In Dayton-Kettering-Beavercreek, OH, Market Research Analysts and Marketing Specialists earn an average annual salary of $72,210. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially a lower cost of living contribute to this compensation difference.
Executive Summary
- Average Salary: $72,210 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $111,550.
- Outlook: With a local workforce of 1,450 individuals in this field and a Location Quotient of 0.7, the Dayton-Kettering-Beavercreek area indicates a slightly lower concentration of these professionals compared to the national average. While not indicating a shortage, this suggests a stable, albeit not hyper-competitive, job market for market research roles.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Dayton-Kettering-Beavercreek, OH earns-16.8%below the national average.
$34.7
$1,389
$6,018
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Dayton is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Dayton-Kettering-Beavercreek, OH
Career progression for Market Research Analysts and Marketing Specialists typically sees a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while senior analysts and specialists with extensive experience and proven track records can command salaries well above the average, reflecting their expertise and contribution to strategic decision-making.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,740 | $19.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,158 | $26 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,970 | $31.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $90,263 | $43.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $111,550 | $53.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,210
Gross Pay
Real Wage (Purchasing Power)
$72,210
Adjusted for COL (100)
The average annual salary of $72,210 in Dayton-Kettering-Beavercreek, OH, aligns perfectly with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of this salary is equivalent to the national average, making it a neutral factor in relocation decisions from a cost perspective.
Job Market Context
1,450
Total Jobs
3.896
Per 1K Jobs
0.7
Location Quotient
Dayton-Kettering-Beavercreek, OH has 0.70x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.7 for Market Research Analysts and Marketing Specialists in Dayton-Kettering-Beavercreek, OH, signifies that this profession is slightly less concentrated in the area than the national average. This suggests a moderately competitive job market, where demand exists but is not overwhelmingly high, offering a balanced environment for job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Springfield, OH Market Research Analysts and Marketing Specialists Salary | $67,660↓ 6% | 24 mi |
| Cincinnati, OH-KY-IN Market Research Analysts and Marketing Specialists Salary | $80,570↑ 12% | 50 mi |
| Columbus, OH Market Research Analysts and Marketing Specialists Salary | $79,910↑ 11% | 65 mi |
| Lima, OH Market Research Analysts and Marketing Specialists Salary | $67,790↓ 6% | 67 mi |
| Muncie, IN Market Research Analysts and Marketing Specialists Salary | $63,850↓ 12% | 70 mi |
Comparing salaries near Dayton-Kettering-Beavercreek, OH
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Dayton-Kettering-Beavercreek, OH?
The median annual salary for a Market Research Analysts and Marketing Specialists in Dayton-Kettering-Beavercreek, OH is $72,210. This typically ranges from $40,740 for entry-level positions to $111,550 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Dayton-Kettering-Beavercreek, OH is 16.8% lower than the national median of $86,770.
Is Dayton-Kettering-Beavercreek, OH a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $72,210 is below the national average of $86,770, although the cost of living is also at the national average, balancing purchasing power.
Is Dayton-Kettering-Beavercreek, OH a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Dayton-Kettering-Beavercreek, OH is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Dayton-Kettering-Beavercreek, OH?
Some top paying nearby cities include Springfield, OH ($67,660) and Cincinnati, OH-KY-IN.
How does the Dayton salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Dayton-Kettering-Beavercreek, OH is $72,210, which is lower than the national average of $86,770.
What is the Cost of Living in Dayton-Kettering-Beavercreek, OH?
The Cost of Living Index in Dayton-Kettering-Beavercreek, OH is 100, which is exactly the national average.
How concentrated are Market Research Analysts and Marketing Specialists in Dayton?
The concentration, measured by the Location Quotient, is 0.7, indicating a slightly lower presence of these professionals compared to the national average.
What is the total local workforce for this role in Dayton?
There are approximately 1,450 Market Research Analysts and Marketing Specialists employed in the Dayton-Kettering-Beavercreek, OH area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,450 employees in the Dayton-Kettering-Beavercreek, OH area with a job density of 3.896 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Dayton-Kettering-Beavercreek, OH