In the Central Kentucky nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $59,400. This figure is notably lower than the national average of $86,770, reflecting the economic dynamics and potentially lower demand for these specialized roles in a less urbanized region. The compensation is largely dictated by the localized economic conditions and the specific needs of businesses operating within this geographic scope.
Executive Summary
- Average Salary: $59,400 per year.
- Growth Trend: Salaries have shifted 16.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $89,100.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Central Kentucky's nonmetropolitan area appears to be relatively niche, with a total local workforce of 300 individuals in this profession. The Location Quotient of 0.31 indicates a lower concentration of these roles compared to the national average, suggesting that while the jobs exist, they are not a dominant feature of the local employment landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Central Kentucky nonmetropolitan area earns-31.5%below the national average.
$28.6
$1,142
$4,950
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring broader economic trends and inflation. This growth would likely be influenced by the overall economic health of Central Kentucky and the increasing importance of data-driven marketing strategies across industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Central Kentucky nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with a proven track record and advanced analytical skills can command significantly higher salaries. The percentile gaps in compensation clearly signify career progression, rewarding individuals who develop expertise and leadership capabilities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,040 | $17.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,550 | $21.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,350 | $25.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $74,250 | $35.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $89,100 | $42.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$59,400
Gross Pay
Real Wage (Purchasing Power)
$59,400
Adjusted for COL (100)
The nominal average annual salary of $59,400 in Central Kentucky's nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average for this profession, the purchasing power of that salary is equivalent to the national average, making the effective financial standing comparable.
Job Market Context
300
Total Jobs
1.714
Per 1K Jobs
0.31
Location Quotient
At 0.31x, Central Kentucky nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.31, the market for Market Research Analysts and Marketing Specialists in Central Kentucky's nonmetropolitan area is less concentrated than the national average. This suggests that job opportunities may be more limited and competition could be less intense compared to metropolitan hubs, offering a unique landscape for professionals in this field.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Lexington-Fayette, KY Market Research Analysts and Marketing Specialists Salary | $66,360↑ 12% | 28 mi |
| Elizabethtown, KY Market Research Analysts and Marketing Specialists Salary | $60,670↑ 2% | 66 mi |
| Louisville/Jefferson County, KY-IN Market Research Analysts and Marketing Specialists Salary | $70,770↑ 19% | 72 mi |
| Cincinnati, OH-KY-IN Market Research Analysts and Marketing Specialists Salary | $80,570↑ 36% | 100 mi |
Comparing salaries near Central Kentucky nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Central Kentucky nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Central Kentucky nonmetropolitan area is $59,400. This typically ranges from $37,040 for entry-level positions to $89,100 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Central Kentucky nonmetropolitan area is 31.5% lower than the national median of $86,770.
Is Central Kentucky nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a lucrative place compared to the national average.The average salary of $59,400 is significantly lower than the national average of $86,770, despite a cost of living that is on par with the national average.
Is Central Kentucky nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Central Kentucky nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Central Kentucky nonmetropolitan area?
Some top paying nearby cities include Lexington-Fayette, KY ($66,360) and Elizabethtown, KY.
How does the local workforce size affect job prospects?
A local workforce of 300 indicates a relatively small and specialized job market, which could mean fewer openings but potentially less competition for experienced professionals.
What does a Location Quotient of 0.31 signify?
A Location Quotient below 1.0, such as 0.31, indicates that this profession is less common in Central Kentucky's nonmetropolitan area compared to the national average.
How does the Cost of Living Index impact salary perception?
With a Cost of Living Index of 100, the $59,400 salary has the same purchasing power as the national average, meaning the lower nominal salary is offset by lower living expenses relative to the national average.
What is the job density for this role in Central Kentucky?
There are approximately 1.714 jobs per 1,000 workers in this field within the Central Kentucky nonmetropolitan area, indicating a moderate presence relative to the overall workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Central Kentucky nonmetropolitan area area with a job density of 1.714 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Central Kentucky nonmetropolitan area