In Charleston-North Charleston, SC, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,060. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different economic landscape influence compensation in this region. Factors such as industry concentration and the overall demand within the Charleston-North Charleston metropolitan area play a significant role in shaping these salary expectations.
Executive Summary
- Average Salary: $76,060 per year.
- Growth Trend: Salaries have shifted 14.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $144,410.
- Outlook: The Charleston-North Charleston job market for Market Research Analysts and Marketing Specialists is moderately concentrated, with a Location Quotient of 0.83, indicating a presence slightly below the national average. The local workforce comprises approximately 1,800 professionals in this field, with 4.643 jobs per 1,000 workers. While not a dominant hub, this indicates a stable, albeit not rapidly expanding, demand for these specialized roles within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Charleston-North Charleston, SC earns-12.3%below the national average.
$36.6
$1,463
$6,338
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Charleston-North Charleston is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the need for sophisticated market insights, and the evolving digital marketing landscape, which necessitates skilled professionals across most metropolitan areas.
Market Research Analysts and Marketing Specialists Salary Distribution in Charleston-North Charleston, SC
Salary progression for Market Research Analysts and Marketing Specialists in Charleston-North Charleston, as elsewhere, is strongly tied to experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with a proven track record and advanced analytical skills can expect significantly higher compensation. The percentile gaps between junior and senior roles highlight the substantial career growth and earning potential available to those who develop expertise in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $29,380 | $14.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,045 | $27.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,260 | $29.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,075 | $45.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $144,410 | $69.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,060
Gross Pay
Real Wage (Purchasing Power)
$76,060
Adjusted for COL (100)
The average annual salary of $76,060 in Charleston-North Charleston aligns perfectly with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of that salary locally is equivalent to the national average. Therefore, the $76,060 earned in Charleston-North Charleston offers a comparable standard of living to the national average salary when considering local expenses.
Job Market Context
1,800
Total Jobs
4.643
Per 1K Jobs
0.83
Location Quotient
Charleston-North Charleston, SC has 0.83x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.83, the Charleston-North Charleston market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while there is a solid base of employment (1,800 professionals), the field is not as dominant a feature of the local economy compared to national trends. This could imply a more competitive environment for job seekers or a market with specific niche demands rather than broad, widespread hiring.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Charleston-North Charleston, SC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Charleston-North Charleston, SC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Charleston-North Charleston, SC is $76,060. This typically ranges from $29,380 for entry-level positions to $144,410 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Charleston-North Charleston, SC is 12.3% lower than the national median of $86,770.
Is Charleston-North Charleston, SC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not significantly more lucrative than the national average.The average salary of $76,060 is below the national average, though the cost of living is on par. The market concentration is also slightly below the national average.
Is Charleston-North Charleston, SC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Charleston-North Charleston, SC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Charleston-North Charleston, SC?
Some top paying nearby cities include Hilton Head Island-Bluffton-Port Royal, SC ($64,220) and Sumter, SC.
How does Charleston-North Charleston's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Charleston-North Charleston is $76,060, which is approximately $10,710 less than the national average of $86,770.
What is the cost of living in Charleston-North Charleston, SC?
The Cost of Living Index for Charleston-North Charleston is 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
How many Market Research Analysts and Marketing Specialists work in Charleston-North Charleston?
There are approximately 1,800 Market Research Analysts and Marketing Specialists employed in the Charleston-North Charleston area.
Is the job market for Market Research Analysts and Marketing Specialists strong in Charleston-North Charleston?
The job market shows moderate concentration with a Location Quotient of 0.83, indicating a stable presence but not an exceptionally high demand compared to national levels.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,800 employees in the Charleston-North Charleston, SC area with a job density of 4.643 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Charleston-North Charleston, SC