In Tampa-St. Petersburg-Clearwater, FL, Market Research Analysts and Marketing Specialists earn an average annual salary of $80,410. This figure is slightly below the national average of $86,770, indicating a localized compensation structure influenced by regional economic factors and industry demand within the state. While not reaching the national benchmark, the local market presents a stable environment for these professionals.
Executive Summary
- Average Salary: $80,410 per year.
- Growth Trend: Salaries have shifted 32.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $131,020.
- Outlook: The Tampa-St. Petersburg-Clearwater metropolitan area supports a substantial workforce of 8,740 Market Research Analysts and Marketing Specialists. With a Location Quotient of 1.08, the concentration of these roles is slightly above the national average, suggesting a healthy and potentially growing demand for these skills within the region. The presence of nearly 6.1 jobs per 1,000 workers underscores the established presence and ongoing need for market research expertise in this Florida hub.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Tampa-St. Petersburg-Clearwater, FL earns-7.3%below the national average.
$38.7
$1,546
$6,701
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the Tampa-St. Petersburg-Clearwater area have experienced growth over the past four years, mirroring national trends. Economic expansion, increased demand for data-driven insights, and inflation typically contribute to upward salary adjustments in most professional fields, including market research.
Market Research Analysts and Marketing Specialists Salary Distribution in Tampa-St. Petersburg-Clearwater, FL
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distribution clearly signify the substantial earning potential and career advancement opportunities available as one moves from junior to senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,590 | $20 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $60,308 | $29 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $77,290 | $37.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $100,513 | $48.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $131,020 | $63 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$80,410
Gross Pay
Real Wage (Purchasing Power)
$80,410
Adjusted for COL (100)
The average annual salary of $80,410 in Tampa-St. Petersburg-Clearwater, FL, aligns perfectly with the local Cost of Living Index of 100, which is equivalent to the national average. This means that the purchasing power of the local salary is on par with the national standard, offering a balanced financial landscape for professionals considering a move to or within the region.
Job Market Context
8,740
Total Jobs
6.059
Per 1K Jobs
1.08
Location Quotient
With a location quotient of 1.08, Tampa-St. Petersburg-Clearwater, FL has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.08 for Market Research Analysts and Marketing Specialists in Tampa-St. Petersburg-Clearwater indicates a slightly higher concentration of these jobs compared to the national average. This suggests that the job market in this area is competitive but also offers a good number of opportunities, potentially indicating a robust demand for these specialized skills within the local economy.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Tampa-St. Petersburg-Clearwater, FL
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Tampa-St. Petersburg-Clearwater, FL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Tampa-St. Petersburg-Clearwater, FL is $80,410. This typically ranges from $41,590 for entry-level positions to $131,020 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Tampa-St. Petersburg-Clearwater, FL is 7.3% lower than the national median of $86,770.
Is Tampa-St. Petersburg-Clearwater, FL a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a balanced cost of living.While the average salary of $80,410 is slightly below the national average, the cost of living is exactly at the national average, making the nominal salary hold its value. The slightly higher concentration of jobs (LQ 1.08) also suggests a stable market.
Is Tampa-St. Petersburg-Clearwater, FL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Tampa-St. Petersburg-Clearwater, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Tampa-St. Petersburg-Clearwater, FL?
Some top paying nearby cities include Lakeland-Winter Haven, FL ($76,590) and North Florida nonmetropolitan area.
How does the Tampa-St. Petersburg-Clearwater salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Tampa-St. Petersburg-Clearwater is $80,410, which is approximately 7.3% lower than the national average of $86,770.
What is the significance of the Location Quotient (LQ) in Tampa?
A Location Quotient of 1.08 means that Market Research Analysts and Marketing Specialists are 8% more concentrated in the Tampa-St. Petersburg-Clearwater area than in the U.S. overall, indicating a slightly stronger regional presence for this profession.
How does the cost of living in Tampa affect salary perception?
With a Cost of Living Index of 100, Tampa-St. Petersburg-Clearwater matches the national average. This means the $80,410 salary offers purchasing power equivalent to the national average, making it a fair compensation relative to expenses.
What does the total local workforce size suggest about job availability?
A local workforce of 8,740 Market Research Analysts and Marketing Specialists indicates a significant and established professional community, suggesting a stable job market with ongoing opportunities for both new entrants and experienced professionals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 8,740 employees in the Tampa-St. Petersburg-Clearwater, FL area with a job density of 6.059 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Tampa-St. Petersburg-Clearwater, FL