Average Market Research Analysts and Marketing Specialists Salary in Lafayette, LA
In Lafayette, LA, Market Research Analysts and Marketing Specialists earn an average annual salary of $57,100. This figure is notably below the national average of $86,770, reflecting regional economic factors and demand specific to the Lafayette area. The local job market dynamics and the concentration of these roles significantly influence compensation levels.
Executive Summary
- Average Salary: $57,100 per year.
- Growth Trend: Salaries have shifted 11.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $91,980.
- Outlook: Lafayette, LA supports a local workforce of 560 individuals in Market Research and Marketing Specialist roles. With a Location Quotient of 0.57, the concentration of these jobs is below the national average, suggesting a less saturated but potentially less robust demand compared to national trends. The presence of 3.169 jobs per 1,000 workers indicates a steady, albeit modest, employment landscape for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Lafayette, LA earns-34.2%below the national average.
$27.5
$1,098
$4,758
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Lafayette is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen incremental growth over the past four years, mirroring broader economic trends and inflation. This upward trajectory, though potentially at a different pace than national averages, suggests a slowly appreciating earning potential for professionals in this field within the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Lafayette, LA
Salary progression for Market Research Analysts and Marketing Specialists in Lafayette, LA, typically scales with experience. Entry-level positions may start closer to the lower percentiles, while senior roles with extensive experience and specialized skills can command salaries significantly higher than the average. The widening gap between entry-level and senior salaries signifies clear career advancement opportunities and increased earning potential as professionals develop their expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $31,150 | $15 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $42,825 | $20.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $51,860 | $24.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $71,375 | $34.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $91,980 | $44.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$57,100
Gross Pay
Real Wage (Purchasing Power)
$57,100
Adjusted for COL (100)
The nominal average salary of $57,100 in Lafayette, LA, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national standard, making the effective financial standing comparable to the rest of the country.
Job Market Context
560
Total Jobs
3.169
Per 1K Jobs
0.57
Location Quotient
Lafayette, LA has 0.57x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.57, the market for Market Research Analysts and Marketing Specialists in Lafayette, LA, is less concentrated than the national average. This suggests that while there are dedicated roles, the overall demand might be more specialized or less widespread compared to larger metropolitan areas. Professionals entering this market may find fewer direct competitors but also potentially fewer opportunities overall.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Lafayette, LA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Lafayette, LA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Lafayette, LA is $57,100. This typically ranges from $31,150 for entry-level positions to $91,980 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lafayette, LA is 34.2% lower than the national median of $86,770.
Is Lafayette, LA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $57,100 is significantly lower than the national average of $86,770. However, the cost of living is also at the national average, meaning the purchasing power of the local salary is equivalent.
Is Lafayette, LA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Lafayette, LA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lafayette, LA?
Some top paying nearby cities include Baton Rouge, LA ($63,960) and Southwest Louisiana nonmetropolitan area.
How does the Lafayette job market compare nationally for this role?
The job market in Lafayette is less concentrated than the national average, indicated by a Location Quotient of 0.57. This suggests fewer specialized roles relative to the national landscape.
What is the purchasing power of a $57,100 salary in Lafayette?
With a Cost of Living Index of 100, the purchasing power of $57,100 in Lafayette is equivalent to the national average, meaning your money goes just as far as it would anywhere else in the US.
Are there many Market Research Analyst jobs in Lafayette?
There are 3.169 jobs per 1,000 workers in Lafayette for this profession, indicating a steady presence, though not a high concentration compared to national benchmarks.
Can salaries increase significantly with experience in Lafayette?
Yes, as with most markets, experience plays a crucial role in salary growth. Senior positions typically command higher salaries, reflecting a progression from entry-level roles.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 560 employees in the Lafayette, LA area with a job density of 3.169 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Lafayette, LA