Average Market Research Analysts and Marketing Specialists Salary in Florence, SC
In Florence, SC, Market Research Analysts and Marketing Specialists earn an average annual salary of $72,380. This figure is notably below the national average of $86,770, reflecting localized economic factors and industry demand specific to the region. The pay scale in Florence is influenced by the concentration of these roles and the overall economic landscape of the area.
Executive Summary
- Average Salary: $72,380 per year.
- Growth Trend: Salaries have shifted 14.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $136,180.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Florence, SC, appears to be moderately concentrated, with a total local workforce of 210 individuals in this field. The Location Quotient of 0.43 suggests that these roles are less prevalent here compared to the national average, indicating a potentially niche but stable demand within the local economy. With 2.374 jobs per 1,000 workers, the presence of these professionals is consistent with regional economic activity.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Florence, SC earns-16.6%below the national average.
$34.8
$1,392
$6,032
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Florence, SC, is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen a steady upward trend over the past four years, mirroring national patterns of wage growth in the marketing and analytics sectors. This growth is typically driven by increasing reliance on data-driven insights and evolving digital marketing strategies, leading to higher compensation expectations across most markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Florence, SC
Salary progression for Market Research Analysts and Marketing Specialists in Florence, SC, is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and a proven track record can expect to earn considerably more. The gap between the 25th percentile (entry-level) and the 75th percentile (senior roles) signifies substantial career growth opportunities and earning potential within this profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,360 | $15.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,285 | $26.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,290 | $29.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $90,475 | $43.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $136,180 | $65.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,380
Gross Pay
Real Wage (Purchasing Power)
$72,380
Adjusted for COL (100)
The nominal average annual salary of $72,380 in Florence, SC, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst or Marketing Specialist's salary in Florence is equivalent to that of someone earning the national average salary in a location with a national average cost of living. Therefore, the salary offers a comparable standard of living to the national benchmark.
Job Market Context
210
Total Jobs
2.374
Per 1K Jobs
0.43
Location Quotient
At 0.43x, Florence, SC has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.43, the market for Market Research Analysts and Marketing Specialists in Florence, SC, is less concentrated than the national average. This suggests that while the demand exists, the supply of these specialized roles is relatively lower compared to the rest of the country. This could translate to a less competitive job market for employers seeking talent, but potentially more opportunities for skilled individuals looking to enter or advance in the field within this specific locale.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Florence, SC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Florence, SC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Florence, SC is $72,380. This typically ranges from $32,360 for entry-level positions to $136,180 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Florence, SC is 16.6% lower than the national median of $86,770.
Is Florence, SC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $72,380 in Florence, SC, is below the national average of $86,770. However, the cost of living is also at the national average, meaning the salary's purchasing power is equivalent.
Is Florence, SC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Florence, SC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Florence, SC?
Some top paying nearby cities include Sumter, SC ($72,450) and Myrtle Beach-Conway-North Myrtle Beach, SC.
How does the salary in Florence, SC compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Florence, SC, is $72,380, which is lower than the national average of $86,770.
What is the cost of living in Florence, SC?
Florence, SC, has a Cost of Living Index of 100, which is exactly the national average. This means the cost of goods and services is comparable to the national benchmark.
How concentrated is the job market for these roles in Florence, SC?
The job market is less concentrated than the national average, with a Location Quotient of 0.43. This indicates fewer of these roles relative to the national distribution.
What is the total number of Market Research Analysts and Marketing Specialists in Florence, SC?
There are approximately 210 individuals employed as Market Research Analysts and Marketing Specialists in Florence, SC.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Florence, SC area with a job density of 2.374 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Florence, SC