Average Market Research Analysts and Marketing Specialists Salary in Baton Rouge, LA
In Baton Rouge, LA, Market Research Analysts and Marketing Specialists earn an average annual salary of $63,960. This figure falls below the national average of $86,770, reflecting the distinct economic landscape and demand specific to the Louisiana capital. Factors such as regional industry focus and the overall economic vitality of the area contribute to this localized salary benchmark.
Executive Summary
- Average Salary: $63,960 per year.
- Growth Trend: Salaries have shifted 17.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $105,450.
- Outlook: With a local workforce of 1,190 individuals in this field, Baton Rouge presents a modest but stable employment base for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.53 indicates that this profession is less concentrated in Baton Rouge compared to the national average, suggesting a potentially less saturated but also less specialized local market for these roles.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Baton Rouge, LA earns-26.3%below the national average.
$30.8
$1,230
$5,330
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Baton Rouge is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing demand for data-driven insights and evolving marketing strategies across various industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Baton Rouge, LA
Career progression for Market Research Analysts and Marketing Specialists in Baton Rouge, as elsewhere, is typically marked by salary increases tied to experience. Entry-level positions might start significantly lower than the average, while seasoned professionals with extensive expertise and a proven track record can command salaries well above the $63,960 average. The gap between entry-level and senior-level salaries signifies substantial career growth potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $35,860 | $17.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,970 | $23.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,060 | $28.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $79,950 | $38.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $105,450 | $50.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$63,960
Gross Pay
Real Wage (Purchasing Power)
$63,960
Adjusted for COL (100)
The average annual salary of $63,960 in Baton Rouge aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of a Market Research Analyst's salary in Baton Rouge is equivalent to the national average, offering a stable financial standing relative to the cost of goods and services.
Job Market Context
1,190
Total Jobs
2.955
Per 1K Jobs
0.53
Location Quotient
Baton Rouge, LA has 0.53x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.53 for Market Research Analysts and Marketing Specialists in Baton Rouge suggests that this profession is underrepresented relative to its national prevalence. This could indicate fewer job opportunities compared to national hubs, but it also implies that professionals in this field might face less competition for available roles, potentially offering a unique advantage to skilled individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Baton Rouge, LA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Baton Rouge, LA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Baton Rouge, LA is $63,960. This typically ranges from $35,860 for entry-level positions to $105,450 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Baton Rouge, LA is 26.3% lower than the national median of $86,770.
Is Baton Rouge, LA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not when compared to national averages.While the average salary of $63,960 is stable with the local cost of living, it is significantly lower than the national average of $86,770, indicating less lucrative earning potential.
Is Baton Rouge, LA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Baton Rouge, LA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Baton Rouge, LA?
Some top paying nearby cities include Hammond, LA ($60,390) and Lafayette, LA.
What is the average salary for a Market Research Analyst in Baton Rouge, LA?
The average annual salary for a Market Research Analyst and Marketing Specialist in Baton Rouge, LA is $63,960.
How does Baton Rouge's cost of living compare to the national average?
Baton Rouge's cost of living is exactly at the national average, with an index of 100.
Is the job market for Market Research Analysts strong in Baton Rouge?
The job market is moderately sized with 1,190 professionals. The Location Quotient of 0.53 suggests it's less concentrated than the national average, implying a stable but not booming demand.
What does a Location Quotient of 0.53 mean for this role in Baton Rouge?
A Location Quotient of 0.53 indicates that Market Research Analysts and Marketing Specialists are less common in Baton Rouge compared to the rest of the United States, suggesting a less competitive but potentially smaller job pool.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,190 employees in the Baton Rouge, LA area with a job density of 2.955 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Baton Rouge, LA