Average Market Research Analysts and Marketing Specialists Salary in Cincinnati, OH-KY-IN
Market Research Analysts and Marketing Specialists in the Cincinnati, OH-KY-IN area earn an average annual salary of $80,570. This figure is slightly below the national average of $86,770, a common occurrence in regions with a cost of living that aligns precisely with the national benchmark. Local economic factors and industry demand within the Cincinnati metropolitan area contribute to this specific compensation level.
Executive Summary
- Average Salary: $80,570 per year.
- Growth Trend: Salaries have shifted 16.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $134,990.
- Outlook: With a local workforce of 5,460 professionals in this field, Cincinnati presents a substantial, albeit not overwhelmingly concentrated, market for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.89 indicates a presence that is nearly on par with the national average, suggesting a stable demand for these roles without excessive competition, making it a solid environment for career development.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Cincinnati, OH-KY-IN earns-7.1%below the national average.
$38.7
$1,549
$6,714
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Cincinnati's Market Research Analyst and Marketing Specialist salaries over the past four years is not provided, it is generally observed that this sector experiences consistent growth. Salary increases are typically driven by inflation, evolving market demands, and the increasing sophistication of data analysis tools, suggesting a positive trajectory for compensation in this field within the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Cincinnati, OH-KY-IN
Career progression for Market Research Analysts and Marketing Specialists in Cincinnati typically sees a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in salary distribution clearly signify the rewards of accumulating experience and expertise in this domain.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,420 | $18.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $60,428 | $29.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $70,410 | $33.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $100,713 | $48.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $134,990 | $64.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$80,570
Gross Pay
Real Wage (Purchasing Power)
$80,570
Adjusted for COL (100)
The average annual salary of $80,570 in Cincinnati, OH-KY-IN aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Market Research Analyst's salary in Cincinnati is equivalent to the national average, offering a stable financial foundation for residents without the premium often associated with higher cost-of-living areas.
Job Market Context
5,460
Total Jobs
4.997
Per 1K Jobs
0.89
Location Quotient
Cincinnati, OH-KY-IN has 0.89x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.89 for Market Research Analysts and Marketing Specialists in Cincinnati suggests that the concentration of these jobs is slightly below the national average. This indicates a healthy job market where demand is present and steady, but perhaps not as intensely competitive as in areas with a higher LQ, offering a balanced environment for job seekers and employers alike.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Dayton-Kettering-Beavercreek, OH Market Research Analysts and Marketing Specialists Salary | $72,210↓ 10% | 50 mi |
| Springfield, OH Market Research Analysts and Marketing Specialists Salary | $67,660↓ 16% | 69 mi |
| Lexington-Fayette, KY Market Research Analysts and Marketing Specialists Salary | $66,360↓ 18% | 73 mi |
| Columbus, IN Market Research Analysts and Marketing Specialists Salary | $88,140↑ 9% | 76 mi |
| Muncie, IN Market Research Analysts and Marketing Specialists Salary | $63,850↓ 21% | 89 mi |
Comparing salaries near Cincinnati, OH-KY-IN
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Cincinnati, OH-KY-IN?
The median annual salary for a Market Research Analysts and Marketing Specialists in Cincinnati, OH-KY-IN is $80,570. This typically ranges from $38,420 for entry-level positions to $134,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Cincinnati, OH-KY-IN is 7.1% lower than the national median of $86,770.
Is Cincinnati, OH-KY-IN a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a stable financial outlook.The average salary of $80,570 is competitive, especially when considering the national average cost of living index of 100. This indicates good purchasing power for professionals in the region.
Is Cincinnati, OH-KY-IN a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Cincinnati, OH-KY-IN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Cincinnati, OH-KY-IN?
Some top paying nearby cities include Dayton-Kettering-Beavercreek, OH ($72,210) and Springfield, OH.
How does Cincinnati's salary compare to the national average?
The average salary in Cincinnati is $80,570, which is slightly lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the job market like for Market Research Analysts in Cincinnati?
Cincinnati has a substantial workforce of 5,460 professionals in this field, with a Location Quotient of 0.89, indicating a stable and near-average concentration of these roles.
Does experience impact salary for Market Research Analysts in Cincinnati?
Yes, experience significantly influences salary, with entry-level roles earning less and senior positions commanding higher compensation, reflecting career progression.
Is the cost of living a factor in Cincinnati's salary for this role?
The cost of living in Cincinnati is at the national average (100), meaning the $80,570 salary offers purchasing power equivalent to the national average.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 5,460 employees in the Cincinnati, OH-KY-IN area with a job density of 4.997 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Cincinnati, OH-KY-IN