In the Palm Bay-Melbourne-Titusville, FL area, Market Research Analysts and Marketing Specialists earn an average annual salary of $82,940. This figure is slightly below the national average of $86,770, suggesting localized market dynamics and potentially a different competitive landscape influence compensation in this Florida region.
Executive Summary
- Average Salary: $82,940 per year.
- Growth Trend: Salaries have shifted 27.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $145,350.
- Outlook: With a local workforce of 840 professionals in this field, the Palm Bay-Melbourne-Titusville area demonstrates a stable, albeit not exceptionally concentrated, presence of Market Research Analysts and Marketing Specialists. The Location Quotient of 0.62 indicates that this occupation is less concentrated here than the national average, suggesting moderate demand and potential opportunities for skilled individuals entering the market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Palm Bay-Melbourne-Titusville, FL earns-4.4%below the national average.
$39.9
$1,595
$6,912
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring broader economic trends and increasing demand for data-driven marketing insights across industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Palm Bay-Melbourne-Titusville, FL
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while senior roles and specialized analysts can command salaries well above the average, reflecting accumulated expertise and strategic contribution.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,830 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $62,205 | $29.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $73,330 | $35.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $103,675 | $49.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $145,350 | $69.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$82,940
Gross Pay
Real Wage (Purchasing Power)
$82,940
Adjusted for COL (100)
The average annual salary of $82,940 in Palm Bay-Melbourne-Titusville aligns perfectly with the national Cost of Living Index of 100. This means that the nominal salary offers purchasing power equivalent to the national average, indicating a balanced financial environment for professionals in this region.
Job Market Context
840
Total Jobs
3.471
Per 1K Jobs
0.62
Location Quotient
Palm Bay-Melbourne-Titusville, FL has 0.62x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.62 signifies that Market Research Analysts and Marketing Specialists are less prevalent in the Palm Bay-Melbourne-Titusville area compared to the national average. This suggests a market that may be less saturated, potentially offering more opportunities for those with specialized skills, but also indicating a lower overall concentration of these roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Palm Bay-Melbourne-Titusville, FL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Palm Bay-Melbourne-Titusville, FL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Palm Bay-Melbourne-Titusville, FL is $82,940. This typically ranges from $38,830 for entry-level positions to $145,350 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Palm Bay-Melbourne-Titusville, FL is 4.4% lower than the national median of $86,770.
Is Palm Bay-Melbourne-Titusville, FL a lucrative place for Market Research Analysts and Marketing Specialists?
Moderately so, with average pay matching the cost of living.The average salary of $82,940 is slightly below the national average, but it aligns with the local cost of living, offering standard purchasing power.
Is Palm Bay-Melbourne-Titusville, FL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Palm Bay-Melbourne-Titusville, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Palm Bay-Melbourne-Titusville, FL?
Some top paying nearby cities include Sebastian-Vero Beach-West Vero Corridor, FL ($69,930) and Port St. Lucie, FL.
How does the Palm Bay-Melbourne-Titusville salary compare to the national average?
The average salary of $82,940 in Palm Bay-Melbourne-Titusville is approximately 4.4% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the significance of the Location Quotient (LQ) of 0.62?
An LQ of 0.62 means that Market Research Analysts and Marketing Specialists are employed in the Palm Bay-Melbourne-Titusville area at a rate that is 38% lower than the national average. This indicates a less concentrated job market for this profession in the region.
How does the Cost of Living Index affect the salary?
With a Cost of Living Index of 100, the national average, the $82,940 salary in Palm Bay-Melbourne-Titusville offers purchasing power equivalent to the national average. Your earnings will go as far as they would in a typical U.S. city.
What does the total local workforce of 840 suggest?
A workforce of 840 indicates a moderate-sized professional community for Market Research Analysts and Marketing Specialists in the Palm Bay-Melbourne-Titusville area, suggesting a stable but not overwhelmingly large job market.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 840 employees in the Palm Bay-Melbourne-Titusville, FL area with a job density of 3.471 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Palm Bay-Melbourne-Titusville, FL