In the Myrtle Beach-Conway-North Myrtle Beach, SC area, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,130. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus influence compensation in this region. The specific economic landscape of Myrtle Beach shapes the earning potential for these crucial marketing roles.
Executive Summary
- Average Salary: $66,130 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $140,040.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Myrtle Beach-Conway-North Myrtle Beach, SC, comprises a workforce of 540 individuals. With a Location Quotient of 0.67, the concentration of these roles is below the national average, indicating a less saturated but potentially less robust demand compared to national trends. The presence of 3.742 jobs per 1,000 workers suggests a steady, albeit not booming, employment environment for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Myrtle Beach-Conway-North Myrtle Beach, SC earns-23.8%below the national average.
$31.8
$1,272
$5,511
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Myrtle Beach is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments across most professional fields, including this one.
Market Research Analysts and Marketing Specialists Salary Distribution in Myrtle Beach-Conway-North Myrtle Beach, SC
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distribution highlight the substantial earning potential for senior-level analysts who possess advanced analytical capabilities and strategic insights.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $23,240 | $11.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,598 | $23.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,240 | $25.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $82,663 | $39.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $140,040 | $67.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,130
Gross Pay
Real Wage (Purchasing Power)
$66,130
Adjusted for COL (100)
The nominal average annual salary of $66,130 in Myrtle Beach-Conway-North Myrtle Beach, SC, aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average for the profession, the purchasing power of that salary locally is equivalent to the national average. Therefore, relocating professionals would find their income stretching similarly to what they might experience in a typical U.S. city, without significant financial strain due to local expenses.
Job Market Context
540
Total Jobs
3.742
Per 1K Jobs
0.67
Location Quotient
Myrtle Beach-Conway-North Myrtle Beach, SC has 0.67x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.67 for Market Research Analysts and Marketing Specialists in Myrtle Beach-Conway-North Myrtle Beach, SC, indicates that this profession is less concentrated in the area compared to the national average. This suggests that while there are opportunities, the market is not as saturated with these specialists as in other regions. Employers might find it slightly more challenging to find highly specialized talent, but the overall job market is accessible for those seeking roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Florence, SC Market Research Analysts and Marketing Specialists Salary | $72,380↑ 9% | 61 mi |
| Wilmington, NC Market Research Analysts and Marketing Specialists Salary | $76,590↑ 16% | 67 mi |
| Charleston-North Charleston, SC Market Research Analysts and Marketing Specialists Salary | $76,060↑ 15% | 88 mi |
| Sumter, SC Market Research Analysts and Marketing Specialists Salary | $72,450↑ 10% | 88 mi |
| Fayetteville, NC Market Research Analysts and Marketing Specialists Salary | $66,680↑ 1% | 95 mi |
Comparing salaries near Myrtle Beach-Conway-North Myrtle Beach, SC
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Myrtle Beach-Conway-North Myrtle Beach, SC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Myrtle Beach-Conway-North Myrtle Beach, SC is $66,130. This typically ranges from $23,240 for entry-level positions to $140,040 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Myrtle Beach-Conway-North Myrtle Beach, SC is 23.8% lower than the national median of $86,770.
Is Myrtle Beach-Conway-North Myrtle Beach, SC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $66,130 is significantly lower than the national average of $86,770. However, the cost of living is on par with the national average, meaning the lower salary has equivalent purchasing power locally.
Is Myrtle Beach-Conway-North Myrtle Beach, SC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Myrtle Beach-Conway-North Myrtle Beach, SC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Myrtle Beach-Conway-North Myrtle Beach, SC?
Some top paying nearby cities include Florence, SC ($72,380) and Wilmington, NC.
How does the Myrtle Beach salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Myrtle Beach-Conway-North Myrtle Beach, SC, is $66,130, which is considerably lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Myrtle Beach?
The concentration, measured by the Location Quotient, is 0.67, indicating that this profession is less prevalent in Myrtle Beach compared to the national average.
Does the cost of living affect the Myrtle Beach salary?
The cost of living in Myrtle Beach is at the national average (100). This means the $66,130 salary offers purchasing power equivalent to the national average, despite being lower than the national salary benchmark.
How many Market Research Analysts and Marketing Specialists work in the Myrtle Beach area?
There are approximately 540 Market Research Analysts and Marketing Specialists employed within the Myrtle Beach-Conway-North Myrtle Beach, SC metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 540 employees in the Myrtle Beach-Conway-North Myrtle Beach, SC area with a job density of 3.742 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Myrtle Beach-Conway-North Myrtle Beach, SC