In the Deltona-Daytona Beach-Ormond Beach, FL area, Market Research Analysts and Marketing Specialists earn an average annual salary of $69,400. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially lower demand contribute to this compensation difference. The specific economic landscape of this Florida region plays a significant role in shaping the pay scales for these vital marketing roles.
Executive Summary
- Average Salary: $69,400 per year.
- Growth Trend: Salaries have shifted 17.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $119,550.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Deltona-Daytona Beach-Ormond Beach, FL, shows a moderate concentration, with a Location Quotient of 0.79, indicating slightly less prevalence than the national average. With a total local workforce of 960 in this field and 4.412 jobs per 1,000 workers, the market is neither saturated nor exceptionally scarce, suggesting a stable but not rapidly expanding demand for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Deltona-Daytona Beach-Ormond Beach, FL earns-20.0%below the national average.
$33.4
$1,335
$5,783
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for the Deltona-Daytona Beach-Ormond Beach, FL region is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the need for sophisticated market insights, and the evolving digital marketing landscape, which necessitates skilled professionals.
Market Research Analysts and Marketing Specialists Salary Distribution in Deltona-Daytona Beach-Ormond Beach, FL
Salary progression for Market Research Analysts and Marketing Specialists in Deltona-Daytona Beach-Ormond Beach, FL, is strongly tied to experience. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command significantly higher salaries. The percentile gaps in earnings clearly signify the career ladder, rewarding those who advance their expertise and take on more complex analytical and strategic responsibilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,360 | $15.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,050 | $25 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,580 | $29.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $86,750 | $41.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $119,550 | $57.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$69,400
Gross Pay
Real Wage (Purchasing Power)
$69,400
Adjusted for COL (100)
The nominal average annual salary of $69,400 in Deltona-Daytona Beach-Ormond Beach, FL, aligns precisely with the national average cost of living, indicated by an index of 100. This means that while the salary is lower than the national average for the role, the purchasing power of that salary locally is comparable to the national standard, making it neither a particularly high-cost nor low-cost area for residents.
Job Market Context
960
Total Jobs
4.412
Per 1K Jobs
0.79
Location Quotient
Deltona-Daytona Beach-Ormond Beach, FL has 0.79x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.79, the Deltona-Daytona Beach-Ormond Beach, FL market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while opportunities exist, the field is not as deeply embedded within the local economy compared to other regions, potentially leading to a more competitive job search for candidates or a need for professionals to bring specialized skills to the area.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Deltona-Daytona Beach-Ormond Beach, FL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Deltona-Daytona Beach-Ormond Beach, FL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Deltona-Daytona Beach-Ormond Beach, FL is $69,400. This typically ranges from $32,360 for entry-level positions to $119,550 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Deltona-Daytona Beach-Ormond Beach, FL is 20.0% lower than the national median of $86,770.
Is Deltona-Daytona Beach-Ormond Beach, FL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to the national average.The average salary of $69,400 is significantly lower than the national average of $86,770, although the cost of living is on par with the national average.
Is Deltona-Daytona Beach-Ormond Beach, FL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Deltona-Daytona Beach-Ormond Beach, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Deltona-Daytona Beach-Ormond Beach, FL?
Some top paying nearby cities include Orlando-Kissimmee-Sanford, FL ($83,440) and Wildwood-The Villages, FL.
How does the local salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Deltona-Daytona Beach-Ormond Beach, FL is $69,400, which is considerably less than the national average of $86,770.
What is the cost of living in Deltona-Daytona Beach-Ormond Beach, FL?
The cost of living in Deltona-Daytona Beach-Ormond Beach, FL is exactly at the national average, with a Cost of Living Index of 100.
How concentrated is the job market for Market Research Analysts and Marketing Specialists in this area?
The job market is less concentrated than the national average, with a Location Quotient of 0.79, indicating fewer professionals in this field relative to the overall workforce.
What is the total workforce size for this role in the region?
There are approximately 960 Market Research Analysts and Marketing Specialists employed in the Deltona-Daytona Beach-Ormond Beach, FL area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 960 employees in the Deltona-Daytona Beach-Ormond Beach, FL area with a job density of 4.412 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Deltona-Daytona Beach-Ormond Beach, FL