In North Florida's nonmetropolitan areas, Market Research Analysts and Marketing Specialists earn an average annual salary of $72,940. This figure is notably below the national average of $86,770, reflecting the economic dynamics and potentially lower demand for these specialized roles in less urbanized regions. The concentration of these jobs in the area also plays a role in this salary differential.
Executive Summary
- Average Salary: $72,940 per year.
- Growth Trend: Salaries have shifted 26.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $119,990.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in North Florida's nonmetropolitan area appears to be less concentrated than the national average, with a Location Quotient of 0.32. While the total local workforce of 200 indicates a smaller pool of these professionals, the lower concentration suggests that demand might not be as robust as in more metropolitan regions, implying a potentially stable but not rapidly expanding job market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in North Florida nonmetropolitan area earns-15.9%below the national average.
$35.1
$1,403
$6,078
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen gradual growth over the past four years, mirroring national trends. Economic recovery and increased reliance on data-driven marketing strategies likely contribute to a steady, albeit potentially modest, upward trajectory in compensation for these roles.
Market Research Analysts and Marketing Specialists Salary Distribution in North Florida nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data for this region isn't available, the gap between starting salaries and those earned by seasoned professionals often signifies substantial growth in responsibility and expertise. Achieving higher salary percentiles is a clear indicator of advanced skills and a proven track record in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,480 | $18 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,705 | $26.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,210 | $30.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $91,175 | $43.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $119,990 | $57.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,940
Gross Pay
Real Wage (Purchasing Power)
$72,940
Adjusted for COL (100)
The nominal average salary of $72,940 in North Florida's nonmetropolitan area aligns perfectly with the national average cost of living, indicated by an index of 100. This means that while the salary is lower than the national average for the role, the purchasing power of that income locally is equivalent to the national average, making it a neutral factor in relocation decisions from a cost-of-living perspective.
Job Market Context
200
Total Jobs
1.801
Per 1K Jobs
0.32
Location Quotient
At 0.32x, North Florida nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.32, the market for Market Research Analysts and Marketing Specialists in North Florida's nonmetropolitan area is less concentrated than the national average. This suggests that these roles are not as prevalent or in as high demand compared to other occupations within the region, potentially leading to a less competitive job market for employers seeking talent but also fewer opportunities for job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near North Florida nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in North Florida nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in North Florida nonmetropolitan area is $72,940. This typically ranges from $37,480 for entry-level positions to $119,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in North Florida nonmetropolitan area is 15.9% lower than the national median of $86,770.
Is North Florida nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not as lucrative as the national average.The average salary of $72,940 is significantly lower than the national average of $86,770, despite a cost of living that matches the national index.
Is North Florida nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in North Florida nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near North Florida nonmetropolitan area?
Some top paying nearby cities include Sebring, FL ($66,280) and Lakeland-Winter Haven, FL.
How does the local workforce size affect job opportunities?
A smaller local workforce of 200 professionals in this field suggests fewer available positions but potentially less competition for those roles compared to larger, more saturated markets.
What does a Location Quotient of 0.32 signify?
A Location Quotient below 1.0, like 0.32, indicates that Market Research Analysts and Marketing Specialists are less concentrated in this nonmetropolitan area compared to the national average, implying lower demand.
How does the cost of living impact the $72,940 salary?
With a cost of living index of 100, the $72,940 salary offers purchasing power equivalent to the national average, meaning the lower nominal salary is offset by lower local expenses.
Are there many jobs per 1,000 workers for this role in North Florida?
With 1.801 jobs per 1,000 workers, the availability of Market Research Analyst and Marketing Specialist positions is relatively modest, aligning with the lower concentration observed in this nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the North Florida nonmetropolitan area area with a job density of 1.801 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in North Florida nonmetropolitan area