. While exact percentile data isn't available, the gap between starting salaries and those earned by seasoned professionals often signifies substantial earning potential. Experienced managers can expect to command higher compensation, reflecting their proven track record and strategic contributions to sales success.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $63,060 | $30.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $108,638 | $52.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $129,090 | $62.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $181,063 | $87 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $217,275 | $104.5 |
Detailed Sales Managers Market Analysis
Relocation Context
Nominal Salary
$144,850
Gross Pay
Real Wage (Purchasing Power)
$144,850
Adjusted for COL (100)
The average annual salary of $144,850 in Appleton, WI, aligns perfectly with the national average cost of living, indexed at 100. This means that the purchasing power of a Sales Manager's salary in Appleton is equivalent to the national average. While the nominal salary is lower than the national average, the stable cost of living suggests that the take-home pay effectively maintains its value relative to national standards.
Job Market Context
380
Total Jobs
3.088
Per 1K Jobs
0.79
Location Quotient
Appleton, WI has 0.79x the national average concentration of Sales Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
Appleton, WI, has a Location Quotient of 0.79 for Sales Managers, indicating a slightly lower concentration of these roles compared to the national average. This suggests that the job market is neither oversaturated nor exceptionally scarce. While there are fewer Sales Managers per capita than the national average, the existing workforce of 380 professionals points to a stable and established presence for this career path within the local economy.
Nearby Job Markets
Nearby Cities for Sales Managers
| City | Salary | Dist. |
|---|---|---|
| Oshkosh-Neenah, WI Sales Managers Salary | $148,780↑ 3% | 20 mi |
| Green Bay, WI Sales Managers Salary | $147,680↑ 2% | 26 mi |
| Fond du Lac, WI Sales Managers Salary | $144,020↓ 1% | 35 mi |
| Sheboygan, WI Sales Managers Salary | $155,690↑ 7% | 49 mi |
| South Central Wisconsin nonmetropolitan area Sales Managers Salary | $142,320↓ 2% | 61 mi |
Comparing salaries near Appleton, WI
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Frequently Asked Questions
How much does a Sales Managers make in Appleton, WI?
The median annual salary for a Sales Managers in Appleton, WI is $144,850. This typically ranges from $63,060 for entry-level positions to $217,275 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Appleton, WI is 10.1% lower than the national median of $161,040.
Is Appleton, WI a lucrative place for Sales Managers?
Moderately lucrative, with strong purchasing power.While the average salary of $144,850 is below the national average, the cost of living being exactly at the national average means your earnings hold their value. The stable job market indicates consistent opportunities.
Is Appleton, WI a good place to live for Sales Managers?
The Cost of Living Index in Appleton, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Appleton, WI?
Some top paying nearby cities include Oshkosh-Neenah, WI ($148,780) and Green Bay, WI.
How does the Appleton Sales Manager salary compare to the national average?
The average salary for Sales Managers in Appleton, WI is $144,850, which is approximately 10% lower than the national average of $161,040.
What is the cost of living in Appleton, WI for Sales Managers?
The cost of living in Appleton, WI is exactly at the national average (100), meaning that the purchasing power of a Sales Manager's salary is equivalent to the national standard.
How concentrated is the Sales Manager job market in Appleton, WI?
The job market for Sales Managers in Appleton is slightly less concentrated than the national average, with a Location Quotient of 0.79, indicating a stable but not overly saturated market.
What is the total number of Sales Managers in Appleton, WI?
There are approximately 380 Sales Managers employed in Appleton, WI, representing a modest but established professional community.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 380 employees in the Appleton, WI area with a job density of 3.088 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Sales Managers • Data source: BLS OEWS 2024 •Jobs in Appleton, WI